Susan Cameron

Susan Cameron Email and Phone Number

Senior Marketer | Communications and Social Media Expert | Competitive Rower @ Microsoft Alumni Network
Susan Cameron's Location
Redmond, Washington, United States, United States
About Susan Cameron

I am a leader, connector, and collaborator with a focus on driving alignment and cohesion that supports business objectives and audience priorities. As a career tech marketer, I have a holistic approach to marketing that encompasses all things digital including strategy development, communications, content creation, and analytics to optimize results. My personal passion is competitive rowing, and I regularly compete in regional and national events. It’s a sport of focus, tenacity, resilience and teamwork. These characteristics are inherent in me, both on and off the water. Success and winning are the result of hard work and collective effort. With that, there are no limits!

Susan Cameron's Current Company Details
Microsoft Alumni Network

Microsoft Alumni Network

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Senior Marketer | Communications and Social Media Expert | Competitive Rower
Susan Cameron Work Experience Details
  • Microsoft Alumni Network
    Senior Director Of Marketing
    Microsoft Alumni Network Feb 2024 - Present
    Redmond, Washington, Us
    Strategize, develop, and manage marketing for the Microsoft Alumni Network, including content creation, storytelling, audience strategies, and membership communications.The Microsoft Alumni Network is a member organization — a worldwide community of more than 48.000 people who continue to make a difference in the world. Members value their connection to everything they loved about working at Microsoft -- the technology, the learning, the giving and, most importantly, the people.
  • Jeffreym Consulting
    Senior Digital Marketing Consultant
    Jeffreym Consulting 2023 - Feb 2024
    Seattle, Washington, Us
    • Develop marketing strategy, audience-focused messaging, and communications plans aligned to business objectives• Manage communications, content development, programs and campaigns across digital marketing vehicles• Lead virtual teams on key moment and editorial planning, program and project management, and workstreams• Analyze data, develop insights, and provide recommendations to optimize results
  • Jeffreym Consulting
    Director, Customer Experience For Microsoft
    Jeffreym Consulting 2012 - 2022
    Seattle, Washington, Us
    • Managed Microsoft’s social hub for 70+ brands, audience segments and executives, driving over 6x growth in 10 years• Defined methodology, strategies, and growth plan across five service areas: Listening, engagement, editorial management, executive social, and retail reviews• Connected experience across customer touchpoints, integrating social holistically in marketing and sales motions and aligning to business objectives• Led business and client relations, driving impact against KPIs, overseeing internal operations and securing client funding • Increased staff from 6 to 60 people, cultivating culture and developing paths to nurture growth
  • Microsoft
    Senior Marketing Manager, Worldwide Health Industry
    Microsoft 2010 - 2012
    Redmond, Washington, Us
    • Led worldwide go-to-market strategy aligned to sales objectives, drove execution with worldwide counterparts• Managed PR, evidence program and digital marketing to strengthen Microsoft’s position in the health industry• Developed co-marketing partner programs related to events and new solutions• Contributed to 12% year-over-year revenue growth in the health industry
  • Simplicity Consulting
    Marketing Consultant
    Simplicity Consulting 2006 - 2010
    Kirkland, Wa, Us
    • Developed strategic marketing plans, communications, and engagement programs • Led virtual teams across groups and organizations, driving strategy, consensus, and project execution• Clients included: Worldwide Public Sector, Worldwide Licensing & Pricing, Windows Product Marketing
  • Microsoft
    Group Product Manager, Tablet Pc
    Microsoft 2003 - 2006
    Redmond, Washington, Us
    • Developed and led go-to-market strategy for Tablet PC across advertising, retail, and PR • Partnered with OEMs, retailers and distributors to develop channel marketing plans and programs• Managed $21M worldwide print and online advertising campaign - increased awareness of Tablet PC by 12%• Drove PR strategy resulting in over 100 articles in a non-launch year, with overall positive coverage• Led virtual team through marketing launch of Tablet PC Edition 2005 (what evolved to become Surface)
  • Microsoft
    Group Product Manager, Windows Media
    Microsoft 1999 - 2003
    Redmond, Washington, Us
    • Developed and led enterprise marketing strategy, increasing Windows Media usage in the F5000 from 11% to 82% over a 3-year period - thereby driving Windows Server infrastructure sales• Responsible for integration in go-to-market sales initiatives and partner programs, securing 5 high-profile early adopter customers and 15 go-to-market partners• Led virtual team across consumer and commercial through launch of Windows Media 9 Series
  • Microsoft
    Digital Marketing Manager
    Microsoft 1996 - 1999
    Redmond, Washington, Us
    • Responsible for digital advertising and direct marketing strategy for Windows/BackOffice Server• Leader in developing Microsoft’s online advertising strategy, pioneered streaming media ads• Led the concept, design and launch of a web-based community for Windows 2000 Server beta users
  • Ogilvy & Mather
    Account Supervisor, Direct Marketing
    Ogilvy & Mather 1992 - 1995
    New York, Ny, Us
    • Led account management at executive levels, including research and strategy development for the Microsoft Windows business• Managed team, led development and execution of direct marketing strategies and programs • Managed integrated direct marketing campaigns, yielding an overall response rate of 7%

Susan Cameron Skills

Product Marketing Marketing Management Social Media Online Marketing Market Planning Messaging Competitive Analysis Digital Marketing B2b Marketing Integrated Marketing Customer Relationship Management Strategy Demand Generation Online Advertising Marketing Cross Functional Team Leadership Product Management Go To Market Strategy Social Media Marketing Public Relations Marketing Communications Marketing Strategy Crm

Susan Cameron Education Details

  • University Of Washington
    University Of Washington
    And Implementation
  • St. Lawrence University
    St. Lawrence University
    Economics
  • Concord Academy
    Concord Academy
    High School
  • Ithaca High School
    Ithaca High School

Frequently Asked Questions about Susan Cameron

What company does Susan Cameron work for?

Susan Cameron works for Microsoft Alumni Network

What is Susan Cameron's role at the current company?

Susan Cameron's current role is Senior Marketer | Communications and Social Media Expert | Competitive Rower.

What is Susan Cameron's email address?

Susan Cameron's email address is su****@****msn.com

What is Susan Cameron's direct phone number?

Susan Cameron's direct phone number is +120625*****

What schools did Susan Cameron attend?

Susan Cameron attended University Of Washington, St. Lawrence University, Concord Academy, Ithaca High School.

What skills is Susan Cameron known for?

Susan Cameron has skills like Product Marketing, Marketing Management, Social Media, Online Marketing, Market Planning, Messaging, Competitive Analysis, Digital Marketing, B2b Marketing, Integrated Marketing, Customer Relationship Management, Strategy.

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