Susan Keis Email & Phone Number

• Provided comprehensive Category Management services to the Target Wheels department, including weekly, monthly, and quarterly reporting recaps, category reviews, and competitive insights.
• Executed planogram builds aligning with buyer vision and category strategy for optimal distribution targets.
• Identified white space assortment gaps, evaluated product offers, and recommended promotions to drive sales strategy.
• Delivered timely ad-hoc project analysis as needed.

• Increased recovery of shortage chargebacks by 300% within 1 year.
• Identified, researched, and solved for root cause of primary operational compliance issues, eliminating 60% of charges.
• Managed packaging testing compliance certification with Amazon, reducing charges by 90%.
• Developed monthly eCommerce promotional offers to drive sales and meet inventory goals.
• Analyzed sales and profitability data to identify risk categories and recommend action.

Eden Prairie, Minnesota

• Drove sales and profitability across audio, smart home, wireless, wearables, camera, and music departments for sale via Fingerhut.com and Fingerhut catalogs.
• Curated key assortments for print catalogs in partnership with media teams to optimize sales.
• Negotiated vendor contract terms and secured promotional funding based on sales forecasts, opportunities, and business growth targets.
• Renegotiated vendor partner terms through Chapter 11 bankruptcy resulting in minimal disruption… Show more
• Renegotiated vendor partner terms through Chapter 11 bankruptcy resulting in minimal disruption to assortment availability and subsequent revenue.
• Supported the development of private brand product in support of company initiatives. Analyzed market opportunity to identify ongoing needs and make recommendations to increase future profitability of the category as a.

Minneapolis, Minnesota

• Drove sales and profitability across home décor and textile categories on Bellacor.com via comprehensive management of vendor resources, product assortment, and promotions.
• Negotiated vendor contracts and secured promotional funding based on sales forecasts, opportunities, and business growth targets.
• Coordinated the execution of new brand launches on Bellacor.com, including contract negotiation, product financial analysis, operational set up, and marketing efforts.
• Developed… Show more
• Developed unique product based on sales and trend data to be sold exclusively by Bellacor.com.
• Analyzed the competitive landscape in order to tailor strategies to gain a competitive advantage.

Greater Minneapolis-St. Paul Area

• Managed vendor promotions, contracts, assortments, and relationships for categories across the lighting industry.
• Analyzed industry trends to curate assortments and merchandise product on site.
• Maximized the sale of affinity products by introducing and co-managing the execution of an affinity purchase mini cart upon checkout.
• Contributed to all aspects of creating and executing an owned brand strategy, including curating assortments, securing product, and assisting in… Show more
• Contributed to all aspects of creating and executing an owned brand strategy, including curating assortments, securing product, and assisting in photoshoots.
• Oversaw the onboarding of new vendors based on opportunity to fill assortment gaps. Show less

Minneapolis, MN

• Procured, organized, and edited vendor product data to build out new items for sale on Bellacor.com.
• Facilitated timely, effective, and accurate product data procurement through communication with internal and external teams to ensure an optimal shopping experience.
• Controlled the maintenance of existing data on Bellacor.com, including researching, troubleshooting, documenting, and correcting data errors.
• Identified opportunities for content enhancement and executed… Show more
• Identified opportunities for content enhancement and executed improvements to drive an increase in product sales. Show less