Senior retail strategist with a proven track record and 20+ years of experience in consumer packaged goods, medical device, retail experience design and shopper marketing. In my current role, I focus on customer experience and shopper needs, reducing friction points and driving increased shopper engagement and basket size. My experience includes leading brands ranging from $20 to $250 million in annual revenue, while also managing direct reports and teams of cross-functional partners -- including R&D, marketing communications, packaging development, national accounts and operations. I've consistently over-delivered profit, market share and brand equity growth at three Fortune 500 companies. In my current role, I work with a broad range of clients large and small, CPG, retail and B2B.Two-time recipient of U.S. Marketing Excellence Award. Executive-level consulting experience to international corporations. MBA from the University of Texas at Austin with full, merit-based scholarship. Specialties: Brand Management / Retail Strategy / Advertising / Traditional & Digital Media / Actionable Shopper and Consumer Insights / Retail Design / Omni-Channel Marketing / Qualitative and Quantitative Research Techniques/ New Product Launches / Brand Positioning / Innovation and Product Pipeline Development
Listed skills include Customer Insight, Cross Functional Team Leadership, Strategy, Marketing Strategy, and 17 others.