Susan Irish Email and Phone Number
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susanirish1@gmail.comData Driven Digital Marketing• 10+ years experience in high-tech, data driven marketing, driving revenue through personalized demand generation and retention campaigns, new product launches, and UI improvements• CQ5 Producer • Skilled in strategic segmentation, targeting, funnel optimization, and hypothesis testing to find new ways to improve performance• Known for partnering with cross-functional teams (Engineering, Operations, Sales) effectively to improve systems that enhance the customer experience and increase revenueB2B / B2C Demand GenerationLead Generation Targeting/Segmentation/Testing Data Driven Decision Making Retention and Lifetime ValueGo-to-Market Launches Roadmaps Adobe CQ5 ProducerPersonalized E2E CampaignsEmail Marketing Campaigns Team Building/Leadership P&L Process ImprovementProject ManagementData Analysis & Reporting Forecasting/Budgeting
Intuit
View- Website:
- intuit.com
- Employees:
- 5
- Company phone:
- 1-888-843-5449
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Sr. Marketing ManagerIntuit 2010 - PresentMountain View, California, UsQuickBooks, Small Business Group• Developed annual plan and strategic roadmaps based on customer insights, testing, and new product releases; Adobe CQ5 producer for web content and interactive testing platform.• Grew revenue 10%+ each year through data driven personalized product/service recommendations, retention and loyalty campaigns, new product launches, and UI improvements.• Led a 7-member team, with direct accountability for $85M in annual revenue. • Improved lifetime value, increased customer engagement by 269% and conversion rate by 121% with targeted, value-added product offerings through a recommendation engine.• Developed and implemented in-depth web analytics and robust testing structure using Google Analytics and Adobe Site Catalyst.
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Group Marketing ManagerIntuit 2007 - 2010Mountain View, California, UsDirect Response, Small Business• Led 9-member team, delivering $100M in annual revenue.• Grew additional revenue, decreased opt-out rates, and strengthened acquisition results by developing automated email campaigns based on new customer data and propensity models. • Created and drove repeatable B2B lead nurturing programs to feed and optimize the sales pipeline.• Increased conversion by 55%+ through landing page optimization, A/B and multi-variant testing and customer centric messaging.• Launched a successful acquisition program by partnering with Walmart, Office Depot and Staples.
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Group Marketing ManagerIntuit 2000 - 2006Mountain View, California, UsDirect Response, Consumer Tax Group - TurboTax• Led 6-member team, spearheading development and execution of 75+ marketing campaigns. • Devised easy automated renewal process, which secured 1M customers in 2 years and saved $6M.• Expanded offerings by leveraging online/offline advertising, SEM, and affiliate programs.
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Marketing ManagerSage, Inc. 1999 - 2000• Spurred 30% increase in migration to higher-end product by creating targeted direct response campaigns.• Acquired new customers by generating qualified leads for new enterprise software products.
Susan Irish Skills
Susan Irish Education Details
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Mba, Marketing, Ucla, Anderson School Of Management -
Ba, Economics, Stanford University
Frequently Asked Questions about Susan Irish
What company does Susan Irish work for?
Susan Irish works for Intuit
What is Susan Irish's role at the current company?
Susan Irish's current role is Intuit Sr Marketing Manager - data driven CQ5 producer, focus on conversion/engagement/retention, SaaS, direct response.
What is Susan Irish's email address?
Susan Irish's email address is su****@****ail.com
What is Susan Irish's direct phone number?
Susan Irish's direct phone number is +185852*****
What schools did Susan Irish attend?
Susan Irish attended Mba, Marketing, Ucla, Anderson School Of Management, Ba, Economics, Stanford University.
What are some of Susan Irish's interests?
Susan Irish has interest in Science And Technology, Children, Arts And Culture, Health.
What skills is Susan Irish known for?
Susan Irish has skills like Lead Generation, Analytics, Email Marketing, Digital Marketing, Product Marketing, Go To Market Strategy, Direct Marketing, Cross Functional Team Leadership, Demand Generation, Segmentation, Saas, B2b Marketing.
Who are Susan Irish's colleagues?
Susan Irish's colleagues are Arjun Dass, Prashant Gusain, Thomas Horton, Ludovica Morra, Sujay Sundaram, Judy Carlson, Gomathy N..
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