As the Senior Manager of Team Member Communications and Engagement for the South Market, I provide direct support at the Celebration campus and lead a team of managers out of Kissimmee and East Orlando, adding Lake Nona soon.

Manage media relations, thought leadership and influencer engagement campaigns for clients: Samaritan Village (pro bono), Atlantis Resort, McNeilly Communications for Mission Resort + Club, Central Florida Public Media, and Shalom Orlando.

As Director, Public Relations, I was responsible for media relations, celebrity and influencer engagement, and publicity for Planet Hollywood in Orlando. Located at Disney Springs, I hosted media, athletes, and celebrities to experience the iconic Hollywood theatrical dining experience.

Created external communications team and directed strategic external communication efforts to showcase points of difference and drive enrollment to five higher education institutions.Secured thought leadership pieces in Associated Press, Daily Nurse, and top medical outlets, showcasing leaders as innovators and experts in the field. Collaborated with a cross-functional team, fostering alignment with Adtalem’s mission, values, and business objectives.

Led the development and implementation of impactful 360-degree internal and external communications strategy in support of major business initiatives for multiple lines of business with a focus on reputational storytelling to protect and enhance the brand and demonstrate continued investment in the cast and guest experience.Provided ongoing strategic counsel to leaders and drove and motivated teams throughout the planning, development, and launch of new Food & Beverage programs, processes, and experiences.Proactively shaped employee messaging and prepared proactive and reactive messages for internal and external audiences.Created short-form, engaging content on Facebook, Instagram, and Twitter; contributed to the Disney Parks Blog, educating and inspiring fans, employees, media, and other audiences.Engaged and hosted local, regional, and national social media influencers (foodie, lifestyle, travel, parenting, preschool, fashion) to create positive buzz about Disney news and inspire visitation.

Managed strategic external communications on a global scale for the world’s largest marine brand, supporting business objectives, enhancing reputation, and inspiring visitation.Directed a team and external domestic and international agencies to maximize communications efforts for park/attraction openings and the SeaWorld Cares animal rescue program. Engaged social media theme park influencers to amplify news through on-site familiarization experiences, showcasing parks’ unique points of differences and immersive experiences.Conceptualized parks' social media accounts and managed social media strategy and content for the SeaWorld Blog, Facebook, Instagram, Twitter, and YouTube.Managed overall budget of $2.5M.

As a member of the senior leadership team, created and executed an integrated communications strategy to build and support the brand narrative and business objectives.Directed external advertising agency through brand refresh, international public relations agencies (UK, Germany, Brazil, and Canada), and a local public relations agency for regional publicity.Led media and message training for leaders across the company in preparation for media interviews and employee Town Halls.Leveraged social media influencers, celebrities, and athletes to garner positive, third-party endorsements and buzz on social; secured placements in national travel, sports entertainment, and lifestyle media.Oversaw social media channels content strategy and editorial (Facebook, Instagram, Twitter, and YouTube), and wrote engaging content for the Blog, educating and inspiring guests, employees, stakeholders, and media.Managed a yearly marketing budget of $6.5M.