Susan Mcfarlane (She / Her) Email and Phone Number
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An experienced communications professional with twenty years' experience. An accomplished manager and team leader, I have successfully marketed both products and services in the private and public sectors for the organisations I have worked for, and jointly with others to achieve mutual gain. I have worked both in the UK and internationally.Specialties: Strategic marketing and communications including, communications strategies, tactical campaign plans, business development, relationship management, event planning and management, internal communications including change management, brand strategy and development, team leadership and management, social media, digital communications, and communications support using full online and offline marketing and PR mix.
Aptia Group
View- Website:
- aptia-group.com
- Employees:
- 1955
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Uk Marketing LeadAptia GroupGlasgow, Glasgow City, United Kingdom -
Head Of Marketing, Communications And Business Development3173 Jan 2014 - PresentGlasgow, United KingdomMarketing a group of businesses (3173 Limited) related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from remotely, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing… Show more Marketing a group of businesses (3173 Limited) related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from remotely, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business development and communications strategy.Commercial development - Leading the BD team, ensuring close management of the business development pipeline from initial appointment generation to client take on.Client relationships - Working closely with our trustees and quality team to collect pitch and client feedback to help maintain and improve the quality of our services.Supplier management - Working closely with marketing and communications suppliers.Team management - Leading a team of ten communications, marketing and business development professionals.Budget management - I plan, manage and report to Board on the marketing budget.Event planning and management - I oversee a busy annual event schedule.Digital presence - Responsible for three websites and associated social media, online advertising and email marketing.Marketing campaigns and collateral - Coordination of planning, development and execution of sales and marketing campaigns for the sale of our group’s services.Internal communications - Collaboration with our HR team to plan and develop our internal brand. Show less -
Non Executive DirectorLiving Streets Jan 2020 - PresentThe national charity for everyday walking. I chair the Living Streets Services Board, helping to develop commercial opportunities for the commercial arm of the charity, to help fund its work to promote everyday walking and active travel. -
Head Of Marketing, Communications And Business DevelopmentDalriada Trustees Limited Jan 2014 - PresentGlasgow, United KingdomMarketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business… Show more Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business development and communications strategy.Commercial development - Leading the BD team, ensuring close management of the business development pipeline from initial appointment generation to client take on.Client relationships - Working closely with our trustees and quality team to collect pitch and client feedback to help maintain and improve the quality of our services.Supplier management - Working closely with marketing and communications suppliers.Team management - Leading a team of ten communications, marketing and business development professionals.Budget management - I plan, manage and report to Board on the marketing budget.Event planning and management - I oversee a busy annual event schedule.Digital presence - Responsible for three websites and associated social media, online advertising and email marketing.Marketing campaigns and collateral - Coordination of planning, development and execution of sales and marketing campaigns for the sale of our group’s services.Internal communications - Collaboration with our HR team to plan and develop our internal brand. Show less -
Head Of Marketing, Communications And Business DevelopmentMantle Services Jan 2014 - PresentGlasgow, United KingdomMarketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business… Show more Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business development and communications strategy.Commercial development - Leading the BD team, ensuring close management of the business development pipeline from initial appointment generation to client take on.Client relationships - Working closely with our consultants, developers and quality team to collect pitch and client feedback to help maintain and improve the quality of our services.Supplier management - Working closely with marketing and communications suppliers.Team management - Leading a team of ten communications, marketing and business development professionals.Budget management - I plan, manage and report to Board on the marketing budget.Event planning and management - I oversee a busy annual event schedule.Digital presence - Responsible for three websites and associated social media, online advertising and email marketing.Marketing campaigns and collateral - Coordination of planning, development and execution of sales and marketing campaigns for the sale of our group’s services.Internal communications - Collaboration with our HR team to plan and develop our internal brand. Show less -
