Susan Mosbrook, Mba Email & Phone Number

Cleveland, Ohio, United States

Frontier Minerals provides foundry support to the aerospace manufacturing industry through 10 different lines of business. Our areas of expertise include precision and rough cutoff, snag operations, caustic leaching, molybdenum leaching, revert grindings, shavings and solids recycling and silver recovery from x-ray film. We are the industry’s expert solutions provider to assure optimal throughput management through the normal variation of foundry workflow.

Cleveland, Ohio

Spearheaded all aspects of strategic marketing, rebranding and communications of Tungsram's North American business, including Automotive Lighting and Advanced Materials.• Transitioned well-known GE brand to popular Hungarian brand while positioning it for growth. Targeted U.S. and Canadian markets via integrated marketing campaign, including: content, collateral, digital marketing, trade show launch and media relations. First year digital impressions for the annual Automotive AAPEX show exceeded 100k; while media impressions were over 240k.• Identified opportunity and led overhaul of content management to state-of-the art platform, reducing costs and improving rich content and industry presence.• Developed North American marketing strategy, strategic positioning and messaging platforms.• Identified and implemented significant cost saving measures; and reinvested the funds toward scalable drivers of long-term growth.

Hired by General Electric to rebrand the newly-formed Tungsram Group's North American operations, which was headquartered out of GE's Budapest, Hungary location.

Greater Chicago Area

Led all aspects of strategic marketing and communications for Honeywell International’s Cable line of business, which was comprised of multi-national distribution channels. Collaborated with internal teams and managed external agencies to drive targeted strategic plans, including brand planning, ongoing development, stage gate, and execution of new product introductions and other value and brand-building initiatives. Managed integrated strategic marketing plans across multiple channels, including e-communications, digital, videos, print, collateral, PowerPoint, website, loyalty programming, promotions, and events.• Actualized strategic initiatives from concept to implementation, differentiating solutions offered, and driving 34% gross profit increase in 2016.• Performed strong multi-channel sales and profits, contributing to two consecutive years of strong annual operating income growth of over 16% in 2016 and over 9% in 2017• Championed promotional activities throughout growth cycle, first year 7% growth in new independent channel in 2017.• Grew Canadian market security sales by over 8% in both 2016 and 2017 with promotional activity driving most growth.

Greater Chicago Area

Performed contract-based strategic marketing and communications work in two highly-regulated industries: Discover Financial Services (Banking) and Abbvie (Pharmaceutical) while pursuing my Master of Business Administration degree. • Spearheaded creative development for Discover Card's largest sales-driving marketing program, Portfolio, generating approximately $2B in annual sales, and achieving 25% annual year-over-year sales growth.• Planned and completed significant optimization efforts with cross-functional team at Discover, resulting in new customer targeting model, and expansion in targeted population, offering testing to understand sensitivity in key offer variables, and increasing response rates by 50%.

Greater Chicago Area

Drove multiple well-received programs, enabled and counseled branding and marketing of partners through economic recession. Transitioned marketing offerings to new state-of-the-art digital portfolio, which was paired with coaching business partners to market through the down economy.• Led strategy and development of annual marketing offering to 3500 independent channel partners accounting for $2.5B of company’s annual $5B in sales. • Garnered Bronze American Marketing Association (AMA) Award for Sales Tools Materials, 2009 for strategic and creative development and copywriting. • Served on multiple key corporate growth teams, including public sector and safety and security helping drive new growth and profitability during down market.• Appointed Counsel Member for diversity and inclusion, and co-sponsored sub-group with company president as a result of diligent work on public sector growth team.

Greater Chicago Area

Developed strategy and implementation plans for several of the company's vertical markets, including Education, Public Sector, and Janitorial & Sanitation. Designed the process and criteria for all of Channel Marketing's strategic development. Collaborated with business leaders throughout the organization to lead development the playbook for the company's annual sales kickoff event.• Drove strategic development and execution of annual sales tools activation kit to independent channel partners.• Led strategic framework design for marketing initiatives across the organization• Managed multiple exterior agencies in development of key initiatives

Greater Chicago Area

Project Managed the company's extensive portfolio of catalogs and flyers. Identified specific workflow constraints, and worked with senior management to deploy corrective actions, which immediately brought all catalogs and flyers in on time consistently, which significantly reduced incremental production costs.

Chicago, Il

As Unilever Foodservice’s longtime agency of record, Gordon Hanrahan (now retired) was a full-service, fully-integrated advertising agency, which specialized in marketing and communication services to the Global B2B Foodservice industry.Collaborated on development of marketing and sales campaigns and materials for premier clients and brands, including Hellmann’s® Mayonnaise, Lipton® Soups and Teas, and Knorr® Sauces and Gravies. Conceived and designed interactive annual sales event for Unilever sales teams.• Developed premier loyalty programming and accompanying digital campaign, incentivizing B2B customers to increase check averages per transaction.• Credited with significantly boosting traffic to Hellmann’s and Lipton’s sites via digital bundling campaigns.

Master Of Business Administration - Mba, International Business

Bachelor Of Arts (Ba)