Susan Hommel Email & Phone Number

I am an energetic, strategic marketing professional with extensive experience from both an agency and client perspective. I approach every project from all sides, marrying solid business acumen with creative application. I’ve held senior positions in marketing management, strategic planning, account leadership and research, which provides me with a unique ability to develop and execute effective strategies and marketing programs. I'm an experienced moderator/interviewer/ideator; my insights and leadership have resulted in significant increases in brand health, market growth, lower cost per acquisition, improved owner demographics and content that outperforms benchmarks.I have a very diversified category base of experience: automotive sales and service, healthcare, utilities, fast food and recruitment. I’ve worked with some of the world’s best-known brands: General Motors, Edward Jones, Consumers Energy, Domino’s Pizza, Nestle' Confections and the University of Michigan Health System. I’ve managed partnerships with some of the broadest reaching sports and entertainment platforms: Manchester United, Oprah and NCAA. The Chevrolet Global GoalKeepers Program I managed won five Sport Clio Awards and achieved over 94M views. I’m a skilled writer and presenter who demonstrates perseverance under the most challenging situations. My specialties include:Brand Strategy & Positioning Interviewing and ModeratingIdeation & Execution Program & Content DevelopmentCross-Functional Team Leader, Management Brand PartnershipsInsights and ResearchCreative Partner New Client Development

Listed skills include Integrated Marketing, Digital Strategy, Interactive Marketing, Customer Insight, and 14 others.

• 

  Wayne State University

  Marketing