- Strategy and leadership for digital marketing initiatives to grow online activities.- Create new content to engage audiences across industries which offer insurance programs. Content is both B2B to engage clients and B2C for clients' use to membership. - Consult with clients to understand business goals and obstacles to collaborate and offer guidance on marketing strategy and best practices. - Develop campaign materials including copy, distribution, audience, budget, creative direction.- Lead internal and external learning sessions on use of technology to grow marketing presence and activity. - Lead Adobe Analytics program to identify KPIs, plan Workspaces, and guide stakesholders through results and analysis

- Accountability for digital forms requiring complex rules structure with multi-client branding and compliance requirements.- Develop content strategies for product focused materials targeted by audience and industry.- Write and offer design guidelines for materials including infostats, brochures, video, and more.- Collaborate with client marketing and leadership teams on strategic and tactical goals and campaigns.- Regularly present to clients on features and benefits of resources available from technology and marketing teams.- Instrumental in implementation of Adobe Launch Analytics system.- Identify Analytics needs for tagging and new reports; offer insights on reports internally and to clients.

- Manage private and social media platforms for community building across global community of 10,000+ members.- Develop email marketing guidelines and strategies.- Write, design, and deploy email campaigns; report on results and design solutions for improvement.- Led re-design of organization website; vendor selection for CMS platform, design firm; project management from ideation through member launch.- Regular presentations to Board of Governors, Member conferences (large and small, round-table through ballroom of 500+)

(Held multiple positions related to advertising, marketing, and website services.)- Lead website initiatives including planning, oversight, community building, SEO, advertising opportunities, content management.- Maintenance of 35+ trade show websites, managing a team of four with development and content responsibilities.- Regularly present to staff, clients, and trade show events on features and benefits of technology strategies.- Create and maintain public and private social networks.- Identify, implement, and report on analytics for campaign and website performance and trends.- Contribute to creative and functional design of digital properties.- Participate in creative direction of print materials and brand cohesiveness for complete customer journey.- Copywriting for emails, newsletters, and website copy.- HTML/CSS creation for email campaigns and website content.