I lean into every day with an entrepreneur’s savvy and a business woman’s iron will. I get a thrill out of achieving the unachievable and shattering preconceptions about what defines an industry leader. I believe that “If opportunity doesn’t knock, build a door.” And in creating SFC Group, I’m building a door to a brave new world in healthcare marketing. I've specifically chosen a core team of people for their shared sense of entrepreneurialism, dedication to exceeding expectations—and honestly, adventure—to open the doors of SFC Group.During my 30+ years in the business, I’ve built two agencies from scratch and rebuilt three others through my brand strategy expertise, killer Rolodex, and ability to lead tight-knit teams who innovate at every turn. From 2013-2018 I helped grow HYC Health into a multi-million-dollar company with more than 45 creative awards on its shelves. During my tenure there, I was named among PharmaVoice’s 100 (2018, 2016) and a Chicago Business Journal Woman of Influence (2017). Both the Hall of Femme and PM360 Elite have also acknowledged my entrepreneurship and leadership skills.But I've had my fill of slow-moving, monolithic agencies bogged down by antiquated processes and bureaucracy. We’ve all heard the saying "you can be fast or you can be good—you can’t be both." Well, we live in a "need it yesterday" world, and clients no longer want to pay for expensive, top-heavy agencies that take months to develop a brand plan. I have built a team and created a process that is smarter AND faster, without compromising quality. In a nutshell, SFC Group solves client business challenges better than many outdated agency models.Clients and colleagues say they appreciate my tenacity, gut instincts and good humor. It has created loyal partnerships that spark a never-say-never attitude to approaching every challenge and opportunity. So, if you're looking for a true agency partner, contact me today.