Susan Emerick Email & Phone Number

Detroit, MI, US

Employees are the front line of the customer experience. Engaged employees are the foundation of advocacy. It's essential to equip employees to engage effectively to earn trust and build brand advocacy. When employees feel actively involved and passionate about their work (i.e., are "engaged"), they are most likely to become enthusiastic advocates for.

New York, New York, US

Building strategies to advance brand advocacy, employee engagement, employee advocacy, employee experience, customer experience, user experience, and brand reputation. Advising a variety of Integral clients from strategy through implementation. Practice Leader and fractional executive VP, Advocacy and Brand to advance Integral's market position.

Havant, Hampshire, GB

As a Social Business Management Consultant, certified trainer and executive coach, I help Tribal Impact clients develop successful employee engagement and social selling programs.

Fremont, California, US

Advisory services consultant to TD Synnex (Tech Data) Technology Business Partners in a variety of practice areas: event strategy, planning and facilitation, digital and social media marketing strategy, campaign planning, digital content marketing, digital sales transformation, social selling, and brand advocacy.

New York, NY, US

Supported customer experience strategy practice as a senior advisor to deliver digital CX best practices to clients. Digital and mobile strategy, application development, journey mapping, information architecture and user experience (UX) design, based on consumer research, competitive insights, marketplace data and analytics.

Armonk, New York, NY, US

• Architect end-to-end integrated marketing communications strategies to drive sustainable growth for IBM artificial intelligence (AI) and cognitive systems technologies including advanced analytics, machine learning.
• Lead market research, market segmentation, data modeling and analytics to inform marketing communications strategies.
• Define "go-to-market" strategies across channels: customer engagement, demand generation, field sales and channel enablement.
• Lead new product launches, messaging, product positioning and creation of compelling content marketing, collateral and sales tools
• Lead product marketing communications strategy and lead generation campaigns to accelerate growth. Oversee implementation of integrated marketing communications programs across disciplines: digital, web, social media.
• Lead client retention and loyalty programs to improve client experience and activate customer advocacy.

Detroit, Michigan, US

Developed customer acquisition, retention and customer experience strategy for the Individual Business Unit (IBU). Led brand strategy for affordable care act across, digital, social media, customer experience and ecommerce. Drove technology transformation to develop growth strategies for the emerging retail individual insurance market in Michigan..

Armonk, New York, NY, US

Influencer Marketing & Employee Engagement Practice Discipline Lead (CHQ) Center of Excellence, responsible for advancing data driven marketing transformation. My team developed an influencer intelligence system using IBM Watson technology, utilizing natural language processing and machine learning to ingest text content in the form of public social data.

Armonk, New York, NY, US

Led CHQ enterprise social business and digital transformation programs globally. Established and staffed corporate center of excellence team to evolve and deploy IBM’s enterprise digital and social media strategy, standards, governance, education, training, analytics and measurement frameworks, required for the continuous improvement of IBM brand channels.

Armonk, New York, NY, US

Created, implemented and scaled IBM Select Social Eminence program globally. This employee advocacy & influencer engagement program provided Social Business Managers across the enterprise a repeatable model to coach, train, enable and measure effectiveness of technical Subject Matter Experts (SMEs) and business thought leaders equipped to share their.

Armonk, New York, NY, US

Developed Systems & Technology Group (STG) Digital & Social Media Marketing Strategy. Led Digital, Social Media and Influencer Engagement strategy lead for IBM Watson on Power Systems debut on Jeopardy in collaboration with IBM Research team. Launched online community hosted on Lotus Connections social collaboration platform. Grew membership to over 700.

Armonk, New York, NY, US

Managed WW digital strategy for Global Industries and Solutions unit by providing leadership and coordination for all digital eCommerce campaign initiatives. Based on program objectives, developed recommendations on digital marketing optimizations to ensure campaign effectiveness. Supported; Retail, Travel & Transportation, Consumer Packaged Goods. IBM.

Armonk, New York, NY, US

Led strategic planning and development of direct marketing and digital eCommerce marketing campaign initiatives. Ensured that campaigns were integrated and deployed using the optimum channel mix of media to drive qualified leads. Led a cross-functional team to ensure campaign strategy and message plans are executed based on campaign and business goals and.

Cincinnati, Ohio, US

Led all aspects of marketing and product development for children's video division which encompassed over 100 titles. Primary product responsibility was marketing of Thomas the Tank Engine & FriendsTM brand, a premier product line. Initiated the direction and supervised the creative development of all marketing programs. Implemented national consumer and.

Led marketing and strategic planning for Gale reference products published to serve the K-12 Public and School Library Markets. These two market segments made up over 40% of the revenue base for the company, in 2 short years produced an increase of over 10% in sales in both markets. Marketing plans initiated involved direct marketing, advertising.

Dallas, TX, US

Managed all aspects of direct marketing programs including creative direction and development, database management, print production and fulfillment. Hired Direct Marketing Agencies or other qualified vendors on a project basis. Performed post campaign analysis of marketing programs which typically involved overall evaluation of marketing strategies, test.

Detroit, MI, US

Liaison to client on cooperative channel marketing and advertising program. Supported retail accounts nationwide. Led quarterly planning of media placement, national television and point of sale production.Clients: Planters Lifesavers Company, Johnson & Johnson Acuvue Contact Lenses, GMAC Financing

Syracuse, NY, US

Associate client contact responsible for direction and administration on the Endicott Johnson Shoe and Snapple Beverage accounts. Developed marketing proposals, planned project strategies, monitored budgets and schedules. Presented agency work to client.

Master'S Of Science, Marketing Research & Analytics

Bachelors College Of Communications Arts & Sciences, Advertising

Instructor, Reed College Of Media

Guest Lecturer

Adjunct Lecturer, Semantic Analysis & Social Media Analytics