We offer COMMUNICATIONS STRATEGIES, PR, CONTENT and IDEAS to power food + tourism +art clients (past and present); HEART OF NORTH CAROLINA TOURISM / Randolph County TDA, Asheboro, NC - PR for destination with Seagrove Potters, the North Carolina Zoo, Richard Petty Museum and more. Launched consumer email program. KERSEY VALLEY ATTRACTIONS - Seasonal promotion of Spookywoods and Kersey Valley Christmas, 2024BLUE RIDGE NATIONAL HERITAGE AREA -Blue Ridge Craft Trails PR PROUD TO HAVE WORKED WITH:GREAT TRAILS STATE COALITION-PR for 2023 N.C. Year of The Trail EUE/SCREEN GEMS STUDIOS - media relations; B2B communications and email marketing; public affairs and legislative issues communications; crisis communications; website mgt, ad development; social media; executive speech writing and media training.SC TOURISM DISTRICTS: Olde English District and Old 96 - media relations; partnered with Martin Armes.ASHEVILLE ART MUSEUM - media relations for 2019 museum opening; earned regional, state, national coverage.FIRSTHAND FOODS, Durham NC - media relations supporting North Carolina's only meat-focused food hub.THE DUNHILL HOTEL and THE ASBURY, Charlotte (NC) - media relations; social media; crisis communications. Constant Charlotte media coverage to drive awareness in competitive market. Developed Collaborative Dinner program to build guest engagement and raise visibility with guests and media; managed all social media; awarded top hotel for Historic Hotels of America, 2017 and GM and Executive Chef landed multiple awards.VISIT JACKSONVILLE N.C.; CHETOLA RESORT; VISiT WINSTON-SALEM; LAKE LURE & THE BLUE RIDGE FOOTHILLS; ASHEVILLE BED & BREAKFAST ASSOCIATION; GOT TO BE NC COMPETITION DINING SERIES; CACKALACKY SAUCE; FULLSTEAM BREWERY; BECHTLER MUSEUM OF MODERN ART

Strategic planning and execution for all public relations activities of full service advertising agency. Accounts included:* North Carolina Tourism - led team that averaged earned media relations values of more than $12 to $15 million each year placements in the New York Times, Weather Channel, Southern Living, Food + Wine, Country Living, NBC TODAY Show, MSBNC.com and more. * North Carolina Wine & Grape Council - earned first national exposure of state's growing wine industry with New York Times, the NBC TODAY Show* Cargill's BiOH Polyols - helped introduce new, soy-based replacement for petroleum in upholstery foam to the home furnishings industry* EUE/Screen Gems Studios - reached out to film industry media to promote $15 million investment in new Stage 10 studios designed to host movie productions that required extensive special effects and water tank.

Executive management team for magazine, working across all content areas; managed 18-member foods editorial staff and test kitchens; provided editorial support for advertising sales staff; executive production team for Southern Living Cook-off.

Food-focused event marketing; co-authored Discover Dinnertime cookbook; served as trendwatcher and spokesperson; did freelance writing and editing and recipe development; contract event producer for chef- and food-focused stages for Cooking Light's 10-Year Reunion (10,000 guests in downtown Birmingham, AL), three AARP national events; served as editor and on launch team for Southern Breeze magazine, a lifestyle publication for the Gulf Coast.

Started in 1986 as Assistant Foods Editor and worked way up to manage the food staff. Wrote stories, developed special sections, special issues, edited recipes and copy; produced photo shoots for the food pages. As Editorial Coordinator, I was the liaison for the writers to management team; facilitator for concept packaging and brainstorming; staff retreat and conference planner.