Susan Baxter

Susan Baxter Email and Phone Number

SIR | IPSOS | P&G @ Insights to Outcomes, LLC
richmond, virginia, united states
Susan Baxter's Location
Richmond, Virginia, United States, United States
Susan Baxter's Contact Details
About Susan Baxter

Agile, results-oriented Senior-Level Strategy and Marketing Professional with a proven track record for building business and optimizing operations in for-profit and not-for-profit organizations. Accomplished leader with deep understanding of the healthcare industry (payers, providers and patients/consumers) and consumer packaged goods (CPG) industry who analyzes data to forecast consumer/customer needs/trends, integrates knowledge, thinks strategically, develops a compelling vision/plan and acts decisively to drive business and deliver client solutions. Key Strengths: Activator, Strategic, Learner, Maximizer, RelatorSpecialties: * Strategy Development and Execution* Executive Management Consultation* Market & Attitudinal Research * Multi-Functional Team Management * B2B/B2C Selling & MarketingPennsylvania State University World Campus: Advisory Board Chamber RVA: Brand and Communications Board

Susan Baxter's Current Company Details
Insights to Outcomes, LLC

Insights To Outcomes, Llc

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SIR | IPSOS | P&G
richmond, virginia, united states
Website:
sirresearch.com
Employees:
58
Susan Baxter Work Experience Details
  • Insights To Outcomes, Llc
    Insights To Outcomes, Llc
  • Sir
    Managing Partner
    Sir 2013 - Present
    Richmond, Va
    SIR is a new kind of strategic management consultancy, one that’s designed and staffed to meet the needs of organizations today—strategic, seasoned, data-driven, nimble, creative, and results-oriented. Our senior-level research, strategy, marketing, and communications professionals develop and deliver ideas that transform the future for organizations and communities.
  • Insights To Outcomes, Llc
    Principal/Owner
    Insights To Outcomes, Llc 2009 - Present
    Deliver business development solutions leveraging expertise in strategic planning, market research, marketing, and sales within the for-profit and not-for-profit business sectors.
  • Ipsos
    Vice President-Health
    Ipsos 2011 - 2013
    Led a team of market research professionals to design and execute studies, analyzed results and provided strategic insight and guidance to clients in the pharmaceutical, biotech, and health insurance industries.
  • Procter & Gamble
    Sr. Acct. Exec-Healthcare Consumer Institute
    Procter & Gamble 2005 - 2009
    Analyzed trends in healthcare and consumer attitudes and behavior as part of P&G’s innovation center. Provided strategic planning, market research and marketing consultation to create and commercialize solutions for national healthcare clients. Explored and developed unchartered business channels for P&G brands.
  • Procter & Gamble
    Sr. Marketer-Healthcare Consumer Institute
    Procter & Gamble 2003 - 2005
    Conducted consumer research, developed programs and solutions for top-tier customers increasing access and advocacy with key decision makers to drive Rx sales.
  • Procter & Gamble
    Pharmaceutical Operations Manager
    Procter & Gamble 1999 - 2003
    Led a field-based multi-functional 13-person pharmaceutical sales team in the Mid-Atlantic Region. Analyzed market trends and influences, developed strategic business plans involving physician/pharmacist selling and managed care programs, managed promotional budget, and developed and executed sales training.
  • Procter & Gamble
    Consumer Account Executive
    Procter & Gamble 1997 - 1999
    Created a competitive business advantage for Pringles, Folgers, Crisco, Jif, and Sunny Delight brands with wholesalers and retailers leveraging category management and merchandising consistently exceeding objectives
  • Procter & Gamble
    Patient Care Manager
    Procter & Gamble 1994 - 1997
    Responsible for product sales strategy, contract negotiations, and distribution of Pampers and Attends brands in acute and long-term care healthcare facilities, medical supply wholesalers and Group Purchasing Organizations.
  • U.S. Foodservice
    Healthcare Marketing Specialist
    U.S. Foodservice 1991 - 1993
    Negotiated contracts with manufacturers and determined clinical product assortment for foodservice wholesaler.
  • North American Laboratory Company
    Sales Representative
    North American Laboratory Company 1989 - 1991
    Established new product distribution network in Mid-Atlantic region for start-up therapeutic food company.

Susan Baxter Skills

Strategy Market Research Cross Functional Team Leadership Leadership Strategic Planning Marketing Marketing Research Management Public Speaking Product Development Customer Insight Marketing Strategy Start Ups Competitive Analysis Sales Business Development Pharmaceutical Industry Sales Operations Business Planning Selling Healthcare Analysis Product Launch Business Strategy Focus Groups Contract Negotiation Managed Care Marketing Management Market Planning Analytics Segmentation Product Marketing Positioning P&l Management Competitive Intelligence Brand Development Budgets Program Management Retail Market Analysis Fmcg Consumer Products Brand Management Product Innovation Brand Equity Consumer Behaviour Strategic Thinking Quantitative Research Registered Dietitian Brand Architecture

Susan Baxter Education Details

Frequently Asked Questions about Susan Baxter

What company does Susan Baxter work for?

Susan Baxter works for Insights To Outcomes, Llc

What is Susan Baxter's role at the current company?

Susan Baxter's current role is SIR | IPSOS | P&G.

What is Susan Baxter's email address?

Susan Baxter's email address is sb****@****orp.com

What is Susan Baxter's direct phone number?

Susan Baxter's direct phone number is +180434*****

What schools did Susan Baxter attend?

Susan Baxter attended University Of Richmond, Penn State University, James Madison University, Registered Dietitian.

What skills is Susan Baxter known for?

Susan Baxter has skills like Strategy, Market Research, Cross Functional Team Leadership, Leadership, Strategic Planning, Marketing, Marketing Research, Management, Public Speaking, Product Development, Customer Insight, Marketing Strategy.

Who are Susan Baxter's colleagues?

Susan Baxter's colleagues are Monkoklia Bobole, Andrew Ellis Bates, Cyrus Shaikh, Deepak Kurrey, Alan Can, Bi Guessan Fulgence Kouame, Ried Watkins.

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