Susan Meier Email & Phone Number

New York, New York, United States

Designer of luxury handcrafted jewelry inspired by the sun. Weaving 22-karat gold and vibrant gemstones into wearable sunlight.

New York, Ny

Brand advisor specializing in positioning brands with clarity and impact. I serve marketing & sales teams as well as senior leaders across health, wellness, and education.I'll help you......LISTEN using customer insight to drive strategic focus...POSITION explaining the company's value proposition in the way that matters most to customers...COMMUNICATE developing visually effective messaging that articulates the value proposition

New York, Ny

• Led client project work at branding and innovation agency• Developed strategic vision for branding and innovation work – including brand positioning, re-positioning and extension, innovation concept, platform and roadmap development, naming, consumer engagement and strategic rationale; oversaw analysis of consumer insights, macro and micro trends, competitive environment and other contextual factors, and brand / product / corporate characteristics and objectives• Clients included: Unilever - PF Chang’s Home Menu, Lipton, Slimfast, Ben & Jerry’s; PepsiCo - Pepsi, Mountain Dew Voltage, Sierra Mist, Doritos; Mitsubishi - Unisen LED T`V; Mars - M&Ms, Pure Dark Snickers’ Marathon, Flavia Bright Tea Co., Seeds of Change; Kellogg’s - Raisin Bran; Del Monte - Milk-Bone

New York, Ny

• Led client project work at brand consulting firm• Specialized in using ethnographic consumer research to drive brand positioning; planned and managed projects; provided thought leadership and creative guidance; structured and oversaw research and analysis• Clients included: Assurant Health, Frito-Lay, Hyundai Kia

• Led client project work at brand consulting firm• Specialized in developing verbal and visual identities; developed creative and strategic ideas for product names, taglines, and ad and packaging copy, with an emphasis on constructing a compelling and consistent overall brand voice; also led new client development initiatives, created and reined strategy to identify high-priority clients, prepared pitch presentations, tracked industry developments.• Clients included: Lipton, Hellmann’s, Unilever personal care, Mott’s, Snapple, Irish Spring, Breyer’s, Kohl’s

Boston, Ma - Singapore - New York, Ny

• Led client project, working extensively in the Consumer Practice• Specialized in consumer insights, marketing strategy development, and creating online brand personalities consistent with existing brand ethos• Clients included: Victoria’s Secret, Bertelsmann, Barnes & Noble, Spencer Gifts, Universal-Polygram, Seagram’s, Pepsico, Coca-Cola, IBM, Whirlpool

Singapore

• Regular contributor of features and reviews to arts, general interest, and travel magazines• Publications include ArtNews, ArtNewsletter, Asian Art News, Women Artists News (all New York), Art New England (Boston), Singapore Tatler, The Peak, Hot Nouveau, Silver Kris (all Singapore), Atelier (Japan), Women at Work (Malaysia)

Singapore

• Managed business side of an international non-profit theatrical production company.• Raised millions of dollars in funding from individuals and corporations; negotiated contracts with agents and suppliers; cultivated relationships with business, government, and society opinion-leaders.• Designed marketing and public relations campaigns; wrote and designed communications materials.

Master Of Business Administration - Mba

Activities and Societies: Research Assistant to Leadership Professor Morten Hansen, studying organization and leadership models.

Residency Program

Mini-MFA. Focused artistic direction around mathematical patterns found in nature, with specific interest in cell structure.

Ba, Double Major In Art History And Italian Literature

Activities and Societies: Presidential Scholar. Awarded citation for senior thesis in Italian literature. Italian department teaching.