Susan Watkins Email and Phone Number
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Susan Watkins personal email
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Susan Watkins phone numbers
Seasoned marketing executive with 15+ year track record developing both B2B and B2C digital marketing programs for both large corporations and emerging-growth companies. Proven expertise in strategic planning and budgeting, campaign planning and execution, driving alignment of marketing objectives and key messages, hiring and leading teams, and analyzing performance metrics. Deep skills in demand generation, marketing communications, content development, search and social marketing, branding/PR, and marketing technology platforms. In-depth knowledge of the buyer’s journey and lead funnel models. Experienced in targeting multiple industries including Technology/Software, Construction, Engineering, Real Estate, Healthcare, Government, as well as SMB, Mid-market, and Enterprise segments. Diplomatic leader adept at working with executive teams, managing agencies and 3rd party vendors. Strong communicator and corporate spokesperson. MBA from Santa Clara University
Servicenow – The Enterprise Cloud Company
View- Website:
- servicenow.com
- Employees:
- 5
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Senior Director, Global CampaignsServicenow – The Enterprise Cloud Company Dec 2016 - PresentSanta Clara, Ca, UsLead a team of marketing campaign strategists driving integrated global campaigns for all ServiceNow Solutions. Responsibilities include driving marketing funnel investment mix to meet quarterly and annual goals, and setting content strategy for connected customer journeys. Interlock with international teams to drive synergies and support global program requirements. Advise account development teams on key programs and lead qualification criteria. Work cross functionally with field marketing, product marketing, sales and business unit executives to ensure marketing driven pipeline is on track.
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Global Marketing Director, Demand Generation, Partner MarketingMobileiron Apr 2014 - Oct 2016Mountain View, Ca, UsGlobal demand generation leader focused on setting strategy and managing global digital marketing campaigns that build our brand and support marketing pipeline metrics and sales team objectives. Oversee several program areas including thought leadership webinar programs, executive round table events, search marketing, content syndication, and email marketing campaigns. Interlock regularly with regional teams to evangelize our programs and collect business requirements. Work with strategic leaders to create compelling content and messaging that tells the MobileIron story, and builds our brand as an industry leader. -
Senior Lead, Demand Generation, Global Partner MarketingVmware Oct 2012 - Apr 2014Palo Alto, Ca, UsManaged global demand generation platforms designed to extend VMware corporate marketing campaigns to our global community of 50,000 partners. Oversaw vendors and negotiated contracts for co-branded email marketing, website syndication, event marketing and social media technology systems. Set business requirements, drove platform interface designs, and worked with various stakeholders to host campaign content. Interlocked with international marketing teams and partner concierge teams to drive execution and analyze metrics. -
Director Of MarketingTrimble Jan 2002 - Oct 2012Westminster, Co, UsResponsible for all corporate marketing and demand generation for a Trimble business unit (Meridian Systems) targeting construction, real estate, government and healthcare verticals. Managed a team of 8 to drive all digital marketing programs, marketing communications, and corporate events. Led annual marketing strategy and budgeting to support new product and business services. Implemented new marketing automation platform, and launched our analyst relations program to expand our brand into new markets. Event producer and content developer for all aspects of our annual customer conference for 400 attendees; member of the executive management team. -
Vice President Of Marketing And CommunicationsRealty Plus Online 1999 - 2001Drove all marketing strategy and campaigns targeting the real estate vertical. Served as a corporate spokesperson for media, and led a team of ten to execute public relations, industry trade shows, develop website branding and content, and to manage collateral, and market research activities. Worked closely with CEO to create a company pitch for investor community, gaining a presenter spot at the Golden Capital Investor networking event, and exposure to several regional angel investors.
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Senior Manager, Marketing CommunicationsSharewave, Inc. Mar 1998 - Dec 1999Working with the CEO and other executives, developed marketing content, messaging, collateral, events and PR campaigns for this consumer technology startup marketing home wireless networking solutions. Orchestrated the company’s first successful product unveiling at the Consumer Electronics Show that drove press coverage in USA Today. Managed PR agency selection and relationship, gaining significant coverage in CNN and BusinessWeek.
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Senior Marketing Programs ManagerSymantec Corporation 1995 - 1998San Jose, California, UsOversaw $6M annual budget to execute targeted campaigns in advertising, public relations, channel promotions, direct mail, trade shows, and market research. Evangelized sales teams and other business divisions as internal champion. Developed first-ever channel marketing campaign targeting corporate users for Norton Antivirus, including print ad campaign, and Virus Awareness day event, helping channel sales achieve sales targets. -
Product Marketing ManagerApple Computer May 1994 - Aug 1995Cupertino, California, UsManaged out-bound marketing programs for the AppleSoft Division targeting K-12 education, developers and recreational computer users. Enabled Developer Tools Group to successfully hit market launch deadlines for a new HyperCard release by completing VAR/reseller sales kit CD and customer case studies under tight timeframes and budget. -
Marketing Communications ManagerBanner Blue Software 1991 - 1994Handled all aspects of marketing communications, include public relations (wrote press releases, pitched editors), advertising (managed creative design process, photoshoots), and marketing for product launches. Interlocked with executives and engineers to create messaging and develop content for customer upgrade programs.
Susan Watkins Skills
Susan Watkins Education Details
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Santa Clara University Leavey School Of BusinessMarketing Management -
San José State UniversityEconomics Minor
Frequently Asked Questions about Susan Watkins
What company does Susan Watkins work for?
Susan Watkins works for Servicenow – The Enterprise Cloud Company
What is Susan Watkins's role at the current company?
Susan Watkins's current role is Senior Director, Marketing and Demand Generation.
What is Susan Watkins's email address?
Susan Watkins's email address is sk****@****bal.net
What is Susan Watkins's direct phone number?
Susan Watkins's direct phone number is +165091*****
What schools did Susan Watkins attend?
Susan Watkins attended Santa Clara University Leavey School Of Business, San José State University.
What are some of Susan Watkins's interests?
Susan Watkins has interest in Emdr Used In Trauma Resolution, Individual Psychotherapy For Anxiety, Depression, Stress Management, Couples Counseling.
What skills is Susan Watkins known for?
Susan Watkins has skills like Product Marketing, Email Marketing, Go To Market Strategy, Marketing Communications, Multi Channel Marketing, Marketing Strategy, Demand Generation, Enterprise Software, Marketing Management, Management, Marketing, Lead Generation.
Who are Susan Watkins's colleagues?
Susan Watkins's colleagues are Briony Van Ordoríca, Bhupendra Bhoi, Rafeul Haque, Germaine Eccles, Prity Kumari, Anvesh Thada, Swathi Pavani Sadula.
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