Susan Laplaca Email & Phone Number

Syracuse, Ny

Syracuse, Ny

• Served as an active member of Senior Leadership Team, setting operational standards and implementing strategic initiatives• Created compelling, comprehensive marketing campaigns for clinical, housing, financial, and forensic programs• Developed and maintain professional relationships with referral sources and community stakeholders• Designed and delivered presentations about agency programs and services• Engaged with community organizations and leaders to provide information and resources• Wrote and designed event invitations, brochures, flyers, quarterly newsletter• Wrote press releases, media alerts• Maintained content and design of agency website and social media presence• Managed advertising initiatives and sponsorships• Administered staff health and wellness events

Syracuse, Ny

•Led day-to-day operations of middle school drug prevention/education program •Planned and conducted county and statewide competitions involving 30,000 students, 29 Regional Coordinators, 213 Advisors, and hundreds of volunteers~Increased number of schools from 91 to 213 over 4 years and maintained participation of those schools for more than 10 years•Recruited and trained volunteers; maintained 83% retention rate•Constructed and managed $250,000 annual budget •Hired and supervised efforts of Assistant Director, Photographer, Public Relations Specialist, and Interns•Developed and sustained strong, professional relationships with program sponsors, local media, volunteers, and students•Served as official spokesperson for program; appeared on-camera for interviews, news pieces, and special promotions•Managed content and design of agency website•Selected and wrote educational materials for inclusion in program study packets•Advised and coordinated efforts of Advisory Board and Teen Advisory Council

Certificate Of Qualification, Elementary Education, N-6

B.A., Administrative Studies