Susan Miskelly, M.S. Imc Email & Phone Number

Rock Hill, Sc

Directed marketing and communications efforts for multi-million dollar fundraising campaign, including branding, design, and content development.Chaired church communications committee tasked with creating marketing strategies for one of South Carolina's most established United Methodist churches. Led website redesign efforts, including creative direction, layout, and content strategy. Identify communications and media relations needs and solutions. Identify new methods of outreach, including use of social media and online advertising. As publicity co-chair for the United Methodist Women, designed flyers, placed advertising, and promoted spiritual development and fundraising events.As a member of the South Carolina United Methodist Church's Committee on the Conference Journal, advised staff on publishing software and processes.

Rock Hill, South Carolina

Determined and optimized content structure of websites based on client's digital marketing goals. Consulted with clients on content deliverables. Wrote content for and edit Wordpress websites (including approximately 100 blog posts per month). Analyzed data to create and achieve SEO strategies for positioning of external and internal clients. Identified content opportunities based on analytics and reporting. Managed content writers and budget. Managed web content and design changes by collaborating with designers, project managers, and sales representatives. Managed content calendars and monitor deadlines.

In addition to print production responsibilities, created SEO-optimized content for over 300 small business websites. Wrote approximately 100 SEO-optimized blog posts per month. Consulted with clients regarding their online marketing needs and goals. Optimized content structure of websites to achieve content strategy goals. Interpreted Google Analytics results to identify and develop content opportunities. Administered client requests for website changes. Managed freelance writers, including budgeting and editorial duties. Assisted with project management for large and small clients. Participated in cross-functional strategic planning for digital marketing department.

In this position, I was responsible for the accuracy of customer advertising in the directories we published for independent telephone companies across the country. I supervised proofing personnel and completed several managerial training courses.

In addition to editing page layouts and proofing customer contracts for over 30 telephone directories, I also planned and implemented a workflow system to streamline our procedures across our departments.

As office coordinator, I was the primary liaison between our outside sales representatives and our internal staff. Additionally, I managed the intake of all customer service issues and provided sales information to potential advertisers.

Led service organization that has donated over one million dollars to nonprofit agencies in the Rock Hill area. As community relations chair, created digital content for social media channels, supervised internal and external communications, and worked closely with local media and stakeholders in the organization. As sponsorship chair, met fundraising goals in the midst of a challenging economy. Throughout my ten years in the League, I established extensive relationships with local businesses and nonprofits and gave numerous presentations to groups of all sizes.Held additional leadership positions in every year of active service, including president, past president, vice president, recording secretary, chair of community relations, chair of service, vice-chair of service, chair of sponsorship, and vice-chair of sponsorship. Served on League board, executive board, and special project board.

Wrote nonfiction articles about a variety of subjects for Demand Media Studios, a division of Demand Media, one of the largest content providers on the web. My work has appeared on nationally-known websites like USAToday.com, Trails.com, and Travels.com, among others.

Ms, Integrated Marketing Communications

Ba, Education

Activities and Societies: Student Admissions Board member and co-chair, admissions telecounselor, Mortar Board, Alpha Lambda Delta, Who's.