Susan Mcfarlane (She / Her) Email & Phone Number

Glasgow, Glasgow City, United Kingdom

Glasgow, United Kingdom

Marketing a group of businesses (3173 Limited) related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from remotely, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing… Show more Marketing a group of businesses (3173 Limited) related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from remotely, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business development and communications strategy.Commercial development - Leading the BD team, ensuring close management of the business development pipeline from initial appointment generation to client take on.Client relationships - Working closely with our trustees and quality team to collect pitch and client feedback to help maintain and improve the quality of our services.Supplier management - Working closely with marketing and communications suppliers.Team management - Leading a team of ten communications, marketing and business development professionals.Budget management - I plan, manage and report to Board on the marketing budget.Event planning and management - I oversee a busy annual event schedule.Digital presence - Responsible for three websites and associated social media, online advertising and email marketing.Marketing campaigns and collateral - Coordination of planning, development and execution of sales and marketing campaigns for the sale of our group’s services.Internal communications - Collaboration with our HR team to plan and develop our internal brand. Show less

The national charity for everyday walking. I chair the Living Streets Services Board, helping to develop commercial opportunities for the commercial arm of the charity, to help fund its work to promote everyday walking and active travel.

Glasgow, United Kingdom

Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business… Show more Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business development and communications strategy.Commercial development - Leading the BD team, ensuring close management of the business development pipeline from initial appointment generation to client take on.Client relationships - Working closely with our trustees and quality team to collect pitch and client feedback to help maintain and improve the quality of our services.Supplier management - Working closely with marketing and communications suppliers.Team management - Leading a team of ten communications, marketing and business development professionals.Budget management - I plan, manage and report to Board on the marketing budget.Event planning and management - I oversee a busy annual event schedule.Digital presence - Responsible for three websites and associated social media, online advertising and email marketing.Marketing campaigns and collateral - Coordination of planning, development and execution of sales and marketing campaigns for the sale of our group’s services.Internal communications - Collaboration with our HR team to plan and develop our internal brand. Show less

Glasgow, United Kingdom

Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business… Show more Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business development and communications strategy.Commercial development - Leading the BD team, ensuring close management of the business development pipeline from initial appointment generation to client take on.Client relationships - Working closely with our consultants, developers and quality team to collect pitch and client feedback to help maintain and improve the quality of our services.Supplier management - Working closely with marketing and communications suppliers.Team management - Leading a team of ten communications, marketing and business development professionals.Budget management - I plan, manage and report to Board on the marketing budget.Event planning and management - I oversee a busy annual event schedule.Digital presence - Responsible for three websites and associated social media, online advertising and email marketing.Marketing campaigns and collateral - Coordination of planning, development and execution of sales and marketing campaigns for the sale of our group’s services.Internal communications - Collaboration with our HR team to plan and develop our internal brand. Show less

London, United Kingdom

Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business… Show more Marketing a group of businesses related to the pensions industry including Spence & Partners, Dalriada Trustees Limited and Mantle Services Limited.Leading a team of ten marketing and business development professionals. Working from Glasgow office, with offices in Belfast, Birmingham, Bristol, Glasgow, Leeds, London and Manchester.Key Responsibilities:-Strategic planning - Working with the executive team for each business and at group level to guide marketing, business development and communications strategy.Commercial development - Leading the BD team, ensuring close management of the business development pipeline from initial appointment generation to client take on.Client relationships - Working closely with our consultants, actuaries, investment professionals and quality team to collect pitch and client feedback to help maintain and improve the quality of our services.Supplier management - Working closely with marketing and communications suppliers.Team management - Leading a team of ten communications, marketing and business development professionals.Budget management - I plan, manage and report to Board on the marketing budget.Event planning and management - I oversee a busy annual event schedule.Digital presence - Responsible for three websites and associated social media, online advertising and email marketing.Marketing campaigns and collateral - Coordination of planning, development and execution of sales and marketing campaigns for the sale of our group’s services.Internal communications - Collaboration with our HR team to plan and develop our internal brand. Show less

London, United Kingdom

Co-founder. Content writing, marketing and communicating for a website that is a guide to personal robots featuring the latest personal robot news and robot crowdfunding stories.

