Third Road empowers learners to make the best choices for education that will lead to their desired career goals. With an AI-powered platform to identify and quantify the options, costs, benefits and long term consequences, individuals can consider multiple pathways, including degree programs and alternative education and training. Scenarios presented include true costs, likelihood for desired employment, wages and career growth, allowing individuals to make informed and confident choices for a better future.

Provided strategic marketing leadership, brand management, and data-driven decision-making for the market-leading provider of enterprise solutions for higher education institutions. Recruited and rebuilt a high-performing, internationally distributed marketing team to implement digital marketing, product marketing, and content strategies to elevate brand presence and drive growth. Harnessed data insights and technical accuracy, crafted compelling product narratives to foster brand consistency.

Spearheaded growth and innovation for the adoption of Salesforce solutions in the education industry, including dedicated development for K12 and higher education applications in recruiting, admissions, advising, student services, advancement and more. Areas of technical leadership for education solutions include deep focus on data models, the martech stack, UX and conversational design, omnichannel communication/collaboration, integration across the tech ecosystem, and extended applications of CRM.

Developed and executed strategic plans for innovation across the National University System, a nonprofit university system serving more than 45,000 students. Working in partnership with affiliate universities, executive staff and the Board of Trustees, led efforts toward achievement of System goals for scalability, growth and student success. Created and directed a world-class team with expertise in data science, consumer/market research, user experience and software product development to support roadmap.

UniversityNow - Managed all aspects of a WASC Senior accredited university, Patten University, including technology, product, operations, marketing, and enrollment. Offered affordable online degree programs, addressing educational barriers for working adults and low-income students. Achieved a successful acquisition exit.----One University Network - Co-founded a social impact startup that raised $4M in seed funding to establish a mobile-first university degree-granting platform. Developed business strategy, secured partnerships, and led v1.0 product development, launching a pilot within six months. Launched a mobile-first Bachelor's degree program with a local university partner, handling marketing, admissions, registration, and initial classes.

Led development efforts for tablet- and common-core based curriculum platform, including product, engineering and design teams based in NY, LA and SF. Pearson’s Common Core System of Courses included a dynamic collection of integrated, multimedia learning materials and tools for teachers and school leaders to support student learning, classroom management, assessment, and professional development.

Delivered product leadership to re-imagine the beloved Reading Rainbow brand (#1 most watched TV series in US schools during its 26 years on PBS) as a vital, growing education technology company. Responsible for all product development efforts, including business leadership and engineering management, to deliver interactive experiences fostering a love of reading. Consulted on special projects 2013-16.

Oversaw business strategy for digital content, including development of books, games and learning apps for proprietary and 3rd party devices as well as revitalization of company's digital content marketplace. Managed business development team and efforts to monetize and refresh company's intellectual property investments.

Led product management for self-publishing platform that allows users to create, self-publish, promote, share, and sell their own print and ebooks. Managed team to provide detailed requirements for short-term product and marketing execution as well as two-year view to align with corporate goals for growth and profitability. Responsibilities included new product development, product sunsetting, social media integration within products, internationalization, ecommerce and site optimizations.

The Urban Green was a pioneering, self-funded retail concept in Berkeley that celebrated sustainable urban living. The 3,000 square foot green-certified store offered eco-friendly home furnishings, a potting bar, organic flowers, and products made from sustainable materials. It achieved financial breakeven in its first quarter and received "Best of the Bay" recognition from San Francisco magazine within six months.

Held P&L responsibility for web development products (Flash, Dreamweaver, etc.) contributing 55% of revenue to publicly traded company, $180M annually. Responsibilities included: new product development, product management for 8 major product releases, product line consolidation, competitive partnering, media relations, product marketing and new market/vertical segment development.