Susan Mcdowell Email & Phone Number

Alpharetta, Georgia

Milton, Georgia

With over 25 years of gardening experience, I have pivoted from a career in marketing into my true passion.Currently, Lead Container Gardener who specializes in custom container orders for residential and commercial clients; from poolside to front porches, to equestrian centers and restaurants. I have been designing for a variety of clients and repeat.

Alpharetta, GA

• Collaborates with clients to develop marketing strategy and drive strategic marketing campaigns that utilizes innovative marketing channels and tactics.
• Works closely with agencies managing Google Ad words, Blog, LiveFeed and email campaign.
• Manages social platforms posts and engagements on TikTok, Facebook, Pinterest, Instagram and Twitter.
• Designs and implements marketing content to grow followers using videos, photos, curated content and UGC that engages followers and cultivates sales leads.
• Works closely with product team to announce a new product launch via email, text and social campaigns.
• Devises a 30-60-90 day marketing plan to streamline all existing marketing efforts including the management of creative agencies and identify potential overlapping and consolidation opportunity.

Los Angeles, California, United States

• Teles Properties (now Douglas Elliman) - Social Media Trainer/Consultant
• Trained over 300 Teles Properties real estate agents on how to build their Social Media brand presence by developing a strategic campaign plan that includes a content calendar, goals, paid ads, creative content and.
• Designed and facilitated social media curriculum for three levels of classes; beginners to more advanced
• Udemy Instructor creating “Facebook for Real Estate” – everything from why it’s important, how to build a business page, effectively buying ads and how to analyzing and process Facebook Insights
• Developed weekly company wide Social Media Bite; tips, tricks and how-to information regarding Facebook, Zillow, SEO, content management Ellen Conrad Properties of Douglas Elliman -
• Brand Management for client’s using social media; Facebook, Instagram, LinkedIN

Atlanta, GA

• Generated page views and increased brand awareness by developing promotional microsites, RSS feeds, E-newsletters, Facebook, Twitter, YouTube and shared sites to reach our monthly goals of 50 million Page Views and 8.
• Managed PPC/SEM campaign for Consumer Guide Auto channel to promote organically and refined campaigns/keywords
• Designed and managed four weekly e-newsletters in an HTML template to be transferred and distributed to over 475,000 subscribers using Exact Target
• Transformed a manual newsletter process into an automated process 75% of production; increasing open and click through rate collaborated with Product Team, Programming Team and Project Management to launch new content.
• Oversaw creative agency hired to design a new logo, new brand guidelines and advertisements for HSW and Mobil Travel Guide
• Collaborated closely with the Sales team and Ad Ops to create microsites and ad placements for newsletters and channel pages

Greater Atlanta Area

• Responsible for identifying, qualifying and generating new clients for IHG’s online marketing program, Hotelogic, a program designed to drive net web revenue for hotels on an individual basis
• Negotiate, customize and facilitate all legal agreements with new clients
• Manage marketing strategies, tactics and key initiatives for the hotel clients to generate greater brand awareness and revenue using online sites, travel directories, email and search engines
• Fulfill RFP’s and follow up with a program presentation and a proposal to generate new business leads
• Work closely with legal department to create standard and customized legal agreements for clients
• Negotiate and purchase online advertising to generate higher organic search results which drives awareness and ultimately room revenue for clients

Atlanta, Georgia

• Identified qualifying new clients for IHG’s online marketing program; an in-house creative agency
• Generated 40% of yearly goal of 100 new clients within the first 4 months of the year for $50,000 program
• Negotiated, customized and facilitated all legal agreements with new clients and legal department
• Managed marketing strategies, tactics and key initiatives for the hotel clients to generate greater brand awareness and revenue using online sites, travel directories, email and search engines
• Analyzed and implemented new revenue streams and distribution opportunities with sites supporting E-commerce business strategies and tactics

• Liaison between America Online, Inc and Time Warner Cable (TWC) systems, managing all aspects of the AOL for Broadband business including Sales, Marketing, Operations, Member Services and Training
• Negotiated, developed and executed quarterly co-op marketing campaigns that included direct mail, telemarketing, radio, print and broadcast TV; campaigns generally generate a 2% response rate.
• Ensured growth and awareness in the TWC markets working within an annual marketing budget of $15mm, creating strategic campaigns with TWC and AOL executives
• Contributed to 16% of 2002 overall national sales and 7% of the first half of 2003