Susan Mcdowell Email & Phone Number

Alpharetta, Georgia

Milton, Georgia

With over 25 years of gardening experience, I have pivoted from a career in marketing into my true passion.Currently, Lead Container Gardener who specializes in custom container orders for residential and commercial clients; from poolside to front porches, to equestrian centers and restaurants. I have been designing for a variety of clients and repeat clients. Additional responsibilities in this role is landscape bed designer and store displays at the nursery. To quote an interior designer "You have an eye for this" and a co-worker "You're an artist." Finding my second career in gardening industry has been a dream job. I continue to challenge myself, I continue to learn as much as possible and obtain as many gardening certifications as I can to help this new career path.Certified Proven Winners Sales specialistCurrently studying for the Georgia Certified Plant Professional testPortfolio of my work is available.

Alpharetta, Ga

• Collaborates with clients to develop marketing strategy and drive strategic marketing campaigns that utilizes innovative marketing channels and tactics.• Works closely with agencies managing Google Ad words, Blog, LiveFeed and email campaign. • Manages social platforms posts and engagements on TikTok, Facebook, Pinterest, Instagram and Twitter. • Designs and implements marketing content to grow followers using videos, photos, curated content and UGC that engages followers and cultivates sales leads.• Works closely with product team to announce a new product launch via email, text and social campaigns. • Devises a 30-60-90 day marketing plan to streamline all existing marketing efforts including the management of creative agencies and identify potential overlapping and consolidation opportunity.• Ensures brand messaging across all platforms is consistent and SEO friendly.

Los Angeles, California, United States

Teles Properties (now Douglas Elliman) - Social Media Trainer/Consultant • Trained over 300 Teles Properties real estate agents on how to build their Social Media brand presence by developing a strategic campaign plan that includes a content calendar, goals, paid ads, creative content and insights• Designed and facilitated social media curriculum for three levels of classes; beginners to more advanced • Udemy Instructor creating “Facebook for Real Estate” – everything from why it’s important, how to build a business page, effectively buying ads and how to analyzing and process Facebook Insights• Developed weekly company wide Social Media Bite; tips, tricks and how-to information regarding Facebook, Zillow, SEO, content management Ellen Conrad Properties of Douglas Elliman -• Brand Management for client’s using social media; Facebook, Instagram, LinkedIN • Engaged with followers on a daily basis as Community Manager for clients to grow their following organically • Ensures consistent brand messaging across all platforms is SEO friendly • Develops and manages weekly advertising on Facebook and Instagram using targeted marketingIncrease followers by 60% Increased user engagement 300% iHistory - an iPhone application (Owner - Co-creator) • Oversaw the life cycle of an educational iPhone application from design, development to implementation • Generated content for various categories; Art, Entertainment, Great Cities, Military/War and Inventions • Created branded content across social media networks and educational online communities

Atlanta, Ga

• Generated page views and increased brand awareness by developing promotional microsites, RSS feeds, E-newsletters, Facebook, Twitter, YouTube and shared sites to reach our monthly goals of 50 million Page Views and 8 million Unique Visitors • Managed PPC/SEM campaign for Consumer Guide Auto channel to promote organically and refined campaigns/keywords • Designed and managed four weekly e-newsletters in an HTML template to be transferred and distributed to over 475,000 subscribers using Exact Target • Transformed a manual newsletter process into an automated process 75% of production; increasing open and click through rate collaborated with Product Team, Programming Team and Project Management to launch new content to drive page views such as This Day in History and Earth Day which generated 120,000 unique visitors • Oversaw creative agency hired to design a new logo, new brand guidelines and advertisements for HSW and Mobil Travel Guide• Collaborated closely with the Sales team and Ad Ops to create microsites and ad placements for newsletters and channel pages• Supervised the PR agency relationship that produced press releases and industry awards

Greater Atlanta Area

• Responsible for identifying, qualifying and generating new clients for IHG’s online marketing program, Hotelogic, a program designed to drive net web revenue for hotels on an individual basis• Negotiate, customize and facilitate all legal agreements with new clients • Manage marketing strategies, tactics and key initiatives for the hotel clients to generate greater brand awareness and revenue using online sites, travel directories, email and search engines• Fulfill RFP’s and follow up with a program presentation and a proposal to generate new business leads• Work closely with legal department to create standard and customized legal agreements for clients• Negotiate and purchase online advertising to generate higher organic search results which drives awareness and ultimately room revenue for clients • Provide Search Engine Optimization to clients to boost keyword search results• Purchase and monitor keywords using Google and Yahoo!

Atlanta, Georgia

• Identified qualifying new clients for IHG’s online marketing program; an in-house creative agency • Generated 40% of yearly goal of 100 new clients within the first 4 months of the year for $50,000 program • Negotiated, customized and facilitated all legal agreements with new clients and legal department • Managed marketing strategies, tactics and key initiatives for the hotel clients to generate greater brand awareness and revenue using online sites, travel directories, email and search engines • Analyzed and implemented new revenue streams and distribution opportunities with sites supporting E-commerce business strategies and tactics

• Liaison between America Online, Inc and Time Warner Cable (TWC) systems, managing all aspects of the AOL for Broadband business including Sales, Marketing, Operations, Member Services and Training • Negotiated, developed and executed quarterly co-op marketing campaigns that included direct mail, telemarketing, radio, print and broadcast TV; campaigns generally generate a 2% response rate. • Ensured growth and awareness in the TWC markets working within an annual marketing budget of $15mm, creating strategic campaigns with TWC and AOL executives • Contributed to 16% of 2002 overall national sales and 7% of the first half of 2003