Susan Kerwin Email & Phone Number

In Nov of 2009, I relocated with my husband to Tucson AZ. as he took a position with Tucson Medical Center as Senior VP and Chief Financial Officer. I was not able to find a marketing position which I really would enjoy as the employment and big city marketing positions were not plentiful.So I went back to school to receive a certification from the National Academy of Sports Medicine in Personal Training.I have always had a passion for fitness.I am enjoying running my own business and making my own schedule. I do miss my passion, the airline industry, and would like to find a position with an airline where I could contract marketing work and or projects in Milwaukee or Denver.

Research, develop, and implement marketing programs designed to maximize supplemental non-passenger revenue. Analyze results against expectations and implement corrective actions to achieve current projections. Implement and activate current sponsorships to maximize value. * Researched, designed and implemented the award winning Midwest Airlines Premier Pet Program. The program tripled forecasted revenue for the first year. At launch, program attracted over $5 million in media and print attention. Second year, designed and launched pets in the cabin. Third year developed and coordinated a pet travel pack to be given to passengers when they fly with their pet. Iams, Fido Friendly Magazine, Foster and Smith Dog Products and Isle of Dogs all provided complimentary dog travel items in exchange for the opportunity to market to our customers traveling with their pets. Revenue currently at $900,000 annually. Recently selected by Animal Planet to appear as the guest host on pet travel. Been featured in over 100 articles written on Midwest, pet travel, and the Midwest Airlines Premier Pet Program. * Build and manage partnerships and sponsorships within the Milwaukee area. Currently manage sponsorships with the Milwaukee Bucks; and Drs. Foster and Smith. * Created, designed and developed sale of Midwest Airlines Signature Cookie Dough for retail sale at Sendiks Markets. Built partnerships with Milwaukee sporting venues to sell our baked Midwest cookies at their venues. Generated over six figures in annual revenue. * Currently administer and manage all programs related to Midwest's marketing efforts in destination markets. * Created Midwest Airlines Ty Beanie Baby. Coordinated sale of the bear retail and wholesale generating an additional $50,000 in supplemental revenue.

Research, develop, and implement marketing programs designed to maximize supplemental non-passenger revenue. Analyze results against expectations and implement corrective actions to achieve current projections. Implement and activate current sponsorships to maximize value. * Researched, designed and implemented the award winning Midwest Airlines Premier Pet Program. The program tripled forecasted revenue for the first year. At launch, program attracted over $5 million in media and print attention. Second year, designed and launched pets in the cabin. Third year developed and coordinated a pet travel pack to be given to passengers when they fly with their pet. Iams, Fido Friendly Magazine, Foster and Smith Dog Products and Isle of Dogs all provided complimentary dog travel items in exchange for the opportunity to market to our customers traveling with their pets. Revenue currently at $900,000 annually. Recently selected by Animal Planet to appear as the guest host on pet travel. Been featured in over 100 articles written on Midwest, pet travel, and the Midwest Airlines Premier Pet Program. * Build and manage partnerships and sponsorships within the Milwaukee area. Currently manage sponsorships with the Milwaukee Bucks; and Drs. Foster and Smith. * Created, designed and developed sale of Midwest Airlines Signature Cookie Dough for retail sale at Sendiks Markets. Built partnerships with Milwaukee sporting venues to sell our baked Midwest cookies at their venues. Generated over six figures in annual revenue. * Currently administer and manage all programs related to Midwest's marketing efforts in destination markets. * Created Midwest Airlines Ty Beanie Baby. Coordinated sale of the bear retail and wholesale generating an additional $50,000 in supplemental revenue.

Complete program management encompassing the marketing of the Midwest Airlines credit card and other special marketing projects as assigned. * Maintain senior level account relationship of multi-million dollar portfolio with Barclays Bank and Midwest Airlines. * Support the efforts of the co-brand credit card marketing with regards to the development, testing, and execution. * Coordinate and implement projects in relation to event marketing, airport signage, marketing campaigns, telemarketing, internet marketing, and script/production timeline review. * Provide reporting to analyze statistics related to account growth, sales volume, acquisition and results. * Maintain and coordinate program calendars for campaigns, events, and scheduled reporting. * Plan, coordinate, and execute high-level event marketing for the credit card and the airline. * Support customer service staff with escalations, incentives, service excellence training, and intradepartmental communications. * Provide support to MasterCard as their liaison to market the portfolio including strategizing and implementing programs, which increase market share.

