Susan May Email & Phone Number

Irving, Texas, Us

Manage marketing and communications strategies for the nation's largest provider-driven healthcare performance improvement company. Collaborate with marketing, sales and client management teams to create custom collateral supporting corporate goals.

Woodland Hills, California, Us

Developed and executed successful marketing plans for multiple business-to-business media brands (digital, print, and events) in the security, safety, education, and health industries.• Launched awards program that surpassed revenue expectations in first year. Expanded program to include multiple contests across brands, greatly increasing revenue and brand recognition.• Negotiated and managed barters with associations and events to maximize brand visibility, solidify industry relationships, and reduce participation costs.• Led and managed teams through several successful product line re-brandings — from initial concepts, through logo and collateral redesigns, through positioning and sales strategy, through public launch — resulting in improved brand images and increased sales.• Managed budget, regularly reviewing vendors and negotiating contracts for best pricing and service.• Handled marketing and logistics for 10-15 industry events per year as both a host and an exhibitor.• Collaborated with teams to create multiple unique programs each year that ensured brands’ positions as leaders in their industries.• Identified new opportunities, emerging channels, and evolving audience characteristics to prove position as industry leader.• Conducted market research for both company and client brands to predict trends. Used results to create content and increase sales.• Earned distinction as one of the top 1105 Media employees of the year multiple times as well as being named a top group manager of the quarter multiple times.• Collaborated with team to win Folio: Marketing Awards, Use of Social Media and Eddie & Ozzie B-to-B App / Digital Edition / Standalone Digital Magazine award. • Selected as speaker on “Building the Marketing Team of the Future” for The Folio Show, 2017.

Woodland Hills, California, Us

Woodland Hills, California, Us

• Helped launch monthly lifestyle magazine that showed immediate favorable response. Coordinated all magazine content, including assigning and managing contract writers, writing monthly column, editing, proofreading, and editorial planning • • Created written content, sales collateral, logos, and more• Excelled at quick turn-around, creative solutions, organization, and strong attention to detail

Responsibilities included directing marketing department in creation of brochures, mailers and presentation materials; supervising three employees; managing budget; coordinating exhibits; purchasing printing, exhibit materials, and premiums; scheduling ads.• Helped gain Texas market share of over 50% and Oklahoma share of over 30% by implementing strong direct mail campaigns and organizing an effective marketing team• Used marketing and computer skills to create a consistent image and improve copy and design of marketing pieces• Decreased turnaround time on projects by developing department procedures and tracking system• Created more efficient computerized inventory system for faster request processing