Susan Feigenbaum Email & Phone Number

New York, NY, US

London, England, GB

New York, NY, US

I help companies identify, develop, and implement the sales processes and tools necessary to build a sustainable and powerful sales structure that delivers revenue, profit, and predictable growth.

London, GB

• Oversaw and grew global sponsorship revenue on data, analytics & AI conferences, content, and custom events. Achieved 67% revenue growth during tenure as CRO. Achieved 350% growth during entire tenure at Corinium.
• Swiftly re-imagined, re-built, scaled, and launched products to meet business and customer needs during global pandemic (2020-2021). Delivered highest revenue and profits in company’s history.
• Scaled global sponsorship team to 15 Sales Reps and 4 Sales Leaders to support massive growth.
• Hired, trained, and developed policies & processes for sponsorship sales team.
• Developed and executed sponsorship sales strategy for newly acquired company, RE·WORK (acquired 09/2021). Exceeded 650% YoY growth.
• Oversaw all aspects of go-to-market approach including account management processes & procedures, and overall sales operations efficiency.

London, GB

• Managed sales team responsible for selling sponsorship of B2B conferences, reports, and custom events. Achieved 52% revenue growth during 2020 and 2021.
• Swiftly re-imagined, re-built, scaled, and launched products to meet business and customer needs during global pandemic (2020-2021). Delivered highest revenue and profits in company’s history.
• Managed 12 Sales Representatives.
• Hired, trained, and developed policies & processes for sponsorship sales team.
• Oversaw all aspects of go-to-market approach including account management processes & procedures, and overall sales operations efficiency.
• Top individual sales contributor (2020 and 2021)

London, GB

• Successfully built, launched, sold, and managed a new custom event division, Corinium Access (2019). Sold $1.5mm in the first year, 50% above quota.

London, GB

• Oversaw sponsorship of Corinium’s conferences in the Americas and Europe.
• Top individual sales contributor exceeding sales quota from 2016-2018.
• Grew sponsorship sales team from two sales representatives to seven sales representatives. Hired, trained, and managed team.
• Oversaw business-wide changes to modernize procedures and organization – including company's first CRM.
• Worked within Senior Management Team to develop new conferences, new revenue streams, and strategies across the organization.
• Created and implemented sales strategies and long-term programs that ensured profitable growth.

New York, New York, US

• Sold conference sponsorships for events focused on cross-industry customer experience, eCommerce, omni-channel retail marketing, and in-store technology.
• Clients included consultants, enterprise software providers, and technology vendors.
• Sold over $1.6mm in 2014, and $2.0mm in 2015. Ranked 5th highest performing salesperson each year, out of 52 salespeople globally.
• Collaborated with event team to manage resources, execute post-sales transition, and deliver first rate events.
• Identified customer base, researched prospects, determined influencers and qualified leads to grow pipeline for each unique event.
• Nurtured existing relationships and sold across portfolio to increase share of wallet with customer to understand specific needs, budgets, and areas of opportunity in order to customize a sponsorship package that.

• Managed North American sales for the leading boutique brand in the baby accessory industry.
• Met and exceeded North American sales budget of $5.3mm in 2011.
• Was responsible for performance and development of 7 Sales Managers and a Canada-based distributor.
• Developed business plans and sales strategies for the market to ensure attainment of company sales goals and profitability.
• Initiated and coordinated development of action plans to penetrate new channels and markets.
• Assisted in development and implementation of marketing plans.

New York, New York, US

• Sold conference sponsorships for events focused on Logistics and e-Commerce to consultants, enterprise software providers, and technology vendors.
• Sold over $500k in sponsorships in the first 8 months.
• Collaborated with event team to manage resources, execute post-sales transition, and deliver first rate events.

London, England, GB

• Sold conference and tradeshow sponsorships in multiple verticals including Finance, Real Estate, Pharmaceuticals, Healthcare and Technology.
• Identified customer base, researched prospects, determined influencers and qualified leads to grow pipeline for each unique event.
• Demonstrated knowledge of event content through consistent monitoring of developments in various industries and industry sectors
• Spearheaded and officiated “Sales 2.0” training sessions to drive marketing and sales through social media channels resulting in new and effective strategy adoption.
• One of five employees selected to participate in the “IIR Future Leaders” program.

US

• Sold and marketed albums by established and new recording artists into the east coast retail music market. Artists included U2, Gwen Stefani, 50 Cent, Eminem, Mary J Blige, and The Black Eyed Peas.
• Set priorities for national field staff, for sales and distribution of new releases.
• Negotiated and implemented marketing plans with retail partners, including digital download promotions and POS programs.
• Planned and managed special events and artists' appearances to launch new albums, working closely with artist management, location management, retail stores, and press.
• Created reactive regional marketing campaigns to maximize impact of local airplay, tours, and breakout opportunities.
• Managed supply chain, assuring inventory availability.

London, GB

• National Sales Director, RCA Victor Catalog Group/BMG Classics, 01/2002 - 01/2005Sales Director, BMG Distributed Label – Wind-up Records, 02/2001 - 01/2002National Sales Manager, BMG Special Markets, 03/2000 – 02/2001.
• Directed sales of RCA Victor, Arista Associated Labels, and BMG Classics new releases, re-issues, compilations, and new Broadway cast recordings into US retail music outlets. (RCA Victor Catalog Group)
• Sold albums of established and developing Wind-up artists, including Creed and Drowning Pool to retail stores and distributors. (Wind-up Records)
• Sold retail custom music compilations and premium custom music compilations to private label outlets. (BMG Special Products)
• Managed sales of BMG products to non-traditional wholesalers, retailers, and mail-order houses. (BMG Special Markets)
• Designed and executed targeted marketing strategies for print, radio, and television media.

New York, NY, US