Complete program management encompassing the marketing of the Midwest Airlines credit card and other special marketing projects as assigned. * Maintain senior level account relationship of multi-million dollar portfolio with Barclays Bank and Midwest Airlines. * Support the efforts of the co-brand credit card marketing with regards to the development, testing, and execution. * Coordinate and implement projects in relation to event marketing, airport signage, marketing campaigns, telemarketing, internet marketing, and script/production timeline review. * Provide reporting to analyze statistics related to account growth, sales volume, acquisition and results. * Maintain and coordinate program calendars for campaigns, events, and scheduled reporting. * Plan, coordinate, and execute high-level event marketing for the credit card and the airline. * Support customer service staff with escalations, incentives, service excellence training, and intradepartmental communications. * Provide support to MasterCard as their liaison to market the portfolio including strategizing and implementing programs, which increase market share.

Responsible for the creation and implementation of work/life products, services and initiatives and the management of larger internal/external corporate events and business programs. Role required extensive planning and coordination with Human Resources, Marketing, Sales Functions, Public Relations, Managers and Executive Management. Associate Services duties included: proposing and presenting new initiatives; vendor selection/negotiation; program design and communication; and daily administration and problem solving. Event planning duties encompassed: theme development; event logistics; budgeting and cost control; promotion; and event oversight and troubleshooting * Developed comprehensive business plan for the creation of the Associate Services business unit, researching projected employee use/preferences and justifying an estimated savings of $750,000 in labor hours. * Prepared an operating budget of $250,000. Managed expenditures and secured additional program savings yielding a 15% surplus. * Recognized by CEO for excellence in event detail and results. Events and educational business programs included: associate/shareholder participation at the Circus Parade Picnic and Badger Homecoming; the national sales conference featuring Richard Petty; a CEO forum on Vietnam; the Strong Advisor Conference for key shareholders; and, the associates' Spring Fling, Fall Kick-Off, Holiday Gathering and other team building programs. * Won favorable publicity for Associate Services leadership, including: Chicago Tribune business page coverage;

Responsible for the creation and implementation of work/life products, services and initiatives and the management of larger internal/external corporate events and business programs. Role required extensive planning and coordination with Human Resources, Marketing, Sales Functions, Public Relations, Managers and Executive Management. Associate Services duties included: proposing and presenting new initiatives; vendor selection/negotiation; program design and communication; and daily administration and problem solving. Event planning duties encompassed: theme development; event logistics; budgeting and cost control; promotion; and event oversight and troubleshooting * Developed comprehensive business plan for the creation of the Associate Services business unit, researching projected employee use/preferences and justifying an estimated savings of $750,000 in labor hours. * Prepared an operating budget of $250,000. Managed expenditures and secured additional program savings yielding a 15% surplus. * Recognized by CEO for excellence in event detail and results. Events and educational business programs included: associate/shareholder participation at the Circus Parade Picnic and Badger Homecoming; the national sales conference featuring Richard Petty; a CEO forum on Vietnam; the Strong Advisor Conference for key shareholders; and, the associates' Spring Fling, Fall Kick-Off, Holiday Gathering and other team building programs. * Won favorable publicity for Associate Services leadership, including: Chicago Tribune business page coverage;

Supported the Director and 15 Managers in the oversight of a 300-person call center. * Designed and instituted the first recognition/reward program and several subsequent initiatives for this department, highlighting customer service excellence. * Created innovative solutions addressing staffing shortages during peak business periods. * Served as "point person" for the short-term relocation of managers to a remote business start-up site and facilitated communications. * Directed the firm's presence at 8 national, financial conferences. Assisted recruiting and career fair coordination.

Supported the Director and 15 Managers in the oversight of a 300-person call center. * Designed and instituted the first recognition/reward program and several subsequent initiatives for this department, highlighting customer service excellence. * Created innovative solutions addressing staffing shortages during peak business periods. * Served as "point person" for the short-term relocation of managers to a remote business start-up site and facilitated communications. * Directed the firm's presence at 8 national, financial conferences. Assisted recruiting and career fair coordination.

Responsible for administrative detail, travel and communications for a leading Portfolio Manager and the 20 member Fixed Income Team.

Responsible for administrative detail, travel and communications for a leading Portfolio Manager and the 20 member Fixed Income Team.

Diverse duties overseeing vendor relationships, processing payables, benefits/payroll administration and balancing various corporate accounts. * Volunteered for several special projects in addition to daily responsibilities: key role in the conversion to a new accounting software system; and completed ahead of deadline, a 1 ½ year research analysis and recovery project, resulting in a $220,000 tax refund. * Reduced office supply costs by $11,000, negotiating improved terms and blanket orders. Pre 1992: 3 years at Associated Bank and 10+ years raising family and a part-time certified fitness instructor.

Diverse duties overseeing vendor relationships, processing payables, benefits/payroll administration and balancing various corporate accounts. * Volunteered for several special projects in addition to daily responsibilities: key role in the conversion to a new accounting software system; and completed ahead of deadline, a 1 ½ year research analysis and recovery project, resulting in a $220,000 tax refund. * Reduced office supply costs by $11,000, negotiating improved terms and blanket orders. Pre 1992: 3 years at Associated Bank and 10+ years raising family and a part-time certified fitness instructor.