Susan Hoffmann Email & Phone Number

Internal communications leader supporting strategic business objectives. • Act as trusted partner and advisor for executives around internal and external messaging. • Brand ambassador, building community around team engagement vehicles. • Facilitate employee engagement DEI activities; build awareness of company ESG efforts. • Expert skills: Zoom, Slack, G-Suite/Office 365 (Word/Excel/PowerPoint), Adobe Creative Cloud/Premier/Photoshop, Staffbase/Bananatag, MS Teams/Sharepoint, Asana, Confluence/Jira and even a bit of HTML. Contracts include Logitech, GIA, assorted political campaigns.

Austin, Texas, Us

Internal communications focused, brand champion, responsible for messaging and content creation around Oracle Applications Labs (OAL), the 1,600+ member group integral to the move of Oracle’s internal business functions to the cloud (from ERP to Supply Chain).

Austin, Texas, Us

Established role of internal communications manager for what was initially a 700+ person applications development group. • Championed executive messaging, change management communications to internal audience as group grew to than 1,200+ global employees. • Established and managed One Million by One Million intrapreneur program within Oracle.

Austin, Texas, Us

Articulated the Oracle Applications Labs (OAL) business value story to customers, via white papers and other collateral, while also supporting executive communications around the Sun Microsystems acquisition.

Emphasis on branding, strategic messaging development, marketing campaign creation and implementation. Played a significant role in implementing high-level messaging through strategic placement, participation in events (trade shows, industry gatherings), and public speaking engagements with senior executives. Led diverse projects encompassing marketing initiatives, from event coordination and website design to collateral creation, video production, and comprehensive public relations efforts including media outreach and strategic communication activities.Clients included but were not limited to:- Red Boy Pizza Franchising Corporation (corporate communications, franchise communications, media outreach/social media)- SkinCare Fundamentals (social media presence management)- Zemanek Productions (social media presence management) - Aspera, Inc. (media outreach, messaging development)- Cohn & Wolfe Public Relations (account supervisor, Hewlett Packard Technology Services account)- March of Dimes, California Chapter (marketing programs project management, branding and messaging, media outreach and event media relations) - Allison & Partners Public Relations (speaking opportunities, editorial calendar research and placement)- Fred Martin, Artist (event planning, event publicity)- Edit One Productions (production assistant/Catholic Healthcare West videos)- Novadigm (customer relations, customer leverage)- Knowledge Networks (competitive analysis, press briefings)- General Lasertronics Corporation

Account lead responsible for guiding collaborative efforts in developing a compelling strategic plan and messaging development. Resulting tactical activities effectively supported sales development efforts while also securing press for clients such as Saba, Knowledge Networks and BlueLine Online and Novadigm.

Established British software firm's U.S. offices. Developed direct U.S. sales channels and initiated sales lead tracking and follow-up process, resulting in a 40% increase in domestic sales. Key point of contact for all U.S. sales.

Directed marketing and membership strategy for 7,000+ member non-profit computer trade association. Increased membership an average of 21% each year through targeted marketing efforts and increased benefit offerings.