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A proven detailed leader with a natural talent for aligning strategies and objectives with business development, and operations management paradigms to achieve maximum operational impacts with minimum resource expenditures, fundraising, membership and sponsorships, creative briefs, management development, and project management. Utilizing and understanding KPIs (key performance indicators) in various formats to maximize production and revenue.Send me a message and let's connect.
Freelance
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Global Events SpecialistFreelance May 2020 - PresentLightsey Event SolutionsMeetings & Incentives WorldwideOpus AgencyStrategic Incentive SolutionsTotal Event ResourcesPre-planning, Contract Negotiations, Logistics, Staff Coordination, On-Site registration, Exhibitor Sales & Liason, VIP coordination, Attendee assistance
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Managing DirectorAndromeda Group Oct 2013 - PresentPresented to C-level executives, consulted on marketing initiatives, desired approach, destinations-including hotels, and activities. Created sponsorship drives and fundraising, which increased visibility. Utilized various CRM platforms as per clients' requests. Recruited and managed staff including volunteers as were required within projects, created, and maintained a registration platform that clients’ attendees utilized. Clients were in the finance, retail, real estate, and automotive industries. Consulted for an international resort ownership group.• Development of clients increased by 78%• Delivered savings on average of $125,000.00-$250,000.00 per client• Created marketing and registration initiatives that increased participation by 43%• Created budgets with contingencies and willing to reconfigure when needed• Negotiated with various vendors simultaneously• Operated programs in over 40 countries, including attendee registration, payments, transportation, accommodations, activities, banquet meals with presentations, entertainment, attendee gifts
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Taskforce Senior Sales ManagerSanta Monica Proper Hotel Sep 2024 - Nov 2024 -
Taskforce-Destination Sales ExecutiveTravel Costa Mesa Jun 2024 - Nov 2024Costa Mesa, California, UsEnsuring all leads via direct or Cvent are assigned and responded to by the partners. Solicit potential clients.Implemented an alignment with a Hospitality Solutions Company for more exposure. Platforms; IDSS, Cvent, Microsoft -
Taskforce Director Of Sales & MarketingDoubletree By Hilton May 2024 - Jun 2024Mclean, Va, UsDeveloping promotions to increase transient businessDeveloping added features for guests' experiencesEnsured sales managers were increasing revenue via all avenues -
Taskforce Senior Sales ManagerTerranea Resort Feb 2024 - Apr 2024Rancho Palos Verdes, Ca, UsFocused on capturing the California market. The goal is to drive business development and secure contracts for the property, blending on-site and remote work. The role entails conducting negotiations, delivering presentations, and overseeing site inspections. Salesforce/Delphi, Cvent and Knowland platforms utilized.-Resurrected a $1.1 million canceled group to new dates-Contracted $2.3 million -
Senior Citywide & In House Sales ManagerMargaritaville Hotel San Diego Gaslamp Quarter Oct 2023 - Jan 2024San Diego, California, UsAddressed all citywide inquiries from SDTA, with a focus on securing additional room blocks for any citywide event choosing San Diego. The optimal timeframe for this effort was 8-18 months before the event materialized. Engage in contract negotiations, incorporating detailed clauses. Initiated and coordinated the PCMA 2024 event hosted at the hotel. Orchestrated a local postcard mailing campaign to boost foot traffic to both Food & Beverage outlets and accommodation within the hotel. Salesforce/Delphi, Cvent and Simpleview platforms were utilized. -
National Sales ManagerEshow Event Management Solutions Oct 2022 - Jul 2023South Barrington, Il, UsBusiness development, assisting clients in United States and Canada with registration, badge printing, housing management, tradeshow management, virtual event management, meeting event management (BEOs)Let eSHOW be a part of your team! -
Regional Director Of Sales-5 States RemotePalace Resorts Jul 2018 - Sep 2019Mérida, Quintana Roo, Mx10 resorts with over 5000 guest rooms and over 1,000,000k meeting space accompanied by an all-inclusive concept.Eight 4 Diamond and 2 Five Diamond properties located throughout Mexico and the CaribbeanGroups up to 2000 peak room nightsBrought 25% former clients back to the table to sign contractsPresentationsMarket ResearchMeetings, Incentives, Congresses and Exhibitions -
Recruitment ManagerWorld Wide Events Feb 2018 - Apr 2018Researched, contacted and qualified Meeting Industry Professionals (buyers) in North America to the event in Montreal CanadaCollaborated with Quebec City Tourism to create a post-familiarization trip for qualified MICE buyers -
Regional Director Of Sales-14 States RemotePalace Resorts Jul 2012 - Oct 2013Mérida, Quintana Roo, MxClosed $1.2 million in first 90 daysRe-engaged clientsMeetings, Incentives, Congresses and Exhibitions
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Regional Director Of Sales-14 States RemotePalace Resorts Nov 2007 - Mar 2011Mérida, Quintana Roo, MxClosed over $3 million every yearConsulted on Split Rate conceptCollaborated with clients on creativity to increase attendance Created new creative concepts Market Research for New ClientsMeetings, Incentives, Congresses and Exhibitions
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Director Of Sales-14 States RemoteFort Worth Convention & Visitors Bureau Nov 2005 - Jul 2007Fort Worth, Texas, UsMeetings, Incentives, Congresses and ExhibitionsIncreased visibility throughout the assigned territoryPromoted convention center usage, new Omni hotel, existing hotels and event venuesIncreased sales by 85% -
Regional Sales Manager-14 States RemoteVail Resorts Meetings Nov 2001 - Jun 2004Broomfield, Colorado, UsRepresented Vail, Beaver Creek, Breckenridge and Keystone to the Meetings, Incentives, Congresses and ExhibitionsIncreased visibility by 75%Increased sales by 65%
Susan Avery Skills
Susan Avery Education Details
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Queen'S UniversityBachelor'S Degree -
St. Lawrence CollegeAnd Applied Communication
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Algonquin College International Education CentreTourism And Travel Services Marketing Operations
Frequently Asked Questions about Susan Avery
What company does Susan Avery work for?
Susan Avery works for Freelance
What is Susan Avery's role at the current company?
Susan Avery's current role is Analytical | Sales Leader | Creative | Event Management | International Negotiator | Contract Specialist | Budgets | Logistic Management |.
What is Susan Avery's email address?
Susan Avery's email address is sa****@****ent.com
What is Susan Avery's direct phone number?
Susan Avery's direct phone number is +163030*****
What schools did Susan Avery attend?
Susan Avery attended Queen's University, St. Lawrence College, Algonquin College International Education Centre.
What are some of Susan Avery's interests?
Susan Avery has interest in Networking, Children, Gardening, Politics, Environment, Education, Horse Ownership, Reading, Animal Welfare, Personal Travel.
What skills is Susan Avery known for?
Susan Avery has skills like Hotel/resort Sales, Contract Negotiation, Marketing Communications, Incentive Programs, Marketing Strategy, Tourism, Meeting Planning, Sales, New Business Development, Event Management, Hospitality Industry, Trade Shows.
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