Susan Johnson Email & Phone Number

Houston, Tx, Us

Houston, Texas, Us

Houston, Texas, Us

Global Marketing and Communications Manager responsible for developing and managing brand strategy, social media, advertising, and Executive Thought Leadership opportunities. Rebranded the company with strong heritage, brand recognition and reputation into a modern energy business poised to take on the new energy landscape. Modernized social media strategy, website rebranding and advertising to introduce the brand to customers, the industry, and the public. Responsible for implementing marketing initiatives globally including the U.S., Middle East, Latin America, and Europe.

Parker Drilling is now Parker Wellbore

Global Marketing and Communications lead, managing Branding and Messaging for 6 Business Lines across the Oil, Gas & Chemical Business Unit. Responsible for marketing initiatives deployed globally including the U.S., Middle East, Taiwan and Australia. Oversaw the Business Lines to ensure consistent messaging across the Enterprise and increase Bechtel’s Public Profile in key markets

The Woodlands, Texas, Us

Marketing Lead for Divisional Spin off from Parent Corporation into Public Company aligning 4 divisions and 18 brands. Responsible for Internal and External Communications, naming and brand guidelines, website development, re-branding of marketing collateral, product launches and event management, globally. Additionally, serving as Brand Manager with responsibility for directing media and public relations for Apergy Artificial Lift Technologies, as well as, previous Dover Artificial Lift division.

Houston, Texas, Us

North American Region Marketing Manager for all US Land markets developing regional marketing programs and increasing brand awareness and value for Baker Hughes; its products and services. Strengths in developing GTM strategies, new product launches, event management and project managememt Transitioned 8 individual product lines, along with new acquisition to a united One Baker Hughes market approach,Strengths in advertising, media relations, marketing communications, large scale customer event execution and field operations engagement over 8 product lines and 7 area offices. Experience in Crisis Communications Management.

London, England, Gb

Developed and executed national sales and marketing programs for Shell Lubricants. Responsible for collaboration with global team to develop strategic marketing initiatives for the channel increasing volume and bottom line profits. Developed Communication and Media Plans to support business goals and objectives. Worked as liaison with key industry officials and Shell management. • Executed strategies utilizing internal and external tactics including:o Traditional Media outlets including live media interviewso Internet and Intranet website campaignso Viral Advertising Campaignso Product Fact Sheet development and releaseo Publication placemento Consumer events• Managed an annual multi million dollar marketing and advertising budget featuring Pennzoil, Quaker State and Shell Rotella T motor oil. • Directed initiatives, including comprehensive coordination with the media buyer, as well as, creative advertising agency, resulting in increasing sales• Developed Media Plans which included print, radio, television and trade publication initiatives targeted at delivery of key product messaging.

Dearborn, Michigan, Us

Implemented Southwest Regional strategic National Account Management program for a Global Automotive Company. Implemented various global programs coordinating US customers and subsidiaries in Russia, Germany, United Kingdom and South America with Ford North American Business Group.• Program Management:o Developed strategic business plan for 110 corporate client base exceeding departmental sales and profit objectives. o Conducted Customer product training events, showing product benefits to increase sales.o Designed product comparison fact sheets, highlighting competitive advantages. Southwest Regional Marketing Manager, 1992 – 1994 Promoted to oversee marketing programs and advertising campaigns in the largest truck market in the US encompassing 346 franchised dealers. Developed and implemented new product launch plans, communications and training programs for internal and external stakeholders. Managed an annual operating budget of $15 million dollars. • Marketing Communications: o Oversaw the development, coordination, and management of product portfolio informationo Developed training information for field sales force and dealerso Developed and implemented Hispanic Salute community support program.o Print media interface in the Southwest Region.• New Product Launches: Launched the national unveiling of the redesigned Mustang comprising of National and International Media, top Ford corporate executives, consumer showcase events and industry expert, product exposure programs.

Dearborn, Michigan, Us

Car Marketing Mgr for the Southwest Region - Ford Motor CompanyTruck Marketing Mgr for the Southwest Region - Ford Motor CompanyNational Account Manager - Fleet, Ford Motor CompanyDealer Franchising Manager