Communications Director ► Communications Strategy, Partnerships, Continuous Improvement
CurrentMy first job was education and membership coordinator but I soon realized there was a lack of proper branding and cohesive messaging so I revised the brand and communications content and invented my own job as Communications Coordinator, Communications Manager, and now Communications Director with The Pet Industry Joint Advisory Council.Building a multichannel communications strategy has been pivotal in association growth to more than 1,500 members across Canada. (Find us on Facebook… Show more My first job was education and membership coordinator but I soon realized there was a lack of proper branding and cohesive messaging so I revised the brand and communications content and invented my own job as Communications Coordinator, Communications Manager, and now Communications Director with The Pet Industry Joint Advisory Council.Building a multichannel communications strategy has been pivotal in association growth to more than 1,500 members across Canada. (Find us on Facebook, LinkedIn Twitter, Instagram, and YouTube.)The COVID 19 pandemic rocked our world just as we were to launch 3 trade shows in 2020. A quick pivot lead to a website based online event in a mere 4 weeks which evolved into North America's first official virtual pet industry trade show event and Canadian alert network to communicate industry updates during the pandemic.The awards program I started in 2016 continues to flourish with five award categories and recipients recognized nationwide.I truly believe engagement between pet sectors improves how the pet industry functions resulting in the enhancement of pet wellbeing. Supporting the people who in turn help support pet families lead to positive experiences for all. To learn more, visit our website www.pijaccanada.com Show less
