ISH is a certified B-Corp, plant-based food company founded in 2020, and its mission is "to deliver Innovative, Sustainable, Healthy, and deliciously disruptive plant-based foods to every plate worldwide".Joined ISH to lead all Marketing efforts to build the ISH brand and accelerate revenue growth.KEY ACCOMPLISHMENTS====================BRAND BUILDING■ Refined the positioning for ISH, highlighting the unique benefits of the brand.■ Developed the communication pillars, which became the foundation for all messaging, leveraging owned, earned and paid vehicles. ■ Led the agency to develop a new website that clearly reflects the positioning and contemporizes the brand to appeal to the target flexitarian consumer.PUBLIC RELATIONS■ Partnered with our PR agency to develop newsworthy content that would be of interest to the investment community.■ Achieved over 225M impressions on a quarterly basis.STRATEGY■ Gained approval from the CEO to expand beyond Food Service and develop a line of CPG products to increase awareness of the brand, gain new channels of distribution and drive incremental revenue.

Joined Lundberg Family Farms to lead the positioning refresh of the Lundberg Brand and accelerate growth.KEY ACCOMPLISHMENTSBRAND POSITIONING ■ Partnered with our agency to refresh the brand to become more relevant for a younger audience and to increase household penetration and engagement.■ Successfully led the team to implement the brand refresh across all consumer and customer touchpoints. Key projects included the launch of our first brand campaign, the execution of our PR Plan, the creation of a video series highlighting the unique aspects of the Lundberg story, and the execution of the new package design on 100+ SKUs.SOCIAL MEDIA■ Led the content development for Facebook, Instagram, Pinterest and TikTok. Significantly increased followers and levels of engagement.SHOPPER MARKETING■ Led the development and execution of targeted Shopper Marketing Programs for our top 5 Grocery retailers and Amazon.NEW PRODUCT PIPELINE DEVELOPMENT■ Developed a 3-year strategic framework and drove the implementation of the identified new product pipeline.E-COMMERCE■ Partnered with Sales to significantly grow this channel by developing communication and promotional programs for key e-tailers and launching Lundberg’s DTC site.

Partnered with Health and Wellness Expert, Lara Jackle Dickinson, to form a consulting group focused on helping natural and organic companies grow and obtain sustainability.KEY ACCOMPLISHMENTS====================CONSULTING & PROFESSIONAL SUPPORT■ Support clients through strategic planning, marketing plans and execution, new product innovation, channel strategy and management, and fundraising and acquisition preparation.

Partnered with Founder of the Better Food Project to secure private equity funding to acquire the company. Then joined Go Raw as CEO to develop the strategic framework and to outline the goals, strategies, and key initiatives needed to stabilize the business in order to achieve growth targets.KEY ACCOMPLISHMENTS==================== BRAND POSITIONING ■ Repositioned the brand to leverage current health and wellness trends and garner traction with a broader target consumer group. Increased consumer engagement and potential revenue.MARKETING■ Leveraged social and digital marketing, brand ambassadors, influencer marketing, and PR to maximize reach.PIPELINE DEVELOPMENT■ Reformulated key product segments developed new products for launch in 2018 and identified strategic priorities for the new product pipeline for 2019 and beyond. E-COMMERCE ■ Significantly grew this channel by developing communication and promotional programs for key e-tailers, including Amazon, Thrive Market, and Jet.

Elected to the Board to provide a consumer-driven perspective and I served on the Marketing & Innovation sub-committee.

Joined Project Juice to leverage industry expertise and provide strategic leadership and business acumen and to serve as catalyst for next level of growth.KEY ACCOMPLISHMENTS====================C-LEVEL LEADERSHIP■ Developed the strategic framework for the company, outlined priorities, and identified key roles and responsibilities needed to achieve business objectives.PROFIT & REVENUE GROWTH■ Spearheaded revenue growth by diversifying the product portfolio and achieved significant gross margin and EBITDA improvement.MARKETING STRATEGIES■ Developed successful marketing plan that included social and digital marketing, and brand advocates with UGC, a loyalty program, and PR.PRODUCT DEVELOPMENT■ Developed pipeline of new products for the retail stores and a new platform for e-commerce to further drive sales.

