Susan Merlo

Susan Merlo Email and Phone Number

Owner | Strategic Marketing Consultant @ The Digital Distributor
New York, NY, US
Susan Merlo's Location
New York City Metropolitan Area, United States, United States
Susan Merlo's Contact Details
About Susan Merlo

Susan is a naturally passionate Digital Sales and Marketing Consultant who is keenly interested in her clients’ success. With a particular focus on the Distribution Industry, she and her team specialize in ways to generate new and recurring sales, increase share of customer spend, and increase customer retention for their clients. They do this by identifying growth opportunities and creating strategic sales funnels and marketing campaigns that speed up the sales cycle, automatically segment an audience based on customer needs and struggles, and generate, nurture and convert new leads.Susan's team is made up of experts in both online and offline sales and marketing solutions and strategies. Their work results in a significant increase in new customers and tremendous growth in both new and repeat sales for their customers.Susan enjoys training and speaking on digital sales and marketing strategies in distribution. She is also a best-selling author. (New book coming in 2022!)In addition to functioning as your digital sales and marketing solutions consultant, some of the services Susan and her company provide include:- Lead Generation and Effective Follow-up Methods- Sales & Marketing Automation and Sales Funnel Construction- Multi-channel Marketing Strategies- Account-based Marketing Plans - Content-driven Marketing- Internet Media Creation- Web Video Creation and Marketing- Social Media Marketing- Proofreading- Web Design- Search Engine Optimization- E-commerce Consulting- Sales and Marketing Team Alignment- Outstanding Customer Service as a Marketing StrategySusan is a member of the Children's Ministry at Walnut Hill Community Church in Bethel CT, where she's taught first through fourth grades for close to ten years. Her other volunteer work includes occasionally serving as a tutor at the Spring Street Community Center's after-school program in Danbury as well as assisting in the Spring Street Community Center's food pantry.To learn more about Susan and her team, visit TheDigitalDistributor.com or call (203) 312-9707.

