Agtonomy is a hybrid autonomy and tele-assist platform for agriculture vehicles. We partner with established equipment manufacturers to transform tractors and agriculture machines into autonomous and remote-controlled equipment that is accessible to local farmers. The Agtonomy platform lowers the cost of repetitive tasks such as mowing, spraying, and precision weeding. Our solution provides expansive capabilities and higher levels of safety over conventional tractors. Our technology is specifically designed for agriculture and land maintenance. It is safe, reliable, powerful, and intuitive.The Agtonomy platform also enables data-driven services that empower local farmers to make continuous improvements while working against tight budgets and seasonal challenges.

Capital Factory is the entrepreneurial center of gravity in Austin, Texas. Located in the middle of downtown, Capital Factory has 50,000 square feet full of startups and entrepreneurs.

Providing marketing strategy, business development and channel strategy services to clients in the consumer, B2B and retail space. Specializes in working with post-revenue startup companies that have completed one or two rounds of funding, but need to develop more consistency, process and data driven decision making in their marketing strategy in order to move to the next level. Clients include Weeva, Curb Energy, TabbedOut, Lyve Minds, Taubman Malls, Microsoft Corporation, Headspring Systems, Jeb Boyt for Austin City Council, Samsung, and Toms Shoes and Eyewear.

Managed the launch of 38 Dell@ retail locations in November, 2011 to drive awareness of Dell products among Apple intenders. Validated the concept, generated incremental funding via external partnerships and expanded to 50 stores within 12 months.

Simultaneously managed the global consumer and small business relationship with Microsoft Corporation, Dell’s largest partnership, while developing new funding streams through partnerships with Canonical/Ubuntu and Google. Managed teams in China, Singapore, Brazil, Canada, France, Germany and Dubai to deliver year-over-year increases in partner funding across Dell’s emerging markets. Transformed the experiential partner team by integrating partners into Dell’s solutions marketing strategy. Delivered millions in incremental partner value in 2011 via non-traditional partnership programming.

Consolidated Dell’s regional marketing model into a global system utilizing a single agency with modular creative assets. Reduced non-working costs by 40% and delivered 3 global campaigns used in over 40 countries.

Managed $500M+ annual marketing budget and grew marketing communications effectiveness an average of 35% annually. Expanded Dell consumer's CRM and digital outreach with the creation of new trigger campaigns and tested innovative digital practices which later were adopted globally. Managed the relationship with our global consumer advertising agency, Mother New York, creating multiple consumer campaigns for print, broadcast, digital and social platforms. Created the award winning "Treats" Campaign which was successfully used in North and South America, India, China and throughout Europe.

Created and led the segmentation marketing team, which developed a global segmentation model utilizing usage, psychographic and customer data, resulting in significant lift in marketing communications effectiveness and a global YOY share gain. Led the initiative to integrate the Alienware brand into the Dell family of products.

Created the global Windows Vista launch strategy across the small business and consumer customer segments. Managed buzz generation using social media and oversaw all launch activities, including keynotes with Bill Gates and Steve Ballmer. Achieved highest launch awareness metric and the largest number of print cover stories globally in the history of Windows.Conceptualized and piloted the “Games for Windows” strategic initiative for games publishers to revitalize the Windows Gaming category. Included the design and launch of the “Windows XP Game Advisor” to help educate consumers on PC gaming and to reduce retail returns. The program received recognition from Bill Gates as a corporate best practice and was adopted within the company across multiple business groups.

Managed business strategy for first party Windows game products, including oversight of all channel and operations relationships, management of the P&L across the platform and participation on the executive committee responsible for evaluating and eliminating development in non-performing teams and genres.

Oversaw the launch of over 30 games for Windows as well as the original Xbox launch including all core product management functions. Launched Zoo Tycoon®, the fastest million unit selling PC game title, spawning a 6 product, multimillion dollar franchise for Microsoft. Launched Encarta Deluxe, Encarta Standard and Encarta Africana products into retail.