Susan Link Email & Phone Number

West Hartford, CT, US

Connecticut, United States

New Haven, CT

Responsible for all promotional marketing strategies for ASSA ABLOY Architectural Door Accessories (Markar, McKinney, Pemko, and Rockwood Product lines). In this role I collaborate with a cross-functional team to promote new products and programs, foster leads and strengthen the ASSA ABLOY brand through the product lines I support. I began by taking over.

Farmington, CT.

• Media relations: write press releases, customer stories and case studies, respond to media requests, work with TRUMPF experts to secure technical articles, media training and crisis communication as necessary.
• TRUMPF Express: Editor-in-Chief of marketing communications publication. Work includes strategic issue planning, writing and editing, image coordination, close collaboration with graphic design agency on layout and to.
• Management of press conferences, press kits and talking points for shows/events. Host editorial meetings and booth tours.
• Write and edit internal communication content for employee portal.
• International collaboration: Provide final editing of translated content for German headquarters, coordinate international media interviews, contribute North American content for global publications.
• Planning and research in support of PR efforts including media list management and news clips report.

• Responsible for North America marketing activities for laser division products including trade show coordination and the development, planning, and execution of corporate branding campaigns. Also responsible for.
• Collaborate directly with international and North American management to define company’s messaging and strategic objectives. Lead monthly marketing coordination meetings in Michigan.
• Provide frequent editorial support to the PR and Media Representative including writing, editing and approvals. Frequently contribute to TRUMPF Express.
• Direct and implement marketing efforts for new product introduction campaigns
• Plan and execute events and trade shows, including onsite management. Individually managed events with budgets >$100,000. Collaborated on events with budgets >$2 Million
• Implemented the TRUMPF Facebook page and generated content for all of TRUMPF Inc.

Ba, Communications Sciences (Mass Media Theory And Research); Sociology

Activities and Societies: New Student Orientation Leader, Uconn Women's Rugby Football ClubMarketing Research Assistant, Communications.

Post-Baccalaureate Certificate Program In Public Relations & Promotions

Certificate awarded Spring 2013. Graduate level courses completed as part of this certificate program are also part of the M.S..

Master Of Science (M.S.), Communication

All course work for the M.S. Communication program has been completed and I am currently working on my thesis.