Head Of Marketing, Communications And Business DevelopmentSpence & Partners Limited Jan 2014 - PresentLondon, United KingdomMarketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business… Show more Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business development and communications strategy.Commercial development - Leading the BD team, ensuring close management of the business development pipeline from initial appointment generation to client take on.Client relationships - Working closely with our consultants, actuaries, investment professionals and quality team to collect pitch and client feedback to help maintain and improve the quality of our services.Supplier management - Working closely with marketing and communications suppliers.Team management - Leading a team of ten communications, marketing and business development professionals.Budget management - I plan, manage and report to Board on the marketing budget.Event planning and management - I oversee a busy annual event schedule.Digital presence - Responsible for three websites and associated social media, online advertising and email marketing.Marketing campaigns and collateral - Coordination of planning, development and execution of sales and marketing campaigns for the sale of our group’s services.Internal communications - Collaboration with our HR team to plan and develop our internal brand. Show less -
CommunicatorRobotguide Jun 2013 - Oct 2014London, United KingdomCo-founder. Content writing, marketing and communicating for a website that is a guide to personal robots featuring the latest personal robot news and robot crowdfunding stories. -
Marketing ManagerMoore Stephens Cis Jan 2012 - Dec 2013Moscow, Russian FederationMarketing the business of accounting and financial consulting firm Moore Stephens CIS across seven offices in the Russian Federation, Ukraine and UK (London).Responsibilities included:Strategic marketing planningTeam managementBusiness developmentBid / tender managementDevelopment of key client relationship management process for the businessDevelopment and implementation of CRM database for the businessBrand developmentEvent planning and management… Show more Marketing the business of accounting and financial consulting firm Moore Stephens CIS across seven offices in the Russian Federation, Ukraine and UK (London).Responsibilities included:Strategic marketing planningTeam managementBusiness developmentBid / tender managementDevelopment of key client relationship management process for the businessDevelopment and implementation of CRM database for the businessBrand developmentEvent planning and management Social media developmentWebsite managementOnline advertisingInternet and email campaign planning and implementation Show less -
Marketing & Pr ConsultantMike Mcfarlane Landscape Photography Jun 2002 - Jul 2012Responsibilities included the marketing of a photography business, including public relations, advertising, event planning, website development, strategic brand management and relationship marketing. This resulted in healthy regional and national recognition and a page one position on Google search rankings.
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Corporate Marketing ManagerOne North East Regional Development Agency Nov 2004 - Dec 2011Newcastle Upon Tyne, United KingdomThis role ensured communication about the work of One North East regionally, nationally and internationally and also internally to Agency staff by managing a team of twelve communications professionals. Responsibilities included strategic communications marketing planning to deliver effective promotion of the agency's work, stakeholder management (including responsibility for the management and development of the agency's CRM database) and managing an annual budget of £1.25m. This was… Show more This role ensured communication about the work of One North East regionally, nationally and internationally and also internally to Agency staff by managing a team of twelve communications professionals. Responsibilities included strategic communications marketing planning to deliver effective promotion of the agency's work, stakeholder management (including responsibility for the management and development of the agency's CRM database) and managing an annual budget of £1.25m. This was achieved using a variety of channels including advertising, sponsorship, film, emarketing & social media, printed materials, the media, events and negotiating and delivering partnership campaigns. Strategic and planned development of the Agency's brand, recruitment and development and management of a panel of communications suppliers. Staff communication, particularly focused on organisational change. During my time at the Agency, stakeholders' satisfaction levels with the Agency improved, with 89% fairly or very satisfied in 2008, up from 70% in 2005. In 2008, 92% of stakeholders would speak positively about the Agency (up from 79% in 2005). Those who 'knew a great deal about the agency' increased from 39% in 2005 to 47% in 2008. Show less -