Moscow, Russian Federation

Marketing the business of accounting and financial consulting firm Moore Stephens CIS across seven offices in the Russian Federation, Ukraine and UK (London).Responsibilities included:Strategic marketing planningTeam managementBusiness developmentBid / tender managementDevelopment of key client relationship management process for the businessDevelopment and implementation of CRM database for the businessBrand developmentEvent planning and management… Show more Marketing the business of accounting and financial consulting firm Moore Stephens CIS across seven offices in the Russian Federation, Ukraine and UK (London).Responsibilities included:Strategic marketing planningTeam managementBusiness developmentBid / tender managementDevelopment of key client relationship management process for the businessDevelopment and implementation of CRM database for the businessBrand developmentEvent planning and management Social media developmentWebsite managementOnline advertisingInternet and email campaign planning and implementation Show less

Responsibilities included the marketing of a photography business, including public relations, advertising, event planning, website development, strategic brand management and relationship marketing. This resulted in healthy regional and national recognition and a page one position on Google search rankings.

Newcastle Upon Tyne, United Kingdom

This role ensured communication about the work of One North East regionally, nationally and internationally and also internally to Agency staff by managing a team of twelve communications professionals. Responsibilities included strategic communications marketing planning to deliver effective promotion of the agency's work, stakeholder management (including responsibility for the management and development of the agency's CRM database) and managing an annual budget of £1.25m. This was… Show more This role ensured communication about the work of One North East regionally, nationally and internationally and also internally to Agency staff by managing a team of twelve communications professionals. Responsibilities included strategic communications marketing planning to deliver effective promotion of the agency's work, stakeholder management (including responsibility for the management and development of the agency's CRM database) and managing an annual budget of £1.25m. This was achieved using a variety of channels including advertising, sponsorship, film, emarketing & social media, printed materials, the media, events and negotiating and delivering partnership campaigns. Strategic and planned development of the Agency's brand, recruitment and development and management of a panel of communications suppliers. Staff communication, particularly focused on organisational change. During my time at the Agency, stakeholders' satisfaction levels with the Agency improved, with 89% fairly or very satisfied in 2008, up from 70% in 2005. In 2008, 92% of stakeholders would speak positively about the Agency (up from 79% in 2005). Those who 'knew a great deal about the agency' increased from 39% in 2005 to 47% in 2008. Show less

This role is responsible for delivering corporate marketing functions across the Council. I managed a team of three to achieve this. This included campaigns directed at residents of the borough to encourage them to engage with the council or change their behaviour in some way. This was delivered using a number of communications channels - through direct public consultation at events, using the Council's quarterly magazine "OnView" (for which she held overall editorial control), using… Show more This role is responsible for delivering corporate marketing functions across the Council. I managed a team of three to achieve this. This included campaigns directed at residents of the borough to encourage them to engage with the council or change their behaviour in some way. This was delivered using a number of communications channels - through direct public consultation at events, using the Council's quarterly magazine "OnView" (for which she held overall editorial control), using e-communications and printed material. The role involved liaison with staff right across the Council, and responsibility for internal communications with the Council's 8000 staff through its intranet and bimonthly staff newsletter. Show less

Responsibilities including marketing the work of the largest team in the agency, that had most day to day contact with businesses in the region. This comprised; marketing planning, managing a budget, writing copy for print in brochures and press releases. Event management and co-ordination. Creation of printed material for internal and external consumption. Press liaison, particularly with the business press regionally and nationally, planning and editing of agency newsletter. Development… Show more Responsibilities including marketing the work of the largest team in the agency, that had most day to day contact with businesses in the region. This comprised; marketing planning, managing a budget, writing copy for print in brochures and press releases. Event management and co-ordination. Creation of printed material for internal and external consumption. Press liaison, particularly with the business press regionally and nationally, planning and editing of agency newsletter. Development of e-communications. Creating briefs, setting budgets and working closely with designers, printers, advertising agencies and consultancy firms. Working with internal and external partners to deliver joint marketing initiatives. Show less

Responsibilities included the redevelopment and maintenance of the Agency's intranet, production of the Agency's newsletter, corporate databases and other corporate marketing functions.

Crone Corkill is a busy London recruitment consultancy comprising eight teams and four offices. Responsibilities included; managing weekly advertising, creation of newsletters and printed material for both candidates and clients, maintenance of company website, direct mail, collation and production of market review, collation and production of quarterly advertising report, dealing with printers, advertising agency and press, event planning and delivery.

For this role responsibilities included the management of market research for clients from conception of study to presentation of results. Other responsibilities included event planning, direct mail, media monitoring services, event contra deals, management of merchandising products, dealing with design and print agencies, attending exhibitions.

Responsibilities included scheduling, event planning, database management and presentation work.

Ma Hons (2:1), International Relations With Russian

MA (Hons) International Relations with Russian

Education record

Six month placement studying Russian.

Advanced Certificate In Marketing