Susan Dillon Email and Phone Number
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Susan Dillon phone numbers
Digital marketing executive/performance marketer who manages complex, high profile programs across multiple levels of authority. Expertise in search engine marketing (SEM) and search engine optimization (SEO), and skilled in affiliate, email, and display media. Thrive in client and agency settings across business sectors, including financial services, insurance, telecommunications, and retail. Effective communicator and influencer, and agile, resilient problem solver. Specialties: SEM, SEO, affiliate, email, display advertising, digital analytics, as well as conversion rate optimization
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Performance Sem Director MarketingAdp Jun 2021 - PresentRoseland, New Jersey, UsGuides growth strategy across multiple SEM accounts and drives quality lead growth and ROI goals. Collaborates to create and maintain marketing roadmaps. Evaluates data infrastructure and provides recommendations for martech stack and campaign launch process. Manages and develops SEM Campaign Managers. -
Head Of Client Acquisition & Retention | Sem | SeoMassmutual Apr 2019 - Mar 2021Springfield, Massachusetts, UsEnterprise lead for SEM and SEO programs Established Rent, Own, Dominate strategy, optimizing presence on search engine results page, driving increased leads, and lowering costs. Led governance of digital media tracking, standardizing URL parameters across digital channels, improving campaign reporting. Manged cross-functional team to convert lead forms across mm.com to Salesforce Marketing Cloud page post forms, ensuring data capture in CRM database. -
Director Of SearchMassmutual Sep 2017 - Apr 2019Springfield, Massachusetts, UsDrove strategic direction for SEM/SEO programs. Managed SEM for three MassMutual lines of business, improving brand awareness and lead/application conversion rates. Created Search Center of Excellence, establishing governance rules for keywords, ad position, and branding.
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Interactive Marketing Consultant | Mastery/AdvancedMassmutual Nov 2011 - Sep 2017Springfield, Massachusetts, UsDirected Search Engine Marketing (SEM), Search Engine Optimization (SEO), and digital marketing programs. Launched local SEO program for massmutual.com. Genereated qualified leads for agencies/agents through Google and Bing campaigns.
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Marketing Professional | Email Marketing ProgramsMib Solutions, Inc. Mar 2010 - Nov 2011Project managed email/database marketing programs for insurance risk management firm.
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Senior Online Marketing SpecialistBose Corporation Feb 2003 - Jan 2009Framingham, Massachusetts, UsProgram managed Bose’s US based paid search, affiliate marketing, shopping comparison, and display media programs for the Consumer Marketing Group, Business Development team. -
Account Manager | Email Marketing ProgramsE-Dialog Oct 2001 - Sep 2002Burlington, Ma, UsManaged email marketing communications programs of Charles Schwab & Co. and Staples, Inc. -
Implementation Specialist | Internet PortalsIbelong Networks Feb 2000 - Jun 2001Mclean, Va, Us
Susan Dillon Skills
Susan Dillon Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing/Information Resource Management -
Ithaca CollegeMusic/Speech Communications
Frequently Asked Questions about Susan Dillon
What company does Susan Dillon work for?
Susan Dillon works for Adp
What is Susan Dillon's role at the current company?
Susan Dillon's current role is Performance SEM Director Marketing.
What is Susan Dillon's email address?
Susan Dillon's email address is su****@****aol.com
What is Susan Dillon's direct phone number?
Susan Dillon's direct phone number is (800) 272*****
What schools did Susan Dillon attend?
Susan Dillon attended D'amore-Mckim School Of Business At Northeastern University, Ithaca College.
What are some of Susan Dillon's interests?
Susan Dillon has interest in Kids, Home Improvement, Home Decoration, Electronics.
What skills is Susan Dillon known for?
Susan Dillon has skills like Online Marketing, Online Advertising, Ppc, Seo, Sem, Marketing, Digital Marketing, Lead Generation, Business Development, Email Marketing, Analytics, Affiliate Marketing.
Who are Susan Dillon's colleagues?
Susan Dillon's colleagues are Robert West, Valerie Lucarelli, Morgan Roberson Ma.ed, Theresa Fendrick, Jeremy Simons, Katie Noll, Mustapha Lachgar.
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