Susan Kennedy's Location
Huntington Beach, California, United States, United States
Susan Kennedy's Contact Details
Susan Kennedy work email
- Valid
- Valid
- Valid
- Valid
- Valid
Susan Kennedy personal email
n/a
Susan Kennedy phone numbers
About Susan Kennedy
Product Marketing Leader highly regarded for the ability to identify market needs based on customer insights, market conditions and business objectives and to develop, position and effectively communicate the value of offers with programs and go-to-market campaigns that drive brand awareness, strengthen customer loyalty, empower sales teams, build distribution channels and drive business growth. My Key Core Competencies Include:• IP Decisioning Data• Threat Detection • Threat Data and Analytics• Threat Intelligence• Artificial Intelligence/Machine Learning• Fraud Prevention • Authentication • Risk Management • Identity and Access ManagementMarket Segment Expertise Includes: • Fraud Prevention • Online Gaming and Gambling• OTT/Streaming Media• Cybersecurity• eCommerce• Healthcare• Government• Distribution and Reseller ChannelsPlease contact me at skennedy@masterfulinc.com
Susan Kennedy Work Experience Details
-
Product Marketing LeaderSelf-Employed Nov 2024 - PresentLos Angeles, UsA dynamic and results-driven Product Marketing Leader with a proven track record of identifying market needs through deep customer insights, analysis of market conditions, and alignment with business objectives. Highly skilled in developing and positioning compelling value propositions and crafting programs and go-to-market strategies that resonate with target audiences.Renowned for creating and executing marketing campaigns that drive brand awareness, foster customer loyalty, and empower sales teams with the tools and resources needed to succeed. Adept at building and optimizing distribution channels, establishing strategic partnerships, and leveraging innovative marketing techniques to achieve measurable business growth.With extensive experience in designing marketing strategies that bridge the gap between product capabilities and customer demands, I bring a unique ability to articulate complex value propositions and translate them into actionable programs. My expertise spans diverse industries, enabling organizations to differentiate themselves in competitive markets and achieve sustained success. -
Chief Marketing OfficerMasterful, Inc. Jul 2023 - Nov 2024At Masterful, we excel at empowering organizations and partnerships to thrive. With 30+ years of experience, we specialize in building technology alliance partnerships (TAPs), strategic alliances, API integrations, and channel relationships. Our expertise spans cybersecurity, cloud, identity and access management, fraud detection and prevention, artificial intelligence, machine learning, blockchain, and emerging technologies.We create partner and channel programs that drive significant revenue and increase visibility for your company. We have worked extensively with the Microsoft, Google and AWS partner programs. We have developed programs for a myriad of technology companies generating millions in annual recurring revenue. -
Director Of Product MarketingReliaquest Mar 2022 - Jun 2023Tampa, Florida, Us• Led 5 on-time global launches in the first 6 months of joining the company, enabling the organization to exceed all pipeline and ARR targets. • Positioned, messaged and launched company’s first Microsoft 365 E5 Managed Detection and Response solution (MXDR). • Developed messaging/positioning and led the initial launch of the company’s 2022 acquisition of Digital Shadows SearchLight Threat Intelligence and Digital Risk Protection (DRP) service.• Responsible for all PMM and quarterly launch activities in support of 65+ ecosystem API integrations including Microsoft, AWS, Google, Cisco, Splunk, Symantec, CrowdStrike, Cisco, SentinelOne and more.• Led development of sales tools and assets including messaging briefs, playbooks, pitch decks, case studies, webinars, white papers, solution briefs, blogs and website content. -
Director, Security Product MarketingNeustar, Inc. Jun 2019 - Mar 2022Reston, Virginia, UsLead all product marketing initiatives for Neustar's industry leading data offers including UltraThreat Feeds, UltraGeoPoint and UltraReputation. -
Product Marketing, Ip Intelligence/Dns Data And AnalyticsNeustar, Inc. Feb 2017 - Mar 2022Reston, Virginia, UsChanges within Neustar had left the IP Intelligence line of decisioning data without Product Marketing support for 2.5 years. I was brought in to develop a comprehensive marketing, positioning and messaging strategy as well as to lead the creation of all new marketing and sales tools necessary to re-launch IP Intelligence.Within the first 6 months with the company, I led a successful on-time relaunch of IP Intelligence. Assets and tools that were developed included: • Developed a comprehensive positioning and messaging strategy for both IP GeoPoint and IP Reputation data offers across verticals and use cases including: Fraud Prevention, Threat Intelligence, Geo-Authentication, Customer Experience and Geo-Fencing.• Created the company's first integrated product messaging matrix foundation including targeted customer stories, personas, and unique value proposition. • Created a full line of new sales enablement tools including pitch decks, sales playbook, case studies, white papers, webinars and solution briefs. • Redesigned and created all content for new IP Intelligence web pages including the development of the "Proprietary Science Behind IP Intelligence" value prop and visuals.• Led development of sales training materials for inside and enterprise sales teams.
