Susan Meier Email and Phone Number
I apply a creator’s mindset to the craft of brand strategy, bringing together analytical skill and industry experience with original thinking and brave ideas.By developing a brand strategy that leverages a company’s unique strengths and speaks directly to what their customers care most about, I help my clients drive profitable growth and maximize their impact in the world.Offerings include:High-touch customer research that yields actionable insights on who your customers are and what motivates their behaviors and choices.Creative workshops that lead the team to articulate and align on brand values and strengths.Complete brand positioning that captures the customers’ aspirations and the brand’s promise and differentiators.Innovation workshops that use proven ideation methods to unearth growth territories and unexpected ideas.
Sunlit Fine Jewelry
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Founder & ArtistSunlit Fine Jewelry Nov 2023 - PresentNew York, New York, United StatesDesigner of luxury handcrafted jewelry inspired by the sun. Weaving 22-karat gold and vibrant gemstones into wearable sunlight.
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Founder & PrincipalSusan Meier Studio Jan 2011 - PresentNew York, NyBrand advisor specializing in positioning brands with clarity and impact. I serve marketing & sales teams as well as senior leaders across health, wellness, and education.I'll help you......LISTEN using customer insight to drive strategic focus...POSITION explaining the company's value proposition in the way that matters most to customers...COMMUNICATE developing visually effective messaging that articulates the value proposition -
Director Of VisionClark Mcdowall Apr 2008 - Jan 2011New York, Ny• Led client project work at branding and innovation agency• Developed strategic vision for branding and innovation work – including brand positioning, re-positioning and extension, innovation concept, platform and roadmap development, naming, consumer engagement and strategic rationale; oversaw analysis of consumer insights, macro and micro trends, competitive environment and other contextual factors, and brand / product / corporate characteristics and objectives• Clients included: Unilever - PF Chang’s Home Menu, Lipton, Slimfast, Ben & Jerry’s; PepsiCo - Pepsi, Mountain Dew Voltage, Sierra Mist, Doritos; Mitsubishi - Unisen LED T`V; Mars - M&Ms, Pure Dark Snickers’ Marathon, Flavia Bright Tea Co., Seeds of Change; Kellogg’s - Raisin Bran; Del Monte - Milk-Bone -
Senior Engagement ManagerVivaldi Partners Sep 2005 - Sep 2007New York, Ny• Led client project work at brand consulting firm• Specialized in using ethnographic consumer research to drive brand positioning; planned and managed projects; provided thought leadership and creative guidance; structured and oversaw research and analysis• Clients included: Assurant Health, Frito-Lay, Hyundai Kia -
Project LeaderFletcher Knight Sep 2001 - Nov 2004• Led client project work at brand consulting firm• Specialized in developing verbal and visual identities; developed creative and strategic ideas for product names, taglines, and ad and packaging copy, with an emphasis on constructing a compelling and consistent overall brand voice; also led new client development initiatives, created and reined strategy to identify high-priority clients, prepared pitch presentations, tracked industry developments.• Clients included: Lipton, Hellmann’s, Unilever personal care, Mott’s, Snapple, Irish Spring, Breyer’s, Kohl’s -
Associate / Consultant / Project LeaderThe Boston Consulting Group Sep 1992 - May 2001Boston, Ma - Singapore - New York, Ny• Led client project, working extensively in the Consumer Practice• Specialized in consumer insights, marketing strategy development, and creating online brand personalities consistent with existing brand ethos• Clients included: Victoria’s Secret, Bertelsmann, Barnes & Noble, Spencer Gifts, Universal-Polygram, Seagram’s, Pepsico, Coca-Cola, IBM, Whirlpool -
Freelance JournalistFreelance Jun 1994 - Jun 1998Singapore• Regular contributor of features and reviews to arts, general interest, and travel magazines• Publications include ArtNews, ArtNewsletter, Asian Art News, Women Artists News (all New York), Art New England (Boston), Singapore Tatler, The Peak, Hot Nouveau, Silver Kris (all Singapore), Atelier (Japan), Women at Work (Malaysia)
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General ManagerSingapore Repertory Theatre Jul 1994 - Jul 1996Singapore• Managed business side of an international non-profit theatrical production company.• Raised millions of dollars in funding from individuals and corporations; negotiated contracts with agents and suppliers; cultivated relationships with business, government, and society opinion-leaders.• Designed marketing and public relations campaigns; wrote and designed communications materials.
Susan Meier Education Details
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Master Of Business Administration - Mba -
Residency Program -
Double Major In Art History And Italian Literature
Frequently Asked Questions about Susan Meier
What company does Susan Meier work for?
Susan Meier works for Sunlit Fine Jewelry
What is Susan Meier's role at the current company?
Susan Meier's current role is Founder | Advisor | Maker. Untangling messy brand stories to find the clear shiny thread is my specialty..
What schools did Susan Meier attend?
Susan Meier attended Harvard Business School, School Of Visual Arts, Dartmouth College.
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Susan Meier
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