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Susan M. Howard is listed as Marketing Writer | Brand Strategist at Consultant at Consultant, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Susan M. Howard.
Susan M. Howard previously worked as Marketing Writer | Brand Strategist at Consultant and Board Treasurer and Change Agent at Condo Association. Susan M. Howard holds Mba, Marketing from Indiana University - Kelley School Of Business.
Digital content Swiss army knife. I have many marketing powers, but writing is my superpower – and my passion.My professional roots are in brand strategy, consumer insights, integrated marketing, and agency account management. But I've always loved creating content, so now that's what I do.I bring consumer-centric, strategic marketing expertise to the messaging. The world has a short attention span. So I write concise, compelling content that engages the audiences of B2C and B2B brands.And just for fun I also write comedy.Expertise and skills:• writing and editing SEO optimized web content | campaign landing pages | eBooks | blogs | case studies | infographics | white papers | research reports | emails | digital ads | datasheets | event content | sales-enablement communications | new product concepts• brand strategy and positioning• SEO and content optimization• web content management systems• content strategy and planningIndustries and brands:• automotive: Ford Motor Company• cpg: Gerber | Mama Celeste | Mrs. Paul's• energy: Vanguard Energy Services• enterprise technology: Rimini Street, Clumio• events: PRA, Inc.• financial services: Citibank• food: Innovative Food Creations• higher education: University of Illinois at Chicago | Lake Forest GSM• otc: Bristol-Myers Squibb | Lil’ Drug Store Products• publishing: Blaffo Books• sports: TheHeckler.com
Listed skills include Integrated Marketing, Marketing Communications, Marketing Strategy, Customer Insight, and 30 others.
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Chicago
Marketing/brand strategist and hands-on writer, content developer, and editor for strategic brand positionings, messaging, digital assets, and campaign communications. Recent website content:
Chicago
"If you want the change, be the change."
Chicago
• lead writer on all marketing communications [web, email, events, digital marketing]• strategist on brand positionings, messaging, and marketing plans• hands-on content creator and editor in WordPress and Slate crm
Chicago
Writer/editor on Simon & Schuster's "Trump's America: Buy This Book And Mexico Will Pay For It" by Scott Dikkers, founder of The Onion. A production of Scott's "The Onion Master Class" at Second City. Available on Amazon http://amzn.to/2l1zh5u
Greater Chicago Area
• created organization's digital footprint and online brand• implemented brand strategy to increase MBA revenue by $1.0MM, corporate education revenue by $0.6MM, and online conversion by 80%• Led marketing communications and content development as writer/editor for multiple websites, microsites, email campaigns, white papers• led web strategy, SEO, analytics, and email [acquisition | loyalty | events]• cross-functional team leader on task forces, steering committees, and projects
Chicago
Account management lead on the national cpg advertising launch of Gerber baby skincare and wellness products.
Chicago
Account management, advertising strategy, and consumer insights for the national advertising launches of the Ford/Citibank co-branded credit card and Bristol-Myers Squibb nutritional drinks.
Detroit
Account manager and launch team member for Ford Explorer. American Marketing Association Gold EFFIE award winner for advertising effectiveness.
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Susan M. Howard works for Consultant.
Susan M. Howard is listed as Marketing Writer | Brand Strategist at Consultant at Consultant.
Susan M. Howard is based in Chicago, Illinois, United States while working with Consultant.
Susan M. Howard has worked for Consultant, Condo Association, The Heckler, University Of Illinois At Chicago, and Trump'S America: Buy This Book And Mexico Will Pay For It.
You can use AeroLeads to view verified contact signals for Susan M. Howard at Consultant, including work email, phone, and LinkedIn data when available.
Susan M. Howard holds Mba, Marketing from Indiana University - Kelley School Of Business.
Susan M. Howard is listed with skills including Integrated Marketing, Marketing Communications, Marketing Strategy, Customer Insight, Writing, Advertising, Marketing Research, and Creative Strategy.
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