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Seasoned Sales and Marketing Executive specializing in SaaS, mobile marketing and analytics. Built and led several successful world-class Sales, BD, Marketing teams from the ground up. Demonstrated track record in closing and negotiation of strategic sales and BD deals, with established relationships in key accounts and verticals within Performance, Brands/F500 Enterprise and Agencies. - SaaS, Mobile, Advertising & Marketing Technology, Analytics- Sales & Marketing Leadership - GTM Strategy / Monetization - PR & Integrated Marketing Programs
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Co-FounderSingular Jan 2014 - PresentTel Aviv, IlSingular is the premier Marketing Intelligence Platform. In short, we simplify marketing data. Growth teams from Lyft, Amazon, Airbnb, LinkedIn, Nike, Rovio, Warby Parker, and more choose Singular to unify their siloed data, apply attribution, and expose insights to accelerate growth. With thousands of integrations, we’re the single marketing dashboard your team needs to gain accurate and complete insight into performance. Visit www.singular.net to learn more! -
Svp, Sales & Business DevelopmentOnavo (Acquired By Facebook) Nov 2012 - Nov 2013Palo Alto, Ca, UsOversee all revenue and business development opportunities for Onavo and responsible for building out our business model and GTM strategy for Onavo Insights (B2B mobile analytics division) from the ground up into multi-million dollar SaaS business within the first few months of launch. • Established Onavo Insights as the leader in mobile app measurement within 6 months of launch, with close to zero marketing support. Built entire book of business across various verticals including, Gaming, Social, Travel, Music, Real Estate, eCommerce, Finance (Hedge Funds and VCs) and Agencies.• Built entire Sales, BD and Client Services team from the ground up.• Key leader in defining Onavo’s product roadmap prioritization, global expansion and PR strategy • Oversee relationships with all strategic partners, including resellers and distribution channels. -
Head Of Marketing, North AmericaInmobi Apr 2011 - Oct 2012Singapore, SgOversee all marketing functions for the North America region of the largest independent mobile ad network, including PR, events, lead generation, branding, research and thought leadership.• Oversee the GTM marketing strategy against 4 main audience segments: Advertisers, Agencies, Publishers and Developers.• Successfully supported company’s corporate communication and brand positioning through a massive $200 million Series C funding in addition to two acquisitions• Launched InMobi’s Creative Roadshow spanning across 4 major US cities, responsible for securing speakers from key industry influencers including brands, agencies, reporters and VCs.• Secured PR coverage on CNBC, Bloomberg, AdAge, AdWeek, MediaPost, WSJ, NY Times. -
Vice President Of SalesBooyah Apr 2010 - Jul 2011San Francisco, California, UsOversee entire ad sales team and led the development of our in-game advertising solutions and strategic partnership deals for the fastest growing location-based social game, MyTown and NightClub City. • Built entire book of business from ground up and secured key F500 clients in verticals spanning Entertainment, CPG, Retail, Auto, Consumer Electronics and QSRs. • Led sales development and digital monetization strategy across both our online and mobile products• Manage all deals with strategic partners including ad networks, mediators and reseller partners• Built Sales & BD team from the ground up, led and managed a team of 5, with 3 direct reports.• Represent Booyah in all sales & marketing related industry conferences & speaking engagements -
Vp, West Coast SalesGaia Online Mar 2008 - Apr 2010San Jose, California, UsOversee and lead sponsorship revenue opportunities for the 2nd largest teen social network for the entire West Coast region, across F500 companies in Entertainment, CPG and Auto. • Established relationships with key brands and agencies in Entertainment, Auto, CPG and Retail.• Promoted to Director of Northwest Sales after successfully building out Gaia’s ad sales solutions & team• Promoted to VP, West Coast Sales after consistently exceeding revenue goals in Northwest Territory -
Director, Sales DevelopmentGaia Online Nov 2007 - Sep 2008San Jose, California, UsOversee the national sales development & account management team, growing from a $500K business to a $10 million business in less than one year. Built and trained both teams from the ground up. • Developed integrated in-game sponsorship deals for key advertisers that spans from CPG, Entertainment, Auto, Consumer Electronics, Education and Telcom.• Built Gaia’s advertising business model and created complete portfolio of ad solutions, from branded virtual items, home page takeovers to customized first-to-market integration opportunities. • Work closely with engineering and product teams to build out program requirements and processes• Lead trade-marketing efforts in driving sales & marketing messaging in industry panel discussions -
Sr. Manager, Marketing SolutionsElectronic Arts Mar 2005 - Nov 2007Redwood City, Ca, UsLed the National Sales Development team in creating strategic sponsorship programs and first-to-market advertising solutions for Pogo, the largest gaming site, targeting females 25+. Drive new business & marketing opportunities with both internal & external partners.• Developed strategic sales packages and generated new business for F500 brands and all major ad agencies. • Successfully introduced the Pogo ad business-model to untapped EA online properties.• Drive first-to-market cross marketing programs leading to the biggest deal closed in EA Pogo’s history.• Work closely with Product & Engineering teams to build out program requirements and roadmap.• Awarded 2005 Annual “Rising Star” Award for exceeding division roadmap goals in first 6 months• Awarded 2006, Q2 “Best Team Player” Award for effectively managing a major site-wide feature rollout.
Susan Kuo Skills
Susan Kuo Education Details
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University Of California, BerkeleyMass Communication/Media Studies
Frequently Asked Questions about Susan Kuo
What company does Susan Kuo work for?
Susan Kuo works for Singular
What is Susan Kuo's role at the current company?
Susan Kuo's current role is COO & Co-Founder at Singular.
What is Susan Kuo's email address?
Susan Kuo's email address is su****@****ail.com
What is Susan Kuo's direct phone number?
Susan Kuo's direct phone number is +140830*****
What schools did Susan Kuo attend?
Susan Kuo attended University Of California, Berkeley.
What skills is Susan Kuo known for?
Susan Kuo has skills like Mobile Marketing, Product Marketing, Mobile Advertising, Strategic Partnerships, Digital Media, E Commerce, Digital Strategy, Monetization, Marketing Communications, Sales And Bd Leadership.
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