-
Director, Product MarketingIovation Inc. May 2015 - Oct 2016Portland, Oregon, UsLed all outbound product marketing initiatives for this 150 person privately held, global provider of fraud prevention and authentication solutions targeting Financial, Retail, Gambling and Travel verticals.• Established the department and hired and directed staff of product marketing, technical marketing and product documentation managers. • Developed comprehensive new positioning and product messaging and brand architecture. Initiative resulted in simplified and powerful brands, clear competitive differentiation, and unique messaging and value proposition. • Conducted on- time global launch of 5 new consumer fraud prevention and authentication solutions. Launch of these new products and initiatives drove highest quarterly revenue in company history. -
Director, Product ManagementExperian Interactive 2010 - 2014Costa Mesa, Ca, UsLed strategy and development of new credit monitoring products targeting untapped audience segments. • Reported to the General Manager and led a team of 40 business and technical professionals through a complex acquisition integration of Mighty Net, Inc. and web property www.creditreport.com. Met all target integration goals and achieved an on-time launch.• Developed and negotiated strategic product integration strategy that resulted in an exclusive multi-year product and advertising alliance with largest Hispanic broadcaster, Univision. • Spearheaded audience profiling, product requirements, branding, creative treatment, communications strategy and product development of www.creditoymas.com. -
Executive Consultant / Managing PartnerMasterful, Inc. Jan 2002 - Sep 2010Provided executive-level marketing consulting solutions to technology clients. Major engagements included:Westcon Group, Director - Online Strategic Marketing Initiatives • Led online vertical markets strategy, website development and reseller programs generating 40% of company’s U.S. revenue.Hitachi GST/SimpleTech, Vice President of Marketing • Led development of global messaging, positioning, brand and launch strategy for integration of SimpleTech and G-Technology retail product lines. Miscellaneous Consulting Assignments• Provided expertise to quickly uncover the best business and partnership opportunities and executed deals that generated millions of dollars in incremental revenue for clients that included Symantec, Extreme Networks, Quorum, Mirage Networks, ASSET InterTech and CipherOptics (Certes Networks).
-
Vp MarketingPhoenix Technologies Aug 2001 - Aug 2002Campbell, Ca, UsManaged 16-person worldwide marketing team responsible for specification, development and launch of BIOS, software applications, and information appliance products. • Held P&L responsibility for 4 core product lines and over $119M in revenue. -
Vp Marketing, Co-FounderFusionworks, Inc. Aug 1998 - Jul 2001Directed all marketing activities, strategic planning and partnership relationships for start-up interactive speech recognition product development company.
-
Vp MarketingTouchstone/Trend Micro Feb 1995 - Aug 1998PC diagnostic and anti-virus software developer. • Led 11-person department. Directed all marketing activities including marketing strategy, positioning, brand development, packaging, advertising, public relations, channel management, tradeshows, documentation, and marketing research.
Susan Kennedy Skills
Product Marketing
Product Management
Strategic Partnerships
Competitive Analysis
Marketing Strategy
Start Ups
Management
Marketing
Integrated Marketing
Multi Channel Marketing
Strategic Planning
Marketing Management
Leadership
Saas
Business Strategy
B2b
New Business Development
Demand Generation
Product Launch
Cloud Computing
Lead Generation
Corporate Communications
Brand Management
Marketing Communications
Market Research
Brand Development
Go To Market Strategy
Product Development
Online Marketing
Social Media
Digital Marketing
Crm
Channel
Resellers
Entrepreneurship
Social Media Marketing
Product Strategy
Channel Marketing
Messaging
Mergers
E Commerce
Mobile
Sem
Email Marketing
Seo
Digital Media
Web 2.0
Interactive Marketing
Marketing Research
Customer Acquisition
Susan Kennedy Education Details
-
University Of California, DavisInternational Relations -
University Of California, DavisB.A. Economics
Frequently Asked Questions about Susan Kennedy
What company does Susan Kennedy work for?
Susan Kennedy works for Self-Employed
What is Susan Kennedy's role at the current company?
Susan Kennedy's current role is Product Marketing Leader.
What is Susan Kennedy's email address?
Susan Kennedy's email address is su****@****tar.biz
What is Susan Kennedy's direct phone number?
Susan Kennedy's direct phone number is +150322*****
What schools did Susan Kennedy attend?
Susan Kennedy attended University Of California, Davis, University Of California, Davis.
What skills is Susan Kennedy known for?
Susan Kennedy has skills like Product Marketing, Product Management, Strategic Partnerships, Competitive Analysis, Marketing Strategy, Start Ups, Management, Marketing, Integrated Marketing, Multi Channel Marketing, Strategic Planning, Marketing Management.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial