Susan M. Hale Email & Phone Number

Albany, New York Area

Design and execute custom marketing programs for CPG companies that help launch new items, build brand awareness and drive sales. Works in collaboration with sales and marketing personnel to execute events within budget.Sell and manage Mini Shopper Marketing events for grocery retail clients.Coordinate all aspects of magazine program at grocery retailer by selling in ad packages, overseeing creative needs, reviewing magazine proof and ensuring digital and social marketing elements are implemented according to plan.

Worked as Consultant to Community Learning, LLC from 2007-2010, a company that develops and designs educational, fun and interactive learning kits targeted for afterschool, gifted and community programs.

Easton, Pa

Trained, mentored, and supervised employee transition from Marketing Product Manager to Sales Territory Manger. Responsible for strategic planning and implementation of promotions at major accounts in Fine Arts and Crafts industry. Received "Excellence in Sales Volume Award' in 1998 by growing region 122% to plan.

Easton, Pa

Participated on several corporate task forces including the development of a Sales Training Guide and Fine Art and Craft trade marketing group. In three years, expanded sales at major account, Joanne Stores 910% by focusing on new business development. Received "Excellence in Sales Volume Award' by growing overall territory in 1997 (112% to plan) and in 1996 (109% to plan).

Westboro, Ma

Generated $10,000,000+ in sales volume for major New England accounts including Stop&Shop, Shaws and Price Chopper Supermarkets by introducing new items, controlling annual and special funds, influencing retail price points and forecasting product demand. Trained new sales managers in company policies, industry trends and competitor information along with designing training manual that explained various forms, terminology and company procedures. Supervised part-time employees to grow business through merchandising, product demonstrations and sales promotions,

Cohoes, Ny And New Paltz, Ny

Facilities ManagerOversaw all operational needs of 63 salespeople and 6 managers, supervised 2 lead warehousemen and 2 part-time employees and planned and controlled key expense accounts; fleet, facility and administrative related.

Bachelor Of Arts (B.A.), Management W/Specialization In Marketing

Mba Course Work