Susan K Spaulding Email & Phone Number

United States

I worked with small businesses to multi-national companies at every stage of the business life cycle to help realize real, tangible results.

Kansas City, Missouri Area

Each of us has powerful life stories! Writing your story helps you identify the core values and beliefs that have been foundational to your success. It gives it a voice. It creates connections. It inspires.From taking inventory, choosing a focus, drafting your story for publication, you’ll find support at Narrate Your Story. We are researchers, writers.

Kansas City, Missouri Area

• I work with organizations, business leaders and executive teams to get real, tangible results. It’s a big piece of a much grander puzzle in which I help find the best possible solutions. I do so by leveraging insights.
• Clear guidance and insights for business, brand and personal strategies
• Intensive and introspective work sessions
• Innovative approaches to organizational and individual planningNo matter how critical the challenge a business or individual is facing, I can address it head on through defining a meaningful and differentiating brand.
• Compelling and differentiating brand strategies
• New approaches to market-driven solutions

Kansas City, Missouri Area

The Pert Group is a global research consulting leader that helps companies grow their business and their brands. Our insights and strategy fuel innovation, ensure brand differentiation and direct improved performance and organizational engagement.

Brand and Business insights: brand experience and performance, customers' needs and motivators, segmentationBrand and Business Strategy: brand growth plan, pricing optimization, segment prioritization, market strategies, organizational engagementBrand and Product Innovation: brand equity, brand architecture, brand portfolio optimization, product.

As President of Market Directions, developed a market research business that included consulting, a focus group facility and telephone center.

As Sr. VP, developed and managed Market Directions, which was focused on market research services, and Valentine Radford Direct which included direct marketing services, telemarketing and fulfillment

As Associate Research Director, I facilitated market research design, implementation and collaboration with clients to identify a relevant plan of action for key national accounts.

Ba, Journalism

Ma, Marketing