As CEO and founding partner of Redbird, Susan plays a key role guiding the company’s vision and values while overseeing the strategic and creative output of the agency. Redbird advances its clients’ brands by providing an innovative, multi-platform approach to content development and big-picture marketing strategies. For more than 20 years, Redbird has helped companies develop creative, results-driven content, strategies and experiences tuned to cultural context and positioned to fuel… Show more As CEO and founding partner of Redbird, Susan plays a key role guiding the company’s vision and values while overseeing the strategic and creative output of the agency. Redbird advances its clients’ brands by providing an innovative, multi-platform approach to content development and big-picture marketing strategies. For more than 20 years, Redbird has helped companies develop creative, results-driven content, strategies and experiences tuned to cultural context and positioned to fuel significant business growth. Show less

Mind Over Media became Redbird in January 2016.

Launched in 1990, and sold to Los Angeles Magazine in 2000, Buzz, was widely recognized as one of the most successful new magazines of that decade. Created the business plan, raised $10 million in capital and ran the day-to-day operations of the company. Directed advertising, circulation, marketing and manufacturing, and worked closely with the editor to position the product for optimal growth. Buzz had a circulation of 160,000 and national advertisers such as Giorgio Armani, Mercedes Benz… Show more Launched in 1990, and sold to Los Angeles Magazine in 2000, Buzz, was widely recognized as one of the most successful new magazines of that decade. Created the business plan, raised $10 million in capital and ran the day-to-day operations of the company. Directed advertising, circulation, marketing and manufacturing, and worked closely with the editor to position the product for optimal growth. Buzz had a circulation of 160,000 and national advertisers such as Giorgio Armani, Mercedes Benz and Chanel. Show less

New York based management consulting for media industry. Developed advertising sales and circulation marketing plans, overall publishing budgets, and long-rage acquisition and investment strategies for clients such as Cahner’s Publishing, Yankee Publishing, and the Atlantic Monthly Press. Played a key role on numerous magazine start-ups and re-positionings, including Spy and Traveler.

Developed and managed marketing plans for clients including National Geographic, Smithsonian and Newsweek Magazine.