Susan Grelock Yusem Email & Phone Number

Kirkland, Wa, Us

San Francisco Bay Area

Playing a key role in shaping Commonweal's future by developing innovative strategies, leading new projects, supporting existing programs, and heading an in-house social innovation workshop.

San Francisco Bay Area

Storytelling and communications strategy support for a range of programs within a 40+ year old nonprofit program incubator dedicated to healing, the environment, justice, and the arts.

San Francisco Bay Area

Seattle, Washington, United States

• Research focus on regenerative food systems, conservation, and the arts• Use of qualitative, quantitative, and mixed method • Application of critical community, liberation, indigenous, and eco psychologies

• Research and interview leading writers and thinkers, especially in food systems, community, ecology, and the arts• Focus on bringing innovative, leading edge ideas to a wider audience

Greater Seattle Area

• Team development and executive leadership overseeing PR, digital, and events • Strategic planning, annual planning and budgeting• Directed brand marketing strategy and storytelling• Creative director and art director, including website design, video production, podcasts, print magazine• Led integrated communications including positioning, PR, media relations and executive communications

Sausalito, Ca

• Led marketing strategy for regenerative organic food division• Developed and executed omni-channel marketing campaigns for brand storytelling and product marketing• Developed and implemented go-to-market process for innovation pipeline• Led end to end content planning, including art direction for video and photography

San Francisco Bay Area

• Team leadership and change management for creative services, marketing, and events teams• Directed strategic communications and marketing strategy• Led integrated marketing planning, budgeting and reporting• Developed company positioning, sustainability narrative, brand storytelling• Led PR, including industry communications and crisis communications

Petaluma, Ca

• Led integrated marketing and strategic communications planning, budgeting and reporting• Team leadership and change management for PR, events, and creative services teams• Managed product marketing, cause marketing, and brand storytelling• Agency contracting and management• Oversaw strategic communications, including crisis communications• Directed media relations, media training, executive communications

Petaluma, Ca

• Led PR and strategic communications• Managed product marketing communications and brand storytelling• Editor and writer for all content, including digital and retail marketing communications

Petaluma, Ca

• Team leadership and change management • Designed consumer data collection system and company-wide reporting • Strategic marketing planning, budgeting, reporting• Brand marketing and storytelling focused on CX

Northern Ca

• Team leader directing marketing staff for metro-area, including artists, designers, and marketers• Led change management and created collaborative environment that optimized resources• Strategic marketing planning, budgeting, reporting• Brand marketing and storytelling, including creative services management• Retail and product marketing

Northern Ca

• Team leadership and change management• Strategic marketing planning, budgeting, reporting• Brand marketing and storytelling, including creative services management• Retail and product marketing• Community outreach and PR

• Brand marketing consultant advising clients on communications and marketing strategies• Art director and designer for a range of print and digital collateral

Doctor Of Philosophy (Ph.D.), Depth Psychology | Emphasis In Community, Liberation, Indigenous & Ecopsychology

This degree program specialization is a bold initiative to engage psychology in initiatives to promote social, economic, and environmental.

Certificate, Human-Centered Design / Design Thinking

Activities and Societies: Design thinking process for product and services innovation, including research/empathy, ideation.

Training, Group Process

Activities and Societies: Attend annual training to study group process.

Master’S Degree, Depth Psychology

Emphasis on community psychology and ecopsychology. Study & coursework included community dialogue methods, program evaluation.

Community Mural-Making Training

Learned how to lead a group in creating a collective mural.

Ba, Psychology

Activities and Societies: Graduated with departmental honors & cum laudeSenior thesis title: The Effects of Meditation on Mood & State.

Humanities/Humanistic Studies

English & Philosophy

Internship at Partisan Review literary magazine