Susan Kenny Email and Phone Number

Drive employee awareness and engagement around Carelon Technology priorities and business results through strategic and intentional communications.

Develop deliberate and consistent messaging to internal Digital associates. Build excitement and commitment to the Digital Platforms journey to make healthcare simpler, personalized, and more affordable.

Member of a new, enterprise digital marketing team. Provided guidance and strategy for digital content, offering metrics-based insights. Delivered best practices and scalable processes. Oversaw YouTube channels, blogs, and podcasts.

Promoted to lead the consumer digital shopping experience for TV and Internet services on att.com, directv.com, and the NFL Sunday ticket app. -Drove content strategy and managed multi-million dollar ad programs (search/display/social). -Owned sales targets, CSAT goals, and task accomplishment targets. -Led a team of 20 marketers located across the U.S.

Promoted to lead the consumer digital shopping experience for U-verse TV & Internet. -Interfaced with content strategists, chat teams, IT, and ad teams to identify digital customer experience improvements. -Led a team of 6 managers that analyzed site traffic patterns, conversion rates, offer effectiveness, and new opportunities to grow the online channel. -Oversaw the content strategy and sales targets for the launch of AT&T Fiber, and exceeded goals by 20%. AT&T Fiber was the company's first product to be sold exclusively online at launch.

Managed multi-million dollar display and social ad campaigns for AT&T Wireless. -Improved results through real-time bidding and the use of data management platforms. -Tested direct response video advertising. -Leveraged user-generated content in ad creative, improving response by up to 20% . -Led mobile direct response advertising and selected reporting partners. Utilized dynamic display creative and re-targeting to drive additional online sales.

Consulted with major banks and credit unions, including SunTrust and RBC Bank, to develop marketing programs driving online adoption of banking and bill pay. -Developed, launched, fulfilled, and analyzed numerous sweepstakes promotions, email campaigns, direct mail, and in-branch marketing efforts. -Consistently exceeded client satisfaction goal for assigned accounts--highest score among 5 peers in 2009.