Susan Kendrat work email
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I have never invented anything per se, but I have been told repeatedly that I am a re-inventor. Whether putting a new twist on a positioning statement or my career, I am constantly seeking new ways to improve businesses as well as myself. I have been a brand manager on both established businesses and new products, a consultant, and a business teacher. I love the challenge of unearthing insights hidden in analytics and developing the creative content that will drive conversions. I am a staunch believer that the best ideas emerge from the sparks that fly from the varied experiences and perspectives of a team. Interacting with an energized group of people, dedicated to the same goal, creates the most fun and satisfying work for me.
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Strategic Project LeaderAscend Marketing Mar 2018 - Mar 2019Grapevine, TexasLed multi-functional teams on projects designed to drive customer engagement and brand building for various clients. Developed marketing strategies including segmentation, buyer personas, and positioning. Managed rebranding efforts including projects involving website rebuilds, SEO and digital analytics.
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Business EducatorMendham High School Oct 2012 - Jul 2016Mendham, NjTeacher of International Baccalaureate Business & Management, Marketing, Business Principles, Computer Applications & Financial Literacy ●Extensive experience in interactive lesson planning and curriculum writing utilizing digital learning tools & platforms such as Haiku, Edmodo, Quizlet, WeVideo, Kahoot.it, PearDeck, Survey Monkey, Google Apps and others. ●Updated marketing curriculum incorporating unit focused on Web 2.0 (digital, social, and mobile marketing). Course was approved by Fairleigh Dickinson University for college credit through its Middle College Program. ●Rewrote curriculum for globally recognized International Baccalaureate business class utilizing concept-based learning to help students evaluate course content through six conceptual lenses: change, culture, ethics, globalization, innovation and strategy. -
Business EducatorLivingston High School Sep 2008 - Sep 2012Livingston, Nj●Taught Marketing, Entrepreneurship, Intro to Business and Computer Applications.●Designed new college-level marketing curriculum based on Wiggins’ Understanding By Design framework and Kotler's Principles of Marketing text. Course was approved for college credit in Fairleigh Dickinson University’s Middle College Program. ●Instructed Computer Applications class based on the IC3 Global Standard in which students earn college credit through Fairleigh Dickinson's Middle College program. ●Tripled enrollment in marketing class within one year.
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AssociateTerrell Marketing Group 1996 - 1998Consultancy specializing in brand building, consumer insights, business strategy and new product development. Clients included Pillsbury, Conair, Bissell and Jantzen apparel. ●Conducted business assessments through the analysis of syndicated, qualitative, diary panel and attitude and usage research. ●Recommended new strategic positioning platforms.●Assessed the extendability of client brands into new categories. ●Analyzed research data and recommended repositioning and new product concepts.●Assisted with the organization and implementation of focus groups and brainstorming sessions.
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Brand ManagerAdt Jul 1993 - Sep 1994Parsippany, NjBrand Manager – Responsible for profit and loss management, product technology development and all marketing efforts for $150MM security business.●Led national introduction of new security system targeting high income households.●Created and executed introductory marketing plan with new mix including pricing and media recommendations. First year sales exceeded target by 10%.●Managed trade show programs to support lead generation and educate builders on new security technologies. -
Brand ManagerJames River Corporation Jul 1987 - Jun 1993Norwalk, CtBrand Manager – Responsible for all facets of marketing various consumer paper products including profit and loss management, research/business analysis, positioning, new product development, pricing, advertising (television/print), consumer promotion and packaging. ●Developed concept and positioning for line extension on Northern bathroom tissue ($750M business, #2 share nationally) targeting women 50+.●Used Spectra data to create highly targeted promotional plan for national introduction. Met Year 1 sales objective. ●Developed media, consumer and trade promotion plans for various brands (Brawny®, Northern®, etc.).●Created a unique positioning and promotion plan for each of three different bathroom tissue brands. ●Performed category analyses and recommended product portfolio strategy. ●Led cross functional team to develop marketing strategy and positioning for major new category entry. ●Supervised and trained several brand assistants. -
Account ExecutiveAt&T Jul 1984 - Aug 1985White Plains, NySold telecommunication services to small and medium size businesses.
Susan Kendrat Skills
Susan Kendrat Education Details
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Marketing/International Business -
Digital Media And Marketing Certificate -
Boston College Carroll School Of ManagementMarketing
Frequently Asked Questions about Susan Kendrat
What is Susan Kendrat's role at the current company?
Susan Kendrat's current role is Strategic Marketer.
What is Susan Kendrat's email address?
Susan Kendrat's email address is sm****@****ast.net
What is Susan Kendrat's direct phone number?
Susan Kendrat's direct phone number is +190822*****
What schools did Susan Kendrat attend?
Susan Kendrat attended Nyu Stern School Of Business, Duke University, Boston College Carroll School Of Management.
What skills is Susan Kendrat known for?
Susan Kendrat has skills like Digital Marketing Omca, Social Media, Marketing, Introducing New Products, Leadership, Marketing Communications, Strategy, Public Speaking, Microsoft Office, Teaching, Instructional Design, Staff Development.
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