Susan Devins Email & Phone Number

Toronto, Canada Area

Singapore

Lead the design of sales and marketing programs designed to meet the financial objectives of existing and developmental hotel properties during a time of rapid growth throughout the Asia Pacific region.STRATEGY: Execute strategic plans across marketing, sales, distribution, PR, and public affairs. Collaborate with Directors of Marketing to localize all e-marketing strategies and tools. Capture increased clientele and revenue by tapping into the expanding outbound travel market. Serve as… Show more Lead the design of sales and marketing programs designed to meet the financial objectives of existing and developmental hotel properties during a time of rapid growth throughout the Asia Pacific region.STRATEGY: Execute strategic plans across marketing, sales, distribution, PR, and public affairs. Collaborate with Directors of Marketing to localize all e-marketing strategies and tools. Capture increased clientele and revenue by tapping into the expanding outbound travel market. Serve as senior most sales person in the region and act as main liaison back to headquarters.SALES & OPERATIONS: Drive and exceed RevPAR and ADR growth. Administer the regional sales incentive plan. Serve as the senior most executive at key client events and sales calls.REVENUE MANAGEMENT: Lead all revenue management and direct sales activities. Ensure success of ~ $1B in annual regional gross operating revenue. Work with the region’s Marketing Analyst on key data & analytics.TEAM LEADERSHIP: Manage regional directors in communications, revenue management, marketing, and sales. Design and implement development and succession plans for all regional Directors of Marketing. Train and mentor directors to take on increasing responsibility.LONG RANGE PLANS: Manage the five-year strategy. Lead the annual business plan for each hotel including marketing strategy and budget goals. Partner with business development to advance new hotel and conversion projects.KEY ACCOMPLISHMENTS:→ Lead the expansion from one hotel in China (upon arrival in region) to seven hotels as of October 2016. → Tapped by company executives to participate on the team developing the five-year strategic plan for China and regionalization of the Asia-Pacific area, expanding the company’s footprint and accelerating regional growth.→ Successfully preserve the business culture across countries, including special focus and attention on emerging and new markets being exposed to the Four Seasons brand for the first time. Show less

Greater Chicago Area

Led a North American sales team with managers in New York, Los Angeles, Chicago, Atlanta and San Francisco.• Led the global strategy of the American Express FHR and Membership Rewards programs.• Served as the senior sales lead for business and leisure travel programs across worldwide Four Seasons hotels.• Led the North America WSO including strategy, revenue and client growth, and management.• Negotiated, sold, and managed the key corporate executive travel contracts with… Show more Led a North American sales team with managers in New York, Los Angeles, Chicago, Atlanta and San Francisco.• Led the global strategy of the American Express FHR and Membership Rewards programs.• Served as the senior sales lead for business and leisure travel programs across worldwide Four Seasons hotels.• Led the North America WSO including strategy, revenue and client growth, and management.• Negotiated, sold, and managed the key corporate executive travel contracts with Fortune 500 companies.• Managed eight direct reports including recruiting, hiring, training, and performance management.KEY ACCOMPLISHMENTS:→ Led a successful business during the difficult economic recession and downturn in 2001. Preserved and retained key business relationships with companies who are still doing business with Four Seasons today.→ Developed a successful Preferred Partners program, a proprietary luxury travel industry program and a significant driver of revenue growth. Show less

Toronto, Canada Area

Managed sales, marketing, public relations, catering and revenue management for Four Seasons Hotel Toronto. With 380 rooms, the hotel’s business mix included strong catering and food and beverage operations. During tenure, the property led city RevPAR performance.

Toronto, Canada Area

Recruited as a management trainee out of university. Earned successive promotions in sales and sales management roles to ultimately become the Director of Sales of this 1,400-room conference hotel.