Susan Lawson Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

I was contracted by Razorfish to lead Q3 digital performance marketing programs for DIRECTV. I owned program timelines, priorities, client communication and creative execution for mid-funnel and lower-funnel creative assets.

New York, Ny, Us

I was the account and program lead for JPMorgan Chase & Co's portfolio: Wealth Management, Chase Freedom, Mobile Banking & Security Center. I defined website design and technology scopes, developed project estimates and contracts, resourced the team and facilitated key project milestones.

Los Angeles, Ca, Us

I oversaw the marketing team’s planning and execution of 50+ marketing initiatives at $7MM+. With the increase in creative work going to external agencies, I revamped the process in working with external partners resulting in reduced project fees, project timelines, vendor setup and onboarding. I also hired, trained and managed a team of 9 technical and creative project managers.Fender Musical Instruments is a manufacturer, marketer and distributor for Fender, Squier, Gretsch guitars, Jackson, EVH and Charvel.

Los Angeles, Ca, Us

I led the agency’s production team in account and project management for all clients, totaling $10MM. After starting as a Senior Producer and focusing on project launches for promotional campaigns and website design and development, I built a relationship with a client and grew the business from one project at $115K to 25+, resulting in a $4MM+ account. During this time, I was promoted to Executive Producer where I focused on account strategy and relationships with Frito-Lay, NBA, The Marketing Arm and Vita Coco. I was promoted to Director of Production and managed a team of project managers and producers launching web and mobile technology, video, photography and social creative.HYFN is a digital agency focused on design, development and marketing solutions for a variety of brands across multiple industries (Entertainment, Fitness, Food & Beverage, Hotels, Retail).

Glendale, Ca, Us

As a producer, I worked with IA, UX, Design and Development team members to design and build the Barbie Fashion Design Maker app and promotional campaign assets for ABC, Lionsgate and Netflix.Heavenspot was a digital creative agency focused on social campaigns and app development. M&C Saatchi acquired Heavenspot in 2015.

North Hills, New York, Us

After Dealertrack (TRAK) acquired eCarList, I worked with leadership to merge two account teams and processes from two acquisitions and streamlined our custom website offering for scale.Dealertrack provides software solutions to car dealerships to handle Sales, F&I, Inventory Management and Marketing Solutions.

Dallas, Texas, Us

Starting as the only interactive project manager, I managed the design, development, launch, post-launch support of 120 websites. I was promoted to Director of Project Management to manage our explosive growth (zero to 1,000+ clients in less than two years) and hired 9 project and account managers to build websites and manage key accounts. With our co-founder, I helped build the workflows and tools to support all project and account management.eCarList was a startup software company that provided inventory management and online marketing tools for the retail automotive industry. Dealertrack acquired eCarList in 2011.

Dallas, Tx, Us

As a producer, I developed bids and proposals for broadcast and interactive services for a variety of clients (Nokia, Army and Airport Exchange Services, Corgan architecture projects). I was responsible for managing $1MM+ in all animation and visualization needs for our largest client, Dallas/Fort Worth International Airport - Terminal D.Corgan MediaLab is a division of architecture firm Corgan, specializing in animation, motion graphics, and video.

Dallas, Tx, Us

I began my career with Reel FX and as a coordinator for the business development team, providing research on advertising agencies, managing marketing inventory and coordinating meetings and travel. As Reel FX grew from 60 to 120 employees, my role evolved to support the team of Producers and ultimately Human Resources, where I planned employee programs/events and administered offer letters, benefits and employee reviews.Reel FX, Inc. is a computer animation and visual effects studio.