Marketing Team LeaderSouth Tyneside Council Jul 2003 - Nov 2004This role is responsible for delivering corporate marketing functions across the Council. I managed a team of three to achieve this. This included campaigns directed at residents of the borough to encourage them to engage with the council or change their behaviour in some way. This was delivered using a number of communications channels - through direct public consultation at events, using the Council's quarterly magazine "OnView" (for which she held overall editorial control), using… Show more This role is responsible for delivering corporate marketing functions across the Council. I managed a team of three to achieve this. This included campaigns directed at residents of the borough to encourage them to engage with the council or change their behaviour in some way. This was delivered using a number of communications channels - through direct public consultation at events, using the Council's quarterly magazine "OnView" (for which she held overall editorial control), using e-communications and printed material. The role involved liaison with staff right across the Council, and responsibility for internal communications with the Council's 8000 staff through its intranet and bimonthly staff newsletter. Show less -
Marketing ManagerEast Midlands Development Agency Apr 2001 - Jul 2003Responsibilities including marketing the work of the largest team in the agency, that had most day to day contact with businesses in the region. This comprised; marketing planning, managing a budget, writing copy for print in brochures and press releases. Event management and co-ordination. Creation of printed material for internal and external consumption. Press liaison, particularly with the business press regionally and nationally, planning and editing of agency newsletter. Development… Show more Responsibilities including marketing the work of the largest team in the agency, that had most day to day contact with businesses in the region. This comprised; marketing planning, managing a budget, writing copy for print in brochures and press releases. Event management and co-ordination. Creation of printed material for internal and external consumption. Press liaison, particularly with the business press regionally and nationally, planning and editing of agency newsletter. Development of e-communications. Creating briefs, setting budgets and working closely with designers, printers, advertising agencies and consultancy firms. Working with internal and external partners to deliver joint marketing initiatives. Show less -
Marketing OfficerEast Midlands Development Agency Aug 2000 - Apr 2001Responsibilities included the redevelopment and maintenance of the Agency's intranet, production of the Agency's newsletter, corporate databases and other corporate marketing functions. -
Marketing ExecutiveCrone Corkill Ltd Sep 1999 - Jul 2000Crone Corkill is a busy London recruitment consultancy comprising eight teams and four offices. Responsibilities included; managing weekly advertising, creation of newsletters and printed material for both candidates and clients, maintenance of company website, direct mail, collation and production of market review, collation and production of quarterly advertising report, dealing with printers, advertising agency and press, event planning and delivery.
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Marketing ExecutiveCmp Media (Uk) Ltd Jan 1999 - Aug 1999For this role responsibilities included the management of market research for clients from conception of study to presentation of results. Other responsibilities included event planning, direct mail, media monitoring services, event contra deals, management of merchandising products, dealing with design and print agencies, attending exhibitions.
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Personal Assistant To Group Publishing DirectorCmp Media (Uk) Ltd Jul 1998 - Jan 1999Responsibilities included scheduling, event planning, database management and presentation work.
Susan Mcfarlane (She / Her) Skills
Susan Mcfarlane (She / Her) Education Details
-
International Relations With Russian -
Advanced Certificate In Marketing
Frequently Asked Questions about Susan Mcfarlane (She / Her)
What company does Susan Mcfarlane (She / Her) work for?
Susan Mcfarlane (She / Her) works for Aptia Group
What is Susan Mcfarlane (She / Her)'s role at the current company?
Susan Mcfarlane (She / Her)'s current role is UK Marketing Lead.
What is Susan Mcfarlane (She / Her)'s email address?
Susan Mcfarlane (She / Her)'s email address is su****@****s.co.uk
What is Susan Mcfarlane (She / Her)'s direct phone number?
Susan Mcfarlane (She / Her)'s direct phone number is 028 9041*****
What schools did Susan Mcfarlane (She / Her) attend?
Susan Mcfarlane (She / Her) attended University Of St. Andrews, Odessa National 'i.i. Mecnikov' University, Chartered Institute Of Marketing.
What are some of Susan Mcfarlane (She / Her)'s interests?
Susan Mcfarlane (She / Her) has interest in Robotics, New Technology, Current Affairs, Cooking, Leatherwork, Cycling, Russia, Embroidery, Online Learning With Moocs, Walking.
What skills is Susan Mcfarlane (She / Her) known for?
Susan Mcfarlane (She / Her) has skills like Digital Marketing, Internal Communications, Email Marketing, Event Management, Public Relations, Strategy, Strategic Communications, Marketing Communications, Social Media, Marketing Strategy, Brand Development, Marketing.
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