Responsible for advising on Marketing and Innovation Plans.

Elected to Board of Directors and recently re-elected for an additional 3 year term.Appointed to the Executive Committee based upon my role in developing their Strategic 3 Year Plan.

Elected to Board of Directors and appointed to the Communications Committee to leverage my Marketing and Communications expertise.

Joined the company as a key member of the executive team to stabilize and then grow the business. Promoted and given increased responsibility based upon consistently achieving results.KEY ACCOMPLISHMENTS====================STRATEGIC LEADERSHIP ■ Leveraged consumer insights to refine the positioning of the brand, and to regain Jamba’s leadership position as a premium health and wellness brand. ■ Developed strategic and tactical plans to achieve this goal and ensure future growth.INNOVATION■ Developed a pipeline of on-trend, better-for-you products to deliver on this refined positioning.■ Specifically launched over 50 SKUs, including all-fruit, fruit and vegetable, and protein smoothies; acai bowls; and a line of premium fresh juices.MARKETING■ Developed and implemented a new communication and promotional strategy to increase penetration and usage among light and lapsed users.■ Leveraged both traditional and non-traditional tactics, including social, digital, and influencer marketing; partnerships; loyalty programs; and PR.Performance Management■ Established COGs, speed-of-service, and overall-profitability goals for each line of business and worked with finance to establish actionable scorecards.FINANCIAL RESULTS■ Sales declines were stabilized after 18 months and then began to grow, outpacing the industry average.INTERNATIONAL■ Established all the processes and marketing tools for the Jamba Juice brand extension into new international markets.BRAND LICENSING ■ Created the strategic framework and foundation for a successful licensing program.----Additional roles include: Sr.Vice President, Chief Innovation Officer (2012-2015), Sr. Vice President, Chief Marketing Officer (2010-2011), and Vice President, Consumer Products & Licensing (2009)---

Hired as key member of the Consumer Brands leadership team charged with creating a Consumer Packaged Goods company, within a $40 Billion retailer, fueled by new innovative products and brands.KEY ACCOMPLISHMENTS====================TEAM BUILDING & LEADERSHIP■ Cultivated a talented cross-functional innovation team focused on delivering fresh, new ideas to strengthen Safeway’s proprietary brands and drive greater consumer loyalty.EFFECTIVE RESOURCE ALLOCATION ■ Developed a disciplined new product development process to ensure that resources were being applied to the highest-priority projects and to increase speed to market.■ Delivered $250M+ in sales—exceeding established objectives—by introducing over 1,200 new and re-branded SKUs.BRAND DEVELOPMENT■ Succeeded in shifting mix from the Safeway traditional private-label value brand to Safeway’s proprietary premium health and wellness brands—O Organics and Eating Right—driving consumer loyalty.

Hired as Vice President of growth initiatives, charged with the objective of identifying internal and external opportunities for growth beyond the company’s current canned product line. My role was then expanded to include new product initiatives as well as all branding, communication and strategic initiatives across the company.KEY ACCOMPLISHMENTS====================STRATEGIC LEADERSHIP■ Developed a long-range plan to achieve the aggressive growth targets, identifying internal and external opportunities for growth beyond the company’s current canned product line.INNOVATION■ Played a key role in the acquisition of SunFresh citrus produce, and then successfully integrated the business into the Del Monte glass produce line.■ Introduced Fruit Naturals, a single-serve line in produce, and grew that business to $35MM.■ Established a New Ventures team and developed consumer-driven concepts for adjacent categories, which exceeded bases hurdles.■ Identified co-packers that met overall capability and profitability targets.MARKETING ■ Led the Center of Excellence for Marketing.■ Established best practices for new product development, advertising development, consumer promotions, and market research, resulting in improved effectiveness and efficiency. COST SAVINGS■ Led the integration team for all marketing initiatives with the Heinz acquisition; identified and delivered over $2 million in annual synergy savings.

I was hired as a Marketing Assistant after graduate school, and I held a number of Marketing and General Management positions during my tenure.