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My name is Susan Haney, owner of Susan Haney Marketing . I am an energized, innovative marketing professional specializing in aligning consumer trends and brand vision to business strategies. For over a decade I have led global marketing operations including go-to-market strategy, branding, merchandising, product development, and budgeting. A collaborative communicator demonstrating the ability to partner with cross-functional teams and leaders to achieve complex mutual goals, I am also an analytical professional skilled in leveraging data to support business initiatives, process improvements, and strategy evolution.
Susan Haney Marketing
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OwnerSusan Haney Marketing Jan 2019 - PresentDallas/Fort Worth AreaSusan Haney Marketing is a consulting firm specializing in Health, Wellness and Lifestyle Brands. With over a decade of experience leading the branding, marketing and product development vision for Gaiam Brands, Susan Haney brings a wealth of hands on experiences and results-driven strategies designed to define and extend brand reach while increasing revenue.Services Include:• Marketing strategies designed to optimize your brand• Brand building and brand creation with consistent voice and guidelines• Content development with powerful stories that lead to purchases• Develop sales material, exhibits and promotional programs to support sales team• General management to facilitate cross function and collaboration resulting in efficiencies• Go-To- Market Strategies for new or existing product lines• Merchandising, product assortment and lifecycle planning• Talent Relations and identifying/supporting influencer opportunities
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Founder/Health CoachUpstream Health Coaching Mar 2021 - PresentMckinney, Texas, United StatesAs a coach, I put the power back in YOUR hands.Are you curious about how health coaching can help you? Let’s talk. Schedule a FREE initial consultation with me today.I offer:• Customized health coaching that provides simple steps and support for lasting change. • Personalized actions based on your goals to move you toward your ideal vision of health within your unique body, lifestyle, preferences, and resources.• A holistic approach to health and wellness, which means that I look at how all areas of your life are connected. • Identify specific goals that bring you closer to where you want to be. • Collaboration - I will not dictate a diet for you, but together we will explore why some foods make you feel better than others and how to strategically use that feedback. • Co-creation of your health goals within reasonable time frames and actionable objectives so you know exactly what you’re working toward.
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Marketing StrategiesCbd Snapshot Media Group Jan 2019 - Jan 2020Plano, TexasDeveloped annual marketing plan including overarching strategy and tactical plan which comprise the integrated marketing calendar for CBD Snapshot, a multichannel platform and national consumer newsstand publication designed to guide people on their journey toward understanding the potential benefits hemp-derived CBD may bring to their lives. • Initiated lead generation through print and digital strategies resulting in a distribution of over 125K targeted consumer households• Developed and delivered sales material and promotional programs helping to grow advertising revenue by 50%• Direct ownership of public relations and media communication• Ensure social media strategy aligns with long and short-term goals• Analyze research to ensure editorial content aligns with industry trends and consumer behavior• Identified marketing opportunities to grow brand awareness -
Svp & General Merchandise ManagerGaiam Apr 2007 - Jul 2017Louisville, Colorado• SVP & General Merchandise Manager – Gaiam Brands | Louisville, CO, 2015 - 2017• SVP Marketing – Gaiam Brands | Louisville, CO, 2012 - 2015• VP Marketing – Gaiam Brands | Louisville, CO, 2005 - 2012 Directed global marketing operations for a leading producer and marketer of yoga, fitness and wellness content and products across 38K retail doors, 19K store-within-stores, and over 5K media category management locations. Developed highly-effective concept to consumer strategy, branding, merchandising, budgeting, sales tools, product development and product lifecycle. Implemented communications strategy focused on aligning vision across channels, sales and public relations agency to strengthen brand. Provided engaged and supportive leadership to a team of 6 direct reports leading Marketing, Product Development, Social Media, and Creative Services. Conduct trending and competitive analysis along with consumer insight research to guide strategy evolution and innovation. Managed partner relationships and talent including overseeing experiential consumer and trade events. Led creative development for retail packaging, catalogs, and consumer advertising. -
Vice President MarketingGt Media Mar 2001 - Apr 2005New York, New YorkOversaw sales and marketing strategy with 3-person marketing team, external graphic design agencies, and a publicist for all products brought to market through retail channels for a fully integrated, diversified international multimedia entertainment organization with $475M annual revenue. Executed daily go-to-market strategies for owned and licensed entertainment properties with up to 300 skus annually and inclusive of packaging design, marketing program development, sales solicitation materials, and in-person presentations at key accounts. Executed strategy for company’s infomercial product launch at retail achieving sales of more than 10M units for titles such as Tae Bo, The FIRM, and Leslie Sansone Walk Away the Pounds. Emerged as a category leader in fitness with 35% market share by developing and implementing market growth plans. Achieved retail growth of 60% to $120M in gross revenue over 3-years by expanding product release capabilities and re-imaging packaging to ensure placement at retail locations targeting new audiences.
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Director Of MarketingWest Coast Entertainment Corporation May 1996 - Feb 2001Philadelphia, PaDirected all marketing efforts for a 500 store franchise and corporate video retail chain. Responsibilities included consumer advertising, national promotions, grand openings and publisher of consumer entertainment monthly magazine.
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Frequently Asked Questions about Susan Haney
What company does Susan Haney work for?
Susan Haney works for Susan Haney Marketing
What is Susan Haney's role at the current company?
Susan Haney's current role is Owner, Susan Haney Marketing | Marketing Executive | General Manager | Team Leader | Business Strategy | Branding | Communications | Merchandising.
What is Susan Haney's email address?
Susan Haney's email address is su****@****iam.com
What is Susan Haney's direct phone number?
Susan Haney's direct phone number is +130322*****
What schools did Susan Haney attend?
Susan Haney attended Union College, Holy Family University.
What skills is Susan Haney known for?
Susan Haney has skills like Marketing, Marketing Strategy, Integrated Marketing, Public Relations, Strategic Partnerships, Social Media Marketing, Strategic Planning, Brand Development, Entertainment, Email Marketing, Social Media, Interactive Marketing.
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