Susan Dyer, Cae Email & Phone Number

Roseland, New Jersey

Roseland, Nj

Responsible for working with the marketing, communications and education teams to build and strengthen the NJCPA’s value and relevancy to members in public, industry, government and education, as well as to public accounting firms, companies and educational institutions. Design and execute an integrated strategy of relationship-building, outreach, communications, and service that serves the interests of the organization, members and firms/companies, resulting in increased NJCPA membership and involvement. Also responsible for directing the NJCPA scholarship fund, which awards more than $350,000 annually.Major Areas of Responsibility:Member/Firm Outreach - Develop and direct an annual plan of employer outreach and relationship-building activities that sets measurable goals to raise the organization’s visibility, perception of value, membership and involvement within firms and companies.Member Recruitment & Retention - Collaborate with the marketing team on recruitment and retention marketing campaigns and tactics and monitor success. Serve as ongoing project lead on execution of membership initiatives such as auto renewal and membership models.Campus Awareness Outreach - Direct the NJCPA Scholarship Fund program. Oversee the execution of an annual plan of campus outreach to students and faculty to increase awareness of the NJCPA and of accounting as a career of choice and to ensure that student membership recruitment and retention goals are met or exceeded.

Falls Church, Va

Held responsibility for client account management, explaining marketing best practices education and ensuring achievement of strategic objectives to maximize profits. Coordinated with senior management regarding account progress and share information with internal creative team, providing expert direction. Utilized exceptional interpersonal abilities to cultivate strong client relationships, communicating daily regarding project details and providing weekly status reports. Gather information and compose lucrative proposals for new business opportunities. Effectively negotiated with vendors to optimize costs and services. Acted as consultant for internal accounts, training and mentoring junior account staff on best practices and processes. Maintain monthly revenue-forecasting and budget spreadsheets, tracking client expenses; report to all levels of management and accounting.

Morristown, Nj

Served as steward for development and implementation of promotional programs and communication initiatives for global marketing services company with annual revenue near $100 million. Managed development of effective collateral and tactical elements that promote online and wireless services, sweepstakes, and national events. Provided daily client contact and relationship management to present ideas for new assignments and move current projects forward. Full project management responsibility, including budgets, timelines, tracking, billing, and status updates for management. Coordinate services with vendors and media outlets. Develop and deliver project summary presentations. Supervise 6-member project team on production, art direction, copywriting, and desktop.Key Accounts: Nokia USA and AT&T Consumer – AT&T Worldnet Service (ISP) and AT&T CallVantage Service (VoIP)

Parsippany, Nj

Responsible for venues, budgets, and other logistics for national real estate agent and broker training. Maintained communication with instructors, trainees, and training locations to determine availability and provide class details. Tracked class evaluations and reported results.Managed training budget and provided monthly revenue figures. Developed communications to promote classes.

Reston, Va

Managed aerospace honors and awards programs from selection of nominating committees through award ceremonies.

Alexandria, Virginia

Professional Development Coordinator: Reviewed continuing education documentation of home economists to ensure proper credit was given for their CHE certification. Communications Coordinator: Managed submission of journal articles and ad placement for association journal.

Morristown, New Jersey

Supported the membership manager on new member activities including application review, monthly statistics and communication with new members and chapter leadership.

B.A., English Literature

Activities and Societies: Student Government Representative - Senior Year

Diploma