- Product Launch Strategy: Orchestrating successful product launches from conception to execution, ensuring alignment with business objectives and customer needs.- Market Analysis: Conducting thorough market research and competitor analysis to identify market trends, opportunities, and potential threats.- Customer Persona Development: Creating detailed customer personas to inform product development, marketing messaging, and targeting strategies- Messaging & Positioning: Crafting clear, concise, and differentiated messaging to effectively communicate product value and resonate with target audiences- Digital Marketing Campaigns: Developing integrated marketing campaigns across various digital channels, nationalgeographic.com, paid search, paid social, organic social, email, and content marketing- Data Analysis: Utilizing data analytics tools to track campaign performance, measure ROI, and optimize marketing strategies for continuous improvement- Cross-Functional Collaboration: Collaborating with CRM and Operations Team, Customer Care, Analytics, Social, Editorial, and other cross-functional teams to align marketing efforts with overall business goals and priorities

- Oversee retention, engagement and lifecycle efforts for National Geographic print and digital subscriptions worldwide- Work cross channel with Customer Service, Operations, CRM, Creative, Analytics, and Legal teams- Optimize and expand the consumer experience journey by leveraging A/B testing, surveys and customer service feedback- Drive customer engagement tactics through digital communications, subscriber newsletters and by showcasing exclusive subscriber benefits- Lead retention and engagement strategy, analysis, testing initiatives and new implementations- Communicate status of all marketing activities through clear and comprehensive reports, analyses and presentations- Oversee, develop and manage Retention and Engagement team and various external vendors

- Oversaw renewal & billing efforts for National Geographic magazines worldwide- Prepared and maintained detailed budgets and expense forecasts- Collaborated with internal stakeholders and external vendors- Managed a team of three employees

- Oversee retention and billing efforts for National Geographic Worldwide, History, Traveler, Kids and Little Kids magazines- Manage all aspects of print and digital promotions including weekly email campaigns, direct mail efforts, A/B testing, cross channel marketing and customer service online order pages- Prepare and maintain detailed budgets and expense forecasts- Act as primary liaison with relevant work groups within and outside the organization to meet campaign goals- Communicate status of all marketing activities through clear and comprehensive reports, analyses and memos- Run development, management and execution of special projects- Manage direct reports and oversee their daily activities

- Managed new business sources for Traveler, Kids and Little Kids magazines- Responsible for all aspects of online promotion including NG.com placements, banner advertisements, SEO/SEM, monthly email campaigns, cross-sell marketing and order page testing- Coordinated insert card and newspaper advertising campaigns, including creative direction, proofing, performance analysis, and reporting - Managed third party partnerships through negotiation, proofing, order tracking, customer service, payment and ensuring partner compliance

- Managed daily tasks of department and assist the vice president- Assisted various directors and vice presidents within the department with their responsibilities- Conducted weekly reports, such as the Production, Newsstand, Digital Applications and Digital Editions reports- Managed, send and tracked international invoices to clients and agents

- Managed all marketing efforts for the company from inception- Placed ads in print and online outlets- Collaborated with designers to create website and marketing collateral- Organized involvement at third party consumer events in order to generate new leads- Established relationships with local schools, doctors’ offices and hospitals to broaden our footprint in the community- Collaborated with outside SEO/SEM vendor to improve online traffic metrics- Created internship program; hired and managed interns who worked on field marketing, public relations, and other office tasks

- Assisted in press release distribution, crisis management, and client research - Created PowerPoint presentations for RFPs- Planned and oversaw events such as conferences, luncheons and business trips- Expanded firm’s use of Social Media- Managed office and made sure daily activities ran smoothly