Susan Buchanan

Susan Buchanan Email and Phone Number

CMO, Brand Strategist, Problem Solver, New Business Driver @ CIFARI
Susan Buchanan's Location
Riverside, Connecticut, United States, United States
Susan Buchanan's Contact Details

Susan Buchanan work email

Susan Buchanan personal email

n/a

Susan Buchanan phone numbers

About Susan Buchanan

Susan Buchanan is a creative thought leader, serial brand transformer and new business driver. She has revived iconic brands and launched new ones with a deft combination of people leadership, mission clarity and brand building tools spanning digital, visual, media, experiential, e-commerce, and collaborations. Her experience bridges retail, fashion, luxury, and lifestyle. Brand Strategy, Content Creation, Social and Digital Media Marketing, 360 Omni Channel Marketing, Sales Promotions, Conversion Drivers, Visual Communications, Advertising, Consumer Research, Product Positioning, Competitive Analysis, Experiential Marketing, Influencer marketing, Google Analytics, Email marketing.

Susan Buchanan's Current Company Details
CIFARI

Cifari

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CMO, Brand Strategist, Problem Solver, New Business Driver
Susan Buchanan Work Experience Details
  • Cifari
    Cifari
  • Laspata Decaro
    New Business Advisor
    Laspata Decaro May 2021 - Present
    New York, Us
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  • Greenwich Communications
    Founder, Chief Of Brand Strategy And Creative
    Greenwich Communications May 2020 - Present
    Are you prepared to capitalize on change? At Greenwich Communications we formulate mission critical marketing strategy, campaigns and programs to help you thrive in any business conditions. We take best marketing solutions honed at leading brands and customize them for small to mid sized brands and companies in a wide range of sectors.
  • Wacoal America
    Vice President Marketing
    Wacoal America Jul 2013 - Apr 2019
    New York, New York, Us
    SPEARHEADED DIGITAL, VISUAL AND MESSAGE TRANSFORMATION OF THIS LEGACY BRA BRANDIntegrated marketing strategy and initiatives across retail, wholesale and e-commerce channels contributed to revenue increases of 5%+ in sales annually. Digital campaigns that drove 18% upside in brand's signature bra fitting events, attracting 60% new users with lifetime value of over $10 Million. Transitioned to digital first marketing strategy across both brands.
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  • Brand2Brand
    Business And Brand Development Professional
    Brand2Brand Jun 2009 - Jul 2013
    BRAND AND PRODUCT STRATEGY FOR ENTREPENEURIAL AND LIFESTYLE BRANDS.
  • Daymon Worldwide
    Strategic Business Development
    Daymon Worldwide Sep 2009 - Dec 2011
    DEVELOPED "GREAT RECESSION" APPAREL PROGRAM FOR SUPERMARKETS AS DEPARTMENT STORES FALTERED. Created proprietary APPAREL brand for grocery stores at a time when Grocery was the only store type with traffic. Emphasis on consumer friendly shopping strategies, family friendly fashion product and collaborative partnerships with suppliers and retailers
  • Nicole Miller Licensee/ Bagir International
    President Designer And Licensed Brands
    Nicole Miller Licensee/ Bagir International Mar 2007 - Mar 2009
    EXPANDED NICOLE MILLER BRAND INTO MAINSTREAM MODERATE RETAIL CHANNEL TO CAPTURE NEW CONSUMER
  • London Fog
    Vp Marketing, Merchandising And Design
    London Fog 1999 - 2001
    DIRECTED SHIFTS INTO HIGHER QUALITY PRODUCT, MARKTING AND BRANDING WHICH REVERSED 5 YEARS OF REVENUE DECLINES AND 31% GROSS MARGIN INCREASE, IN 18 MONTHS.
  • Perry Ellis International
    Vice President Marketing
    Perry Ellis International 1998 - 1999
    Doral, Fl, Us
    MASTER BRAND MARKETING FOR GLOBAL PERRY ELLIS BRANDS• Optimized ROI on $10 million advertising and media globally for 50+ licensees• Positioned brand for sales to Supreme International for 4 times its previous valuation• Managed brand strategy, advertising, shop programs, master brand promotions and PR for core brand and 50 licensees
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  • Maidenform
    Vp Marketing
    Maidenform 1994 - 1997
    Winston-Salem, North Carolina, Us
    Introduced major shifts in consumer focus, business analysis and communications that revitalized the flagship brand resulting in $60MM in new revenue over three years.
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Susan Buchanan Skills

Brand Development Strategy Content Planning Brand Development Retail Sales Forecasting Digital Media Business Development Market Research Content Marketing Advertising Promotions Merchandising Integrated Marketing Strategic Planning Strategy P&l Responsibility Licensing Business Planning Messaging Architecture Fashion Marketing P&l Management Product Management C Level Selling Social Media Marketing Management Product Development Public Relations Marketing Communications Brand Management Marketing Strategy Presentations Consumer Marketing Brand Architecture

Susan Buchanan Education Details

  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Business And English
  • Fit
    Fit
    Social Media Strategy For Brands

Frequently Asked Questions about Susan Buchanan

What company does Susan Buchanan work for?

Susan Buchanan works for Cifari

What is Susan Buchanan's role at the current company?

Susan Buchanan's current role is CMO, Brand Strategist, Problem Solver, New Business Driver.

What is Susan Buchanan's email address?

Susan Buchanan's email address is su****@****aro.com

What is Susan Buchanan's direct phone number?

Susan Buchanan's direct phone number is (201) 933*****

What schools did Susan Buchanan attend?

Susan Buchanan attended University Of Massachusetts Amherst, Fit.

What skills is Susan Buchanan known for?

Susan Buchanan has skills like Brand Development Strategy, Content Planning, Brand Development, Retail, Sales, Forecasting, Digital Media, Business Development, Market Research, Content Marketing, Advertising, Promotions.

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