Crescent Strategy, LLC, is a full-service data-driven brand management firm, decades in the making. Proudly based out of Harrisburg, Pa, Crescent Strategy, LLC, services clients in our backyard, throughout the US, and across the globe.With 30 years of experience and a passion for 30 more, we're here to grow your business. Time and again, our digital-first approach drives actionable results across our portfolio of clients running the gamut of industries.CLIENT INDUSTRIESBanking, Finance & Wealth ManagementEngineering, Builders & General ContractorsEntertainmentGovernment, Non-Profits & FoundationsHigher EducationTourism, Food & Beverage RetailSERVICESDigital: Analytics & Metrics ReportingContent MarketingEcommerceEmail Marketing Live Event PromotionProgrammatic AdvertisingRecruitment MarketingSocial Media MarketingSearch Engine Optimizations (SEO)Website DevelopmentCopywriting & Editing Strategy:AdvertisingBrandingMarketing StrategyMedia Planning & Buying - Traditional & DigitalPositioningPublic RelationsTalent Buying & Live Event ProductionCreative:Compelling StorytellingCopywriting & Editing DesignTraditionalVideoOUR STORYBuilt upon the foundation that ad agencies are full of fluff and billable hours. We eschew buzzwords, and instead, laser-focus our efforts on targeting your key audience to grow your business, without needing to consult a dictionary. CONTACTContact us at Grow@CrescentStrategy.com to learn how our team can drive results for your organization.Women Business Enterprise (WBE) Certified

SRE Strategic Consulting is a strategic digital marketing firm that helps organizations improve their online presence while achieving digital marketing and public relations goals. SRE Consulting provides customized solutions to achieve high ROI for its clients – whether the goal is increasing sales and leads, obtaining new clients or becoming a trusted resource and thought leader in their industry.SRE Strategic Consulting has been responsible for the following:• 2017 regional campaign for a concert venue executed via strategic Facebook advertising resulting in a 28.87 ROAS and $65,565.50 in sales• Cross-platform national campaign for a non-profit breast cancer foundation that promotes proactive breast health to young women, resulting in $50k of earned publicity and an overall reach of 1 million people• State-wide social media advertising campaign featuring promotional videos targeting millennials for a state financial services trade association, resulting in a viral 262.5% increase in social media following and engagement by over 260,000 millennials also meeting critical criteria• Instagram-specific state-wide promotional campaign for a state wildlife conservation agency resulting in adoption of campaign hashtag, increased social media following and an overall Impact of 371,000 Instagram users• Regional tourism-focused multi-media campaign resulting in local, regional and national news coverage, as well as professional athlete support• Social media driven digital advertising campaign for a Hallmark Channel Original Series Facebook Group resulting in a membership increase of 19.9%Services to direct clients and integrated marketing communications agencies include:• Strategic Social Media Marketing, Content Marketing, Editorial Production Calendar, Content Creation, Paid Social Advertising, Analytics & Results Reporting• Web Development, CMS Management• Digital Advertising Campaigns & Marketing Surveys• Online Sweepstakes• Tutorial Presentations

2022 4E Framework for Digital Marketing, York College of Pennsylvania2022 PSU Expert Speaker, Penn State University-Penn State Mont Alto2021 Penn State University Expert Speaker2021 Harrisburg University Expert Speaker2021 Harrisburg Area Community College Expert Speaker2020 Penn State University Expert Speaker2020 Harrisburg Area Community College Expert Speaker2019 Stonebridge Financial Group Advisory Board2019 Gannett Fleming Water Business Line Annual Forum 2019 Gannett Fleming Digital Marketing & Advertising2019 Gannett Fleming Corporate Marketing2018 Gannett Fleming Water Business Line Annual Forum2018 Gannett Fleming Strategic Social Media Marketing2018 Society for Marketing Professional Services (SMPS) Central Pennsylvania Chapter 2018 Gannett Fleming Toastmasters Chapter2017 Alumni Leadership Conference – Central Pennsylvania College2017 Harrisburg Young Professionals (HYP) – Harrisburg University2016 Feel Your Boobies Foundation Supporter Reception2016 Harrisburg Symphony Orchestra 2016 Insight Marketing Conference 2016 TFM Advertising Digital Lab Seminar – WITF 2016 TFM Advertising Digital Seminar – WITF2015 LinkedIn Tutorial Banking Industry Presenter 2014 Social Media Business Strategy Presenter2013 Facebook Tutorial Construction Industry Presenter2013 Pennsylvania Society of Association Executives (PASAE) Speaker2013 Pennsylvania Association of Travel and Tourism (PATT) Roundtable2012 Social Media @ Work Conference2012 Social Media Day Panelist 2011 Social Media @ Work Conference2010 imPAct Conference - Panelist2010 Pennsylvania Society of Association Executives (PASAE) Continued Training2010 Pennsylvania Society of Association Executives (PASAE) Educational Summit & Expo2009 Pennsylvania Association CVB Fall Conference

For more than 100 years, Gannett Fleming has been a leader in global infrastructure solutions. Today the firm has 60 offices and 2400+ employees in the United States, Canada, Qatar and the United Arab Emirates.I collaborate with the firm’s Chief Marketing Officer, Talent Acquisition Group and Application Development team to direct, implement and interpret the technical aspects of the corporate website, microsites, affiliate sites, digital advertising campaigns, paid social media advertising, strategic email marketing tactics, and all associated enterprise-grade metrics platforms including Google Analytics. • Develop, implement, track, and optimize digital campaigns to translate analytics into actionable data to make informed strategic decisions and increase return on investment• Execute strategic digital marketing campaigns targeted to decision makers at all points of the BDLP. The goals of these campaigns range from elevating general brand awareness, to building new teaming relationships, and influencing decision makers during the proposal stage. • Orchestrate all web and paid social media advertising, and digital advertising campaigns, implementing tactics and strategies for greater reach and engagement• Research and identify trends and opportunities for integrated marketing and establish, measure and report on key performance indicators (KPIs) of campaigns and web traffic via CRM, Google Analytics, and third-party vendor platforms• Facilitate negotiation of all contracts related to the firm’s digital marketing platforms, including recruiting platforms, social media management systems, event tracking, and email marketing• Evaluate emerging technologies, proprietary algorithms, digital marketing platforms, and their application to organizational improvements and to the bottom line

I collaborate with the firm’s Chief Marketing Officer, Talent Acquisition Group and Application Development team to plan, implement, oversee and interpret the technical aspects of the corporate website, microsites, affiliate sites, digital advertising campaigns, paid social media advertising, strategic email marketing tactics, and all associated metrics platforms including Google Analytics. • Develop, implement, track, and optimize digital campaigns to translate analytics into actionable data to make informed strategic decisions and increase return on investment• Orchestrate all web and paid social media advertising, and digital advertising campaigns, implementing tactics and strategies for greater reach and engagement• Research and identify trends and opportunities for integrated marketing and establish, measure and report on key performance indicators (KPIs) of campaigns and web traffic via CRM, Google Analytics, and third-party vendor platforms• Facilitate negotiation of all contracts related to the firm’s digital platforms, including recruiting platforms, social media management systems, event tracking, and email marketing.• Evaluate emerging technologies, proprietary algorithms, digital marketing platforms, and their application to organizational improvements and to the bottom line

I collaborate with the firm’s Chief Communications Officer to facilitate digital communications to leverage the power of social media to celebrate our client and employee successes and advance the global brand of Gannett Fleming. I plan, implement and oversee the technical aspects of the corporate website, micro sites, Google Analytics, promotional social media marketing and related graphic design, email marketing, digital advertising, all associated metrics platforms, email marketing and blog creation. • Lead a team of digital professionals who facilitate digital communications, including social media marketing, to leverage the power of integrated messaging to drive client and employee successes and advance the global brand of Gannett Fleming• Develop, implement, track and optimize digital communications, marketing and advertising campaigns across all digital channels • Actively forge relationships with internal clients, working in partnership with the Information Technology Department and supporting the Corporate Business Line Marketing team, Career Services/Talent Acquisition, and Application Development/Enterprise Systems Services • Orchestrate all web and social media marketing, and paid digital advertising campaigns, implementing tactics and strategies for greater reach and engagement • Research and identify trends and opportunities for integrated marketing and establish, measure and report on key performance indicators (KPIs) of campaigns and web traffic via Google Analytics, aggregate social media metrics and insights, and third-party vendor platforms • Facilitate negotiation of all contracts related to the firm’s digital platforms, including social media management platforms, firm-wide Eventbright, Career Services Glassdoor, LinkedIn Recruiter seat, and CareerBuilder • Evaluate emerging technologies, proprietary algorithms, and digital marketing platforms

• Responsible for creation, development and maintenance of Hershey Harrisburg Regional Visitors Bureau’s social media marketing initiatives, social media advertising and online sweepstakes • Created a Social Media Marketing Plan (SMMP), Fiscal Year Strategic Plan and oversaw Digital & Social Media Department budget• Execution of strategic digital marketing campaigns to achieve greater impact, generate leads and increase sales • Developed and launched limited edition QR code cover of the 2011 Hershey Harrisburg Travel Guide, executed corresponding digital campaign and managed media interviews Oversaw analytics and metrics tools, assisted in SEO and SEM tactics and design elements of the bureau's consumer website• Implemented a strategic plan for search engine marketing and remarketing display ads to improve brand awareness • Utilized analytics and metrics tools to analyze daily interaction and engagement as well as compile regular reporting and suggestions for future direction• Assisted in SEO and SEM tactics and design elements of the bureau's consumer website and mobile app development• Initiated, maintained and managed vendor relationships• Managed internship program

• Responsible for creation, development and maintenance of Hershey Harrisburg Regional Visitors Bureau’s social media marketing initiatives, social media advertising and online sweepstakes• Utilized analytics and metrics tools to analyze daily interaction and engagement as well as compile regular reporting and suggestions for future direction• Initiated, maintained and managed vendor relationships

• Increased awareness of the credit union via public, press relations, and community events• Developed and implement plan to service 65 Select Employer Groups (SEGS) maximizing business partnerships• Fielded media inquiries during national litigation resulting in positive public perception and news coverage• Coordinated and maintained branch merchandising to keep all member and employee communications were compliant and in alignment with current promotions and events, e.g. posters, brochures, on-hold messages, statement messages, e-newsletter email distribution, press releases, media alerts, flyers, advertising pieces, employee newsletter, and other various publications• Responsible for the Public Relations & Business Development Department budget

• Coordinated and maintained branch merchandising to keep all member and employee communications were compliant and in alignment with current promotions and events, e.g. posters, brochures, on-hold messages, statement messages, e-newsletter email distribution, press releases, media alerts, flyers, ad pieces, employee newsletter, and other various publications• Responsible for the Public Relations Department budget

• Created, proofread, and edited Request for Proposals, Pandemic Crisis Recovery Plan-Continuity of Business Operations Plan (COOP), brochures, newsletters, flyers, and sales pieces within time constraints allotted for completion • Served as point of contact for incoming/outgoing memorandum and reports• Coordinated and assisted employee recruitment process, employee training, and management meetings• Worked directly with the CEO assisting on data research, briefings, conferences; coordinate extensive travel activities, including making plane, hotel, and car reservations • Entrusted with corporate credit card and vehicles, cell phone, and 24-hour access to the office building• Maintained high level of confidentiality while observing privacy regulations

• Assisted the Legislative Affairs Office with constituent services, tracking and bill analysis• Assisted the Communications & Press Office with writing press releases; preparing the employee newsletter; assisting at special events, and conducting research