Established strategic direction, reorganized and leading talented team to accomplish specific goals around brand awareness, leisure & group visitation, amateur sports, international and service excellence, fostering increased economic development for the wealthiest county in PA -- monetarily and in tourism assets -- including iconic Longwood Gardens.

Drove development of a new strategic plan for Snowmass Village, a world-class multi-season resort next to and often promoted with Aspen. Led marketing, special events & group sales efforts towards the goal of increasing economic health and vitality. Introduced summer-packed special events to enhance destination vitality.

Strategic event marketing agency helping clients assess, plan, select and achieve positive ROI from sponsorship and promotional investments. Executive Director of Mill City Music Festival 1999, featuring 6 stages with continuous music programming on 9 closed blocks in the historic warehouse district of Minneapolis with headliner Prince drawing over 40,000 people.

Continuous promotions within global charge card company. Sales/service team leadership. Selection, management, activation, execution of the company’s nationally televised golf events and major sponsorship programs including high caliber guest hospitality programs that influenced new and expanded corporate accounts.