Susan Girard Email and Phone Number

- Lead a high-performing and diverse team of 20+ on the Borrowing Business – TD and MBNA Cards, Real Estate Secured Lending, Personal Lending, Credit Protection/Balance Protection Insurance – with accountability to prioritize programs, allocate campaigns, and develop strategy, for marketing campaigns with significant risk, complexity, and scope – with teams located in Toronto and Ottawa.- Received the highest Employee Engagement, Experience, and People Manager scores for two consecutive years.- Strategically partner with leadership across Marketing and Product (Business and Analytics teams) to ensure alignment on program objectives, identify resource constraints, identify opportunity for targeting model builds, and leverage new technologies/capabilities.- Craft the presentation and build of the “Analytics Story” to be shared at the VP level across Marketing and Product, explaining the increase in campaign complexity and volume, and linking that to an increase of resources required to support greater Marketing initiatives. Developing additional presentations on case studies used to further explain the “Analytics Story”.- Challenge the team to improve effectiveness and efficiencies by reducing campaign complexities, streamlining processes, identifying gaps in accountabilities, and identifying opportunities for automation.- Management of multiple competing pilot initiatives on the team – ensuring a balanced workload, identifying gaps on process and providing recommendations for optimization. - Managing teams that are migrating to a Hadoop platform.

- As the Analytics Lead for Walmart Media Group, created the analytics, reporting, and financial reporting frameworks to capture and measure performance for digital-only and omni-channel programs. - Led the alignment and standardization of performance methodologies, analytics and reporting metrics across internal teams and external agencies.- Created and implemented a weekly financial reporting tool to measure Net and Gross Revenue, Yield and performance against Budget and Forecast across multiple agencies and partners.- Analytics and reporting developed through the use of tools such as Alteryx, Tableau, Adobe Analytics, and Excel with advanced technical skills.

- As the SME and Lead within the Reporting & Analytics scrum, developed product roadmaps that led the team to implement a foundational analytics and reporting framework to provide sales and performance insights for the Product Centre of Practice within a high-paced, digital agile environment. - Created the strategy and framework to engage and build partnerships with business lines to align and leverage knowledge of data sources/definitions/gaps/methodologies to enhance reporting and analytics within digital.- Led the design and build of the data mart within the EDL, used by internal clients to access data as a single-source-of-truth, providing confidence in results across multiple business units, while eliminating the variance and mistrust in data that existed historically.- Initiated partnerships with internal clients, solutions architects, and business units to improve the customer experience, by gathering requirements and understanding opportunities to build effective and efficient solutions to meet short-term and long-term needs.- Leveraged deep data analytics experience to provide insight and direction to build the data governance model within the digital factory.- Effectively managed and coached direct reports who are deeply engaged in the digital space: reporting, analytics, tagging, dashboard development, consulting.- Analytics and reporting developed through the use of tools such as SAS, SQL, Tableau, Alteryx and Excel with advanced technical skills.

- Designed and implemented complex data analysis to evaluate controls and business objectives. Analytics is designed to identify outliers, anomalies, patterns, or other compliance indicators that may be hidden in the data, while employing analytical, conceptual, and creative thinking skills to problem solve and get results.- Led analytical project planning with audit teams to establish scope and deliverables, utilizing strong technical knowledge of data and data concepts.- Led the collaboration with IT and Business Unit application users to understand data structure, availability and accessibility while evaluating appropriateness of data sources for quality and accuracy.- Demonstrated ability to communicate complexity with clarity to diverse technical and non-technical stakeholders at multiple levels of the organization.- Analytics, business intelligence and capabilities developed through the use of tools such as SAS, SQL, Tableau, Excel, Access and PowerPoint with advanced technical skills.

- Increased efficiency, insight and accountability into financial and HR activities – Designed, developed and implemented Financial and HR Review Dashboards for the Cancer Screening Program, reviewed monthly by Directors.- Designed, developed and implemented internal reporting and analytical packages for the Screening Activity Report, to measure campaign initiatives, increase Physician adoption and engagement, identify data and operational outliers, and areas for program improvement. Project team member representing the reporting and analytical requirements for project implementation.- Analysis of Return Rate reporting, which monitors and evaluates Return Rate Level 1 and Level 2 thresholds for all Cancer Screening correspondence by program and type.- Development of online surveys utilizing Fluid Survey, applying advanced logic and advanced skip logic to collect information from hospitals on the Data Submission Portal Readiness Assessment project.- Analytics, business intelligence and capabilities developed through the use of tools such as SAS, SQL, Excel, PowerPoint, Access, Visio, Tableau and Fluid Survey with advanced technical skills.

- Pioneered the design, development and implementation of the capabilities architecture and business intelligence solutions for all Acquisition results within the Consumer and Small Business Acquisition portfolios.- Owned and supported all Acquisition reporting results within the Consumer and Small Business Acquisition portfolios, providing product and segment level insights by vintage on Credit Card performance in Canada, including reporting and analysis on customer quality and behavior – supported multiple teams totaling 30+ individuals, including Costco, and Centurion products.- Designed, developed and implemented best-in-class internal business intelligence solutions and analytics for all Consumer and Small Business Acquisition initiatives, including Scorecards, KPIs, Dashboards, and Business Update Reviews for use by senior management, and internal and international teams.- Thought leadership and expertise provided to implement Canadian market best practices in capturing acquisition activities to multiple international markets for adoption. - Designed, developed and implemented internal reporting packages to measure acquisition results on response, quality, spend and attrition metrics, comparing results year-over-year and to forecast.- Analytics, business intelligence and capabilities developed through the use of tools such as SAS, SQL, Excel, PowerPoint, Access, DB2 and Unix, with advanced technical skills.

- As a consultant, designed and developed client analytic and business intelligence solutions including Web Analytics Dashboards, and KPIs.- Measured marketing initiatives by leveraging customer value segments and customer profiling.- Analytics, business intelligence and capabilities developed through the use of tools such as SAS, Excel, PowerPoint, Access and Gen5 data.

- Designed and developed reporting packages designed to increase acquisition.- Performed pre-campaign analysis to determine market size and campaign effectiveness.- Performed post-campaign analysis to determine effects of target/model strategy, campaign/offer.

- As a consultant, provided campaign list development and analysis of marketing campaigns for Microsoft. - Performed pre-campaign analysis to determine market size and campaign effectiveness.- Performed post-campaign analysis to determine effects of target/model strategy, campaign/offer.

- Developed simple to complex ad-hoc SAS programs for reporting, data analysis and forecasting. - Created the Alberta Matrix for use in evaluating the status of student loans and determining payment histories, including the creation and validation of calculations, and negative testing for expected outcomes.- Managed and led the promotion of SAS programs to production level through the change control process.

- Developed SAS programs to extract, manipulate and tabulate data for analysis and reporting to management, including the tracking and trending of data and error submissions.- Developed the complete documentation of the Data Quality Submission System.