Susan Merlo's Current Company Details
The Digital Distributor

The Digital Distributor

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Owner | Strategic Marketing Consultant
New York, NY, US
Susan Merlo Work Experience Details
  • The Digital Distributor
    Owner | Strategic Marketing Consultant
    The Digital Distributor
    New York, Ny, Us
  • The Digital Distributor™ Training Program
    Founder
    The Digital Distributor™ Training Program Jan 2023 - Present
    LAUNCHING 1Q23!! https://www.thedigitaldistributor.com -- The Digital Distributor™ Program is an immediately actionable, six-step program and learning community that will maximize the results from a distributor's digital sales transformation. It's designed for distributors who want to succeed at digital sales and marketing strategies but who are struggling with implementation, generating results, or suffering from a lack of resources. Think of The Digital Distributor Program as the results-generating ‘Secret Sauce’ that you know exists yet always seems to be lingering just beyond your grasp. The Digital Distributor Program provides distributors with unlimited access to a complete roadmap filled with the Tools, Training, and Hands-on Guidance to ensure a successful and profit-generating digital sales and marketing transformation. Learn more by visiting https://www.thedigitaldistributor.com/.Because every distributor is unique, and there's no one-size-fits-all when it comes to communicating with your audience, this is a hybrid program of virtual training, live consulting, and done-for-you services tailored to each member's individual needs.This is the ONLY formula that's guaranteed to digitally position your company to keep up with and succeed at future sales and marketing changes in the industry for many years to come!Learn more by visiting https://www.thedigitaldistributor.com/.
  • The Digital Distributor
    Owner | Strategic Marketing Consultant
    The Digital Distributor Nov 2009 - Present
    Fairfield County, Ct, Us
    The Digital Distributor helps Distributors accelerate revenue growth through sales and marketing automation while not losing sight of traditional sales and marketing strategies that work. We specialize in creating both online and offline sales and marketing strategies that generate an unprecedented amount of exposure for our clients. We work shoulder-to-shoulder with Distributors during their digital sales transformation to prepare them for implementing an effective marketing and lead management strategy so that it integrates with and maximizes the value of the systems and technology that are being put in place. We literally wrote the book (published 4Q22 by MDM.com) that teaches Distributors how to tackle foundational steps such as - Audience Segmentation- Mapping and Creating Solutions-focused Content- Defining Your Customer Journeys- Choosing Marketing Automation- Lead Management Best Practices- Sales and Marketing Team Alignment- Measuring and Adjusting for KPIs In addition to these foundational steps, Distributors use our strategies and guidance to develop new audiences, capture a greater share of their existing audiences, increase customer retention, and repeatedly attract their most ideal prospects. Our goal and overall focus is on generating a greater number of new customers for our clients, which leads them to a substantial growth in both new and repeat sales. To learn more about The Digital Distributor, visit www.TheDigitalDistributor.com or call (203) 312-9707.
  • Riafox Inc.
    Partner
    Riafox Inc. Sep 2015 - Apr 2022
    Meridian, Idaho, Us
    Riafox provides marketing consulting and online/internet solutions that help small to mid-sized companies build, grow, automate, and compete.Their clients are their number one priority, and they deliver products and services with measurable and lasting results. Their clients achieve a competitive advantage and realize measurable cost reduction and overall efficiency gains. Next Level iMedia has partnered with Riafox's app development arm. From native to hybrid apps, Riafox has the ability to create apps that keep companies competitive and cutting edge. They incorporate the best of UX/UI design, with quality coding and intuitive interfaces, creating exceptional user experiences. Learn more about Riafox at www.Riafox.com.
  • Be A Restaurant Hero
    Owner | Trainer
    Be A Restaurant Hero Jan 2012 - Dec 2014
    Susan created the very successful Be a Restaurant Hero training program to teach other professional marketers how to design, deliver and sell successful marketing campaigns and promotions to their restaurant and other hospitality industry-related clients. The campaigns and marketing strategies taught in this program were designed to attract a greater number of customers into their clients' businesses, and then have the clients' customers returning more frequently. Group training programs, one-on-one coaching, and various information products were all available. This program is no longer available.
  • Market A Restaurant
    Owner | Restaurant Marketing Expert
    Market A Restaurant Jan 2011 - Dec 2014
    Market A Restaurant was a training program and a service that showed restaurant owners and managers how to increase revenue and increase customer visits using well-designed marketing strategies and promotional campaigns. These strategies and campaigns were tailored to clients' individual needs. Market A Restaurant provided clients with both training and "Done-for-You" marketing services.Market A Restaurant is no longer open for business.
  • Ckh Solutions
    Owner | Digital Marketing And Web Design Specialist
    Ckh Solutions Feb 2006 - Sep 2011
    CKH Web Solutions was a company that specialized in Internet Marketing and Web Design. Our ideal customers were small- to mid-sized businesses, and we worked one-on-one, shoulder-to-shoulder with each client, planning a website and creating an Internet Marketing Plan that custom fit their budget and individual needs.Because of our unique structure, we were able to deliver any product to any customer within that customer’s budget and timeframe.We also taught our clients how to market their businesses by leveraging the power of the Internet, with or without a website, enabling them to grow exponentially, seamlessly, and semi-effortlessly.
  • Cristofer'S Clean & Healthy
    Ecommerce Business Owner
    Cristofer'S Clean & Healthy Nov 2003 - Nov 2009
    Founded in 2003, Cristofer's Clean & Healthy was an on-line retail store specializing in products that promote Clean & Healthy Living.

Susan Merlo Skills

Social Media Marketing Seo Marketing E Commerce Marketing Strategy Web Marketing Social Media Online Marketing Social Networking Web Design Online Advertising Email Marketing Small Business Public Speaking Entrepreneurship Affiliate Marketing Social Marketing Advertising Digital Marketing Training Direct Marketing Sales Ppc Integrated Marketing Digital Media Marketing Communications Facebook Executive Coaching Brand Development Management Online Lead Generation Digital Strategy Customer Service Google Analytics Training Delivery Business Coaching Mobile Marketing Proofreading Guest Lecturing Website Development Wordpress Sem Web Analytics Direct Mail Public Lectures Communication Training Google Adwords Lead Generation Copywriting

Susan Merlo Education Details

  • University Of Connecticut School Of Business
    University Of Connecticut School Of Business
    Business Administration
  • Hunter College
    Hunter College
    English

Frequently Asked Questions about Susan Merlo

What company does Susan Merlo work for?

Susan Merlo works for The Digital Distributor

What is Susan Merlo's role at the current company?

Susan Merlo's current role is Owner | Strategic Marketing Consultant.

What is Susan Merlo's direct phone number?

Susan Merlo's direct phone number is +120832*****

What schools did Susan Merlo attend?

Susan Merlo attended University Of Connecticut School Of Business, Hunter College.

What are some of Susan Merlo's interests?

Susan Merlo has interest in Content Driven Marketing, Social Media, Stock Market, Third Tribe, Health, Children, Laws Of Attraction, Investments, Education, Environment.

What skills is Susan Merlo known for?

Susan Merlo has skills like Social Media Marketing, Seo, Marketing, E Commerce, Marketing Strategy, Web Marketing, Social Media, Online Marketing, Social Networking, Web Design, Online Advertising, Email Marketing.

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