Susan Downs Email & Phone Number

Kenosha, WI, US

Pleasant Prairie, WI, US

Pleasant Prairie, WI, US

Pleasant Prairie, WI, US

Pleasant Prairie, WI, US

Milwaukee, WI, US

Mobilized Marketing into a function that abides by marketing industry standards and techniques emphasizing the analysis of data and testing of data-derived insights that drive targeted, relevant and profitable marketing campaigns for purposes of increasing engagement and creating value for our members, customers and prospects across the globe.Delivered.

Managed direct mail retention and acquisition marketing campaigns, reporting and analytics for C&H B2B catalog brand. Responsibilities included: directing, editing and ensuring quality marketing campaigns; maintaining effective customer dialogue through integrated and segmented direct marketing campaigns; evolving direct marketing campaigns to meet.

Kansas City, MO, US

• Planned, directed and optimized a multi-million dollar media budget via DRTV buying strategy and lead acquisition activities for the direct to consumer channel that meet or exceed target marketing metrics including.
• Supported company acquisition goals for direct sales channel through use of traditional media.
• Positive year over year increase in brand awareness through media buy strategy.
• Managed the identification and testing of new lead source opportunities for purposes of acquiring new insurance policy holders that are cost-effective and profitable. Leads were acquired using various direct marketing.
• Managed media testing strategy for new and existing lead sources to continuously refine and optimize target markets via robust analytics.
• Partnered with advertising agency on the development of new TV creative that both targets and drives profitable consumer segments to internal call center as well as continuing to increase brand awareness year over year.

Kansas City, MO, US

• Managed vendor relationship with marketing database service provider to ensure quality and integrity of data that is continuously cleansed, updated and enhanced at all times for purposes of implementing direct.
• Coordinated senior steering committee meetings providing updates and recommendations to improve the quality and robustness of the database for marketing efforts.
• Facilitated, monitored and evaluated the transfer of internal and external data feeds for Assurant’s marketing database.

Riverwoods, IL, US

• Managed team of nine business analysts responsible for all acquisition campaign processes and execution.
• Created campaign testing protocol for monitoring and measuring new and on-going campaign initiatives.
• Established key report metrics and standardized work flows to identify areas of opportunity for improvement and efficiency within the campaign process.
• Conducted three large scale RFP projects throughout tenure: RFP for acquisition campaign data processing functionality in 2002 resulting in a 1.5 million dollar savings over previous vendor contract; RFP to select a.
• Implemented direct mail trigger campaigns resulting in a several hundred percentage lift in response rate over non-trigger based campaigns.
• Reduced direct mail campaign processing cycle time by 45 days resulting in several million dollars of savings for company.

Riverwoods, IL, US

• Managed team of seven process analysts responsible for marketing operations function of acquisition direct mail and telemarketing.
• Reduced data processing expenses by 3.5 million dollars via research and testing efforts.
• Eliminated 20 days from data processing timeline to expedite acquisition speed to market.
• Managed third-party data processing service provider relationship.

• Managed database marketing services for one of the largest accounts at the agency. Client was a top leader in the financial services industry.
• Coordinated and facilitated project management tasks, timelines, status meetings and documentation on behalf of client.
• Managed cross-functional team responsible for the implementation of direct marketing programs including representation from marketing, telemarketing, production, creative, e-commerce, list brokerage, analytics, account.

US

• Managed, coordinated and facilitated direct mail loan campaigns to prospective customers for acquisition of new business.
• Executed monthly “pre-approved live check” campaigns for HFC brand.
• Executed quarterly “pre-approved live check” campaigns for Beneficial brand.
• Managed vendor relationship third party service provider.

Ba, Organizational